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Sheppard, Mullin, Richter & Hampton LLP

FOUR EMBARCADERO CENTER, SEVENTEENTH FLOOR, SAN FRANCISCO, CA 94111, USA
Tel:
Work +1 415 434 9100
Fax:
Fax +1 415 434 3947
Email:
Web:
www.sheppardmullin.com

Brian Anderson

Tel:
Work 415.774.3287
Email:
Sheppard, Mullin, Richter & Hampton LLP

Work Department

Intellectual Property

Position

Brian Anderson is a Partner in the Intellectual Property Group in Sheppard Mullin's San Francisco and Palo Alto offices. He is Co-Team Leader of the firm's Technology Transactions Team and Privacy & Data Security Team.

Career

Highly ranked by Legal 500 in the area of Media, Technology and Telecoms, Mr. Anderson advises on intellectual property, technology, advertising, and privacy law, including corporate transactions, licensing arrangements, outsourcing projects, distribution deals, and strategic agreements. He has particular expertise in cross-border matters (mostly in Europe). Mr. Anderson represents clients in a range of industries, including computer software, technology services, retail, fashion, robotics, internet, mobile, food and beverage, media and entertainment, gaming, real estate, and financial services. He also represents global brands, retailers, and ad agencies on privacy and data protection; e-commerce; advertising, social media, cause marketing, e-mail marketing, mobile marketing, sweepstakes and contests; gift card, prepaid access, and loyalty programs; virtual goods and currency; mobile payments; and all forms of IT and commercial contracts.

Education

J.D. University of California, Davis, Law Review; B.A. University of California, Davis, with honors


United States: Media, technology and telecoms

Advertising and marketing: litigation

Within: Advertising and marketing: litigation

The 'friendly, approachable and professional' advertising and marketing team at Sheppard, Mullin, Richter & Hampton LLP 'offers clear, pragmatic and commercial advice' in litigation. San Francisco-based Robert Guite and Sascha Henry in Los Angeles successfully defended Starbucks in a class action alleging false advertisement of the volume of its mochas and lattes. In other work highlights, the practice was instructed by Fotona in false advertising challenges brought by its competitor Millennium Dental Technologies relating to laser dental devices used to treat periodontal conditions, and represented Califia Farms in a false advertising claim relating to the 'No Added Sugar' labeling of its tangerine juice product. The team also has experience acting for clients in TCPA litigation. New York-based Paul Garrity, who heads the advertising practice alongside Brian Anderson in San Francisco, is another key name to note.

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Advertising and marketing: transactional

Within: Advertising and marketing: transactional

Sheppard, Mullin, Richter & Hampton LLP's practice has particular experience handling marketing and advertising matters in the entertainment, sports, fashion and technology sectors. San Francisco-based Brian Anderson is a key name to note for transactional work; he advised Mastercard on its multi-year multi-million dollar agreement with Riot Games for the global sponsorship of the studio’s online multiplayer game, League of Legends. Anderson, alongside David Sands in Los Angeles, also assisted Kathy Ireland Health & Wellness with its multi-million dollar licensing agreement with Isodiol International to develop and market Kathy Ireland-branded Cannabidiol products. Another work highlight was Century City-based Shaun Clark's representation of Fashion Nova in a fashion collaboration with hip-hop star, Cardi B. The team was bolstered with the addition of Sid Forhman from Barnes & Thornburg LLP.

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Technology transactions

Within: Technology transactions

Sheppard, Mullin, Richter & Hampton LLP was recently strengthened by the arrival of Daniel E. Schnapp in New York, who joined the practice from Hughes Hubbard & Reed LLP and jointly heads the team alongside San Francisco-based Brian D. Anderson and San Diego-based Michael D. Orlando. In addition, Los Angeles-based Sidney S. Fohrman joined the practice group from Barnes & Thornburg LLP in March 2018. Of late, the team negotiated various agreements for Viacom in connection to the implementation of a consumer data platform, which was designed to collect, process and analyze consumer data across the Viacom media network. The firm also advised the nonprofit music company ASCAP on the drafting and negotiation of a licensing agreement with Facebook for the right to publicly perform the client’s repertory of musical work embodied in audio-visual content distributed through Facebook.

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