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Mayer Brown

Work +85 2 2843 2211
Fax +85 2 2845 9121

Benjamin Choi

Work +852 2843 2555
Mayer Brown

Work Department

Intellectual Property.


Benjamin Choi is a partner of Mayer Brown's IP & TMT Group. Benjamin focuses on local and foreign trademark prosecution (portfolio management, pre-filing advice on availability and distinctiveness of trademarks for registration, handling of official actions and contentious proceedings including opposition, revocation and invalidation actions, post registration matters including assignment, licence and security interest). Benjamin is experienced in conducting IP due diligence for merger and acquisition projects involving the transaction of IP assets. He also advises on trademark, copyright, design and patent enforcement and passing-off actions in Hong Kong and unfair competition in China, as well as domain name disputes in Hong Kong and China.

Benjamin serves as President of the Hong Kong Institute of Trade Mark Practitioners to promote improvements in the trademark and intellectual property law and practice and to encourage cooperation between trade mark professionals in Hong Kong to protect the interests of trade mark owners. He is also currently a member of the INTA Famous and Well Known Marks Committee (East Asia & Pacific Subcommittee).

Benjamin speaks English, Cantonese and Mandarin.


Admitted in Hong Kong.


English, Cantonese and Mandarin.


City University of Hong Kong, PCLL; City University of Hong Kong, LLB

China: Intellectual property

Intellectual property: foreign firms

Within: Intellectual property: foreign firms

Mayer Brown stands out for its strong IP dispute practice and is particularly experienced in representing Chinese clients in International Trade Commission (ITC) litigation in the US. It also handles a steady stream of copyright licensing, trade mark and domain name disputes. Led by Hong Kong-based Gabriela Kennedy, the four-partner team also includes the highly recommended Rosita Li and Benjamin Choi. Kennedy recently acted for Alibaba in several trade mark and domain name disputes and is representing Nautilus, a fitness equipment company in its China anti-counterfeiting strategy and its design patent infringement case. Other clients include Adidas, Hang Seng Bank, LVMH Fashion Group and  Mandarin Oriental Hotel Group.

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Hong Kong

Intellectual property

Within: Intellectual property

The 'very knowledgeable' three-partner team at Mayer Brown provides 'practical advice' to an impressive roster of international clients including Alibaba, Adobe, AIG and Jack Daniel's across the gamut of contentious and non-contentious matters. 'Very experienced' team head Gabriela Kennedy has 'excellent all-round knowledge' and has been particularly busy of late representing numerous luxury brands, including LVMH Fashion Group and Alexandre de Paris, on their heightened efforts to tackle trade mark infringers and counterfeit goods. Kennedy is also a crucial part of the firm's 'very impressive trade mark prosecution and brand management practice', and is advising Hong Kong's largest telecoms operator, PCCW, on all aspects relating to its global branding strategies, portfolio management and IP enforcement actions. As part of her wide-ranging IP practice, which includes contentious and non-contentious work, Rosita Li advises on the commercialisation of IP, including a significant volume of IP licensing matters. Counsel Amita Haylock, who is well-known in the market for handling IP and TMT-related disputes, is 'excellent'. Benjamin Choi moved to Deacons in September 2019.

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