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Loeb & Loeb LLP

Work +1 312 464 3100
Fax +1 312 464 3111
Beijing, Chicago, Hong Kong, Los Angeles, Nashville, New York and 1 more

Douglas Masters

Work 312.464.3144
Loeb & Loeb LLP

Work Department

Sports; Trademarks and Copyrights


Managing Partner, Chicago Office; Co-Chair, Intellectual Property Protection


Douglas Masters litigates and counsels clients primarily in the areas of intellectual property, advertising and unfair competition. He helps sports leagues, athletes and advertisers protect and exploit their branding, marketing and other intellectual property assets. Mr. Masters has counseled major corporations and prominent individuals in a variety of matters involving trademark and copyright clearance, registration, policing and enforcement, as well as consumer protection issues, such as allegations of deceptive or unfair advertising and marketing practices, and unfair competition.

Mr. Masters also has extensive experience advising companies in domain name protection and enforcement proceedings, and matters and litigation relating to the unique issues of online marketing and advertising. In addition to representing clients in state and federal court, he practices regularly before the Trademark Trial and Appeals Board and the National Advertising Division.


Harvard Law School, J.D., 1988, cum laude
Editor, Women’s Law Journal
Cornell University, B.A., 1985, With Distinction

United States: Industry focus


Within: Sport

Loeb & Loeb LLP has experience in a diverse range of sports, handling mainly transactional matters but also disputes. Los Angeles-based Scott Zolke advised on the franchise aspects of the NHL’s creation of the Vegas Golden Knights, while New York-based Brian Socolow advised Vivint on its purchase of naming rights to Utah Jazz’s stadium. In Chicago, litigator Douglas Masters’s work includes successfully defending USA Track and Field in an antitrust claim concerning US Olympic Trials’ sponsorship rules, and successful trademark opposition proceedings for the NCAA. Los Angeles-based Arash Khalili works with athletes and advised three-time Pro Bowler Shawne Merriman on his clothing line’s partnership with Bellator MMA. Khalili and Socolow lead the team.

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United States: Intellectual property

Trademarks: litigation

Within: Trademarks: litigation

Loeb & Loeb LLP is especially noted for its trademark litigation work in the entertainment, consumer products and financial services industries, but the broad practice extends beyond these sectors. Highlights included an appellate victory on behalf of Viacom at the Ninth Circuit against Gibson Guitar, which claimed that the client’s licensed toy ukulele featuring SpongeBob SquarePants infringed its protected ‘flying V’ guitar body shape. On the plaintiff side, the team has been representing POM Wonderful in a trademark infringement action against Pur Beverages regarding the sale of Pur Pom energy drinks. Douglas Masters in Chicago and David Grace in Los Angeles are recommended.

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