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Loeb & Loeb LLP

321 NORTH CLARK STREET, SUITE 2300, CHICAGO, IL 60654, USA
Tel:
Work +1 312 464 3100
Fax:
Fax +1 312 464 3111
Web:
http://www.loeb.com
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Thomas Jirgal

Tel:
Work 312.464.3150
Email:
Loeb & Loeb LLP

Work Department

Advanced Media and Technology

Career

Thomas Jirgal is a commercial litigator and trial attorney whose national practice focuses on intellectual property, advertising and general litigation matters. He co-chairs Loeb & Loeb's Advertising Disputes practice group.

Mr. Jirgal has nearly twenty years of experience representing clients in the entertainment, communications, food, and financial services industries in cases involving copyright, trademark, trade secret, corporate espionage, false advertising, contract, fiduciary duty, defamation, invasion of privacy, employment, civil forfeiture, antitrust and unfair competition claims. He regularly represents clients in state and federal court, in private arbitration and before the Better Business Bureau’s National Advertising Division. He also counsels clients on advertising matters, including the substantiation needed for advertising claims, and the management, licensing and protection of intellectual property rights.

The advertising disputes in which Mr. Jirgal is involved often turn on cutting-edge technological issues, and the effective presentation of complex testing and statistical analysis. As an essential part of his practice, Mr. Jirgal also regularly oversees the design and critique of consumer perception surveys that can be dispositive in an advertising dispute involving implied claims.

Education

University of Illinois College of Law, J.D., 1998, magna cum laude
Member, University of Illinois Law Review
University of Illinois at Urbana-Champaign, B.A., 1992


United States: Media, technology and telecoms

Advertising and marketing: litigation

Within: Advertising and marketing: litigation

Loeb & Loeb LLP’s practice is jointly led by Thomas Jirgal and David Mallen, based in Chicago and New York respectively. Jirgal regularly acts for clients in the entertainment, communications, food and financial services sectors, particularly in proceedings before the NAD, while Mallen’s expertise encompasses NAD, NARB and FTC claims, with notable experience in the food and beverage, supplement and telecoms sectors. The group’s client roster spans Charter Communications, Comcast Cable Communications, T-Mobile and SC Johnson & Son.

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