The Legal 500

Twitter Logo Youtube Circle Icon LinkedIn Icon

Loeb & Loeb LLP

Work +1 312 464 3100
Fax +1 312 464 3111
Beijing, Chicago, Hong Kong, Los Angeles, Nashville, New York and 1 more

Thomas Jirgal

Work 312.464.3150
Loeb & Loeb LLP

Work Department

Advanced Media and Technology


Thomas Jirgal is a commercial litigator and trial attorney whose national practice focuses on intellectual property, advertising and general litigation matters. He co-chairs Loeb & Loeb's Advertising Disputes practice group.

Mr. Jirgal has nearly twenty years of experience representing clients in the entertainment, communications, food, and financial services industries in cases involving copyright, trademark, trade secret, corporate espionage, false advertising, contract, fiduciary duty, defamation, invasion of privacy, employment, civil forfeiture, antitrust and unfair competition claims. He regularly represents clients in state and federal court, in private arbitration and before the Better Business Bureau’s National Advertising Division. He also counsels clients on advertising matters, including the substantiation needed for advertising claims, and the management, licensing and protection of intellectual property rights.

The advertising disputes in which Mr. Jirgal is involved often turn on cutting-edge technological issues, and the effective presentation of complex testing and statistical analysis. As an essential part of his practice, Mr. Jirgal also regularly oversees the design and critique of consumer perception surveys that can be dispositive in an advertising dispute involving implied claims.


University of Illinois College of Law, J.D., 1998, magna cum laude
Member, University of Illinois Law Review
University of Illinois at Urbana-Champaign, B.A., 1992

United States: Media, technology and telecoms

Advertising and marketing

Within: Advertising and marketing

Loeb & Loeb LLP’s ‘fabulous’ advertising and promotions team is led by the ‘extremely knowledgeable and thoroughJames Taylor, while the ‘exceptionalKenneth Florin chairs the digital and social media group; both are based in New York. The department, which ‘provides amazingly thoughtful support’, handles the full gamut of advertising issues, including advertising and promotions, digital and social media, privacy, disputes relating to the Lanham Act and those before the NAD, and class action litigation. Noteworthy team members include Nathan Hole, who specializes in emerging media, litigator Thomas Jirgal, the ‘practicalSeth Rose and transactional expert Amir Azaran - all based in Chicago - as well as privacy expert Melanie Howard in Los Angeles, the ‘terrificDavid Mallen in New York and Washington DC-based targeted advertising strategy specialist Brian Nixon., Facebook, Toyota, Visa and Charter Communications are clients.

[back to top]

Back to index

Legal Developments worldwide

Legal Developments and updates from the leading lawyers in each jurisdiction. To contribute, send an email request to