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Sheppard, Mullin, Richter & Hampton LLP

FOUR EMBARCADERO CENTER, SEVENTEENTH FLOOR, SAN FRANCISCO, CA 94111, USA
Tel:
Work +1 415 434 9100
Fax:
Fax +1 415 434 3947
Web:
www.smrh.com

Brian Anderson

Tel:
Work 415.774.3287
Email:
Sheppard, Mullin, Richter & Hampton LLP

Work Department

Intellectual Property

Position

Brian Anderson is a Partner in the Intellectual Property Group in Sheppard Mullin's San Francisco and Palo Alto offices. He is Co-Team Leader of the firm's Technology Transactions Team and Privacy & Data Security Team.

Career

Highly ranked by Legal 500 in the area of Media, Technology and Telecoms, Mr. Anderson advises on intellectual property, technology, advertising, and privacy law, including corporate transactions, licensing arrangements, outsourcing projects, distribution deals, and strategic agreements. He has particular expertise in cross-border matters (mostly in Europe). Mr. Anderson represents clients in a range of industries, including computer software, technology services, retail, fashion, robotics, internet, mobile, food and beverage, media and entertainment, gaming, real estate, and financial services. He also represents global brands, retailers, and ad agencies on privacy and data protection; e-commerce; advertising, social media, cause marketing, e-mail marketing, mobile marketing, sweepstakes and contests; gift card, prepaid access, and loyalty programs; virtual goods and currency; mobile payments; and all forms of IT and commercial contracts.

Education

J.D. University of California, Davis, Law Review; B.A. University of California, Davis, with honors


United States: Media, technology and telecoms

Advertising and marketing: transactional and regulatory

Within: Advertising and marketing: transactional and regulatory

The ‘personable, reliable and knowledgeableBrian Anderson in San Francisco and New York-based Paul Garrity jointly lead Sheppard, Mullin, Richter & Hampton LLP’s ‘responsive and commercial’ department, which is highly regarded for its work negotiating sports marketing agreements and endorsement agreements; structuring online, mobile and branded entertainment initiatives; and assisting with compliance issues. Anderson recently handled Net-a-Porter’s global marketing campaign with the Good+ Foundation and assisted multiple clients, including 23andMe, Kate Spade and TaylorMade Golf, with all aspects of their promotional campaigns. New York-based Theodore Max is the key name for fashion companies; he counts Chanel, Swarovski, SuperGroup and Kenneth Cole Productions as clients. Brian Pass in Century City and Liisa Thomas in Chicago are also recommended; Thomas joined in 2017 from Winston & Strawn LLP and provides Tillster and Live Nation with advertising support.

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Cyber law (including data privacy and data protection)

Within: Cyber law (including data privacy and data protection)

Sheppard, Mullin, Richter & Hampton LLP’s practice saw substantial expansion in 2017 following the recruitment of Chicago-based practice co-head Liisa Thomas and contentious specialist Kari Rollins in New York from Winston & Strawn LLP. Thomas is experienced in cross-border mandates, with recent highlights including advising Volvo Financial Services on the movement of data internationally, assisting a New York-based media company on the revision of its global website privacy policy, and handling the establishment of privacy and security policies and procedures for a multinational food manufacturer. Rollins regularly handles internal investigations; she recently acted for a major consumer brand in a civil investigative demand from the FTC regarding the security of some of its products. Other noteworthy individuals include Century City-based practice co-chair Craig Cardon, who leads the privacy litigation work and regularly acts for blue chip brands and retailers; Brian Anderson in San Francisco, who focuses on cross-border data transfers and data compliance issues; and Shannon Petersen, who leads the TCPA class action defense team.

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Technology: transactions

Within: Technology: transactions

In addition to standard IT systems and software experts, Sheppard, Mullin, Richter & Hampton LLP’s team includes specialists in healthcare IT, fashion and apparel, retail, consumer products, sports equipment, entertainment, and digital media. Brian Anderson in San Francisco is highly rated; Del Mar’s Michael Orlando acted for adidas in the technology and outsourcing aspects of the sale of Taylor Made Golf Company and affiliated golf brands; and Century City-based Brian Pass advised Snap on a $2bn cloud services agreement with Google.

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