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Loeb & Loeb LLP

10100 SANTA MONICA BOULEVARD, SUITE 2200, LOS ANGELES, CA 90067, USA
Tel:
Work +1 310 282 2000
Fax:
Fax +1 310 282 2200
Email:
Web:
www.loeb.com
Beijing, Chicago, Hong Kong, Los Angeles, Nashville, New York and 1 more

Melanie Howard

Tel:
Work 310.282.2143
Email:
Loeb & Loeb LLP

Work Department

Advanced Media & Technology

Position

Chair, Intellectual Property Protection

Career

Melanie Howard’s practice focuses on the acquisition, protection, licensing, exploitation and sale of intangible assets for major brands and individual talent. Known for her business-minded approach, she represents clients across a variety of industries, including fashion and luxury retail, esports, automotive, technology, entertainment and media, and financial. 

Clients regularly turn to Melanie for strategic brand protection guidance and counsel on data privacy matters in the context of mergers and acquisitions, joint ventures and other complex commercial transactions as well as licensing, influencer, sponsorship and endorsement deals. Melanie also has extensive experience in copyright and trademark infringement disputes, false advertising cases, right of publicity cases, and entertainment contractual disputes.

A member of the Privacy, Security & Data Innovations team, Melanie advises clients on myriad data privacy and security issues, including data protection strategy, privacy by design, cross-border transfers of personal data, legal compliance, and the development of internal data security and privacy practices and policies with a particular focus on the California Consumer Privacy Act (CCPA). She regularly handles IP and technology transactions relating to software and mobile application development, software licensing, ecommerce solutions, technology vendor agreements and other data intensive transactions.

Melanie currently serves as Secretary and Board member of Saving Innocence, a non-profit organization focused on combating sexual slavery and trafficking. She also maintains an active pro bono practice.

Languages

Italian

Education

Harvard Law School, J.D.
Williams College, B.A.; Dean’s List; cum laude


United States: Media, technology and telecoms

Advertising and marketing: transactional

Within: Advertising and marketing: transactional

Fielding an interdisciplinary team based across the firm's New York, Chicago, Los Angeles, Nashville and Washington DC offices, Loeb & Loeb LLP combines media, technology, data and regulatory expertise in marketing and advertising matters. The team's impressive client roster includes Toyota, Comcast Cable Communications and Visa. In a recent work highlight the practice assisted the latter with negotiations with the International Olympic Committee to extend its Olympic sponsorship for another 12 years. Noteworthy is also the firm's advice to Amazon on mobile marketing and text messaging promotional campaigns, including advising on the Telephone Consumer Protection Act (TCPA); the matter is led by Brian Nixon, intellectual property expert Melanie Howard (both in LA) and New York-based David Mallen. Chicago-based Seth Rose is advising T-Mobile USA on celebrity talent and endorsement deals and sponsorship arrangements. In addition to acting for prominent brands, the team also assists leading agencies, such as several Publicis Groupe agencies. Kenneth Florin and James Taylor in New York and Nathan Hole in Chicago jointly head the practice which was bolstered by the additions of Chicago-based partners Brian Heidelberger, Monique Bhargava and Robert Newman from Winston & Strawn LLP in May 2018.

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