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Sheppard, Mullin, Richter & Hampton LLP

FOUR EMBARCADERO CENTER, SEVENTEENTH FLOOR, SAN FRANCISCO, CA 94111, USA
Tel:
Work +1 415 434 9100
Fax:
Fax +1 415 434 3947
Web:
www.smrh.com

Brian Anderson

Tel:
Work 415.774.3287
Email:
Sheppard, Mullin, Richter & Hampton LLP

Work Department

Intellectual Property

Position

Brian Anderson is a Partner in the Intellectual Property Group in Sheppard Mullin's San Francisco and Palo Alto offices. He is Co-Team Leader of the firm's Technology Transactions Team and Privacy & Data Security Team.

Career

Highly ranked by Legal 500 in the area of Media, Technology and Telecoms, Mr. Anderson advises on intellectual property, technology, advertising, and privacy law, including corporate transactions, licensing arrangements, outsourcing projects, distribution deals, and strategic agreements. He has particular expertise in cross-border matters (mostly in Europe). Mr. Anderson represents clients in a range of industries, including computer software, technology services, retail, fashion, robotics, internet, mobile, food and beverage, media and entertainment, gaming, real estate, and financial services. He also represents global brands, retailers, and ad agencies on privacy and data protection; e-commerce; advertising, social media, cause marketing, e-mail marketing, mobile marketing, sweepstakes and contests; gift card, prepaid access, and loyalty programs; virtual goods and currency; mobile payments; and all forms of IT and commercial contracts.

Education

J.D. University of California, Davis, Law Review; B.A. University of California, Davis, with honors


United States: Media, technology and telecoms

Advertising and marketing

Within: Advertising and marketing

Sheppard, Mullin, Richter & Hampton LLP’s practice is co-led by Brian Anderson and Paul Garrity in San Francisco and New York respectively. Anderson recently advised Benefit Cosmetics on a global marketing campaign and assisted Kate Spade with all elements of its fashion promotional campaigns. Garrity, who is particularly prominent in contentious issues, represented MillerCoors in a false advertising consumer class action and represented Beastie Boys in a copyright infringement and false endorsement trial. Other clients include Fitbit and Pirelli. Other notable names include, in Century City, Craig Cardon, who is recommended for false advertising issues, and Brian Pass; and in New York, fashion expert Theodore Max. Benjamin Mulcahy and Gina Reif Ilardi joined Jenner & Block LLP. Since publication, Liisa Thomas has joined from Winston & Strawn LLP.

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Technology: transactions

Within: Technology: transactions

In addition to its advice on IT systems and software matters, Sheppard, Mullin, Richter & Hampton LLP’s team includes specialists in healthcare IT, fashion and apparel, retail, consumer products, sports equipment, entertainment and digital media. Brian Anderson in San Francisco and Del Mar’s Michael Orlando are the recommended practice co-chairs. Anderson provides ongoing representation to Kate Spade & Company in large-scale, global e-commerce outsourcing projects and related software licensing as well as cloud services agreements and data protection counseling. Orlando recently acted for Taylor Guitars in the development and launch of the TaylorSense guitar smart box and iOS App; and Century City’s Brian Pass assisted Fitbit with marketing services agreements.

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