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Loeb & Loeb LLP

Work +202 618 5000
Fax +202 618 5001

Brian Nixon

Work 202.618.5013
Loeb & Loeb LLP

Work Department

Advanced Media and Technology




Brian Nixon’s practice spans advertising, technology, emerging media and privacy, with particular focus on clients implementing targeted advertising strategies and other data-driven marketing initiatives across various media channels. He provides forward-thinking counsel to clients ranging from startups (including social media platforms and emerging media ventures) to Fortune 500 companies.

He advises organizations of all sizes on data optimization, mobile commerce, Telephone Consumer Protection Act compliance, online behavioral advertising, gift card program design and execution, privacy issues, mobile apps, software development, advertising service agreements and content license agreements. Brian works with clients from a range of industries, including automotive, financial services, media companies, online retailers, consumer products companies, fashion technology, new media ventures, sports leagues, and advertising and promotions agencies.

Brian has handled all aspects of drafting and negotiating agreements in marketing, merchandising, publishing, promotions, media, sponsorships, entertainment, branded and integrated marketing, and social media. In addition, he has experience in the development and offering of virtual currencies, mobile payments, online payments, peer-to-peer payments and prepaid programs. 

Prior to beginning his legal career, Brian worked as a technology consultant specializing in the development and implementation of e-business solutions for international companies. His clients value his technical knowledge and understanding of their business.


George Washington University Law School, J.D.
University of Maryland, B.S., cum laude

United States: Media, technology and telecoms

Advertising and marketing: transactional

Within: Advertising and marketing: transactional

Fielding an interdisciplinary team based across the firm's New York, Chicago, Los Angeles, Nashville and Washington DC offices, Loeb & Loeb LLP combines media, technology, data and regulatory expertise in marketing and advertising matters. The team's impressive client roster includes Toyota, Comcast Cable Communications and Visa. In a recent work highlight the practice assisted the latter with negotiations with the International Olympic Committee to extend its Olympic sponsorship for another 12 years. Noteworthy is also the firm's advice to Amazon on mobile marketing and text messaging promotional campaigns, including advising on the Telephone Consumer Protection Act (TCPA); the matter is led by Brian Nixon, intellectual property expert Melanie Howard (both in LA) and New York-based David Mallen. Chicago-based Seth Rose is advising T-Mobile USA on celebrity talent and endorsement deals and sponsorship arrangements. In addition to acting for prominent brands, the team also assists leading agencies, such as several Publicis Groupe agencies. Kenneth Florin and James Taylor in New York and Nathan Hole in Chicago jointly head the practice which was bolstered by the additions of Chicago-based partners Brian Heidelberger, Monique Bhargava and Robert Newman from Winston & Strawn LLP in May 2018.

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