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Loeb & Loeb LLP

345 PARK AVENUE, NEW YORK, NY 10154, USA
Tel:
Work +1 212 407 4000
Fax:
Fax +1 212 407 4990
Web:
www.loeb.com
Beijing, Chicago, Hong Kong, Los Angeles, Nashville, New York and 1 more

Brian Socolow

Tel:
Work 212.407.4872
Email:
Loeb & Loeb LLP

Work Department

Sports

Position

Co-Chair, Sports

Career

Brian Socolow represents athletes, teams, event owners, media companies, equipment manufacturers and others in the sports industry in complex commercial transactions and business disputes. 

He has handled transactions ranging from media broadcast and distribution agreements, sponsorships and trademark licenses to venue agreements and the purchase and sale of sports properties. Most recently, Brian has represented smart home services provider Vivint in its naming rights deal for the arena home to the Utah Jazz, represented a group seeking an MLS expansion franchise, negotiated an employment agreement for the CEO of World TeamTennis, and counseled the World Freerunning Parkour Federation in negotiations with the International Gymnastics Federation. 

Brian has provided leagues, event owners and media agencies, such as World Surf League, Tough Mudder, the Ladies Professional Golf Association and AdLarge Media, with strategic counsel in television and radio broadcast agreements, internet distribution and marketing rights arrangements, live event webcasting, exclusive ad partnerships, and sponsorships. He also has notable experience litigating copyright and trademark conflicts, contractual disputes.

Brian has a particular depth of experience in the rapidly growing sports technology and data sector. He advises manufacturers of wearable devices and other sports technology companies on data collection and use practices, security issues, and licensing matters. In addition, Brian has developed a niche in the emerging sports market, helping clients grow their sport and develop their brands. 

Brian serves on the board of directors of the Sports Lawyers Association and regularly comments on sports-related topics as a legal contributor for top-tier media outlets, such as CNN, ESPN Radio and The Wall Street Journal. 

In addition to his sports practice, he represents clients in intellectual property, entertainment and complex commercial disputes.

Education

University of Virginia School of Law, J.D.
Yale University, B.A., magna cum laude


United States: Industry focus

Sport

Within: Sport

Loeb & Loeb LLP's sports group attracts praise for its 'honesty, flexibility' and 'ability to laser focus on the key issues and provide practical advice'. The team has particular expertise advising on eSports matters, such as assisting NFL athlete Reggie Bush with corporate, technology, labor, regulatory and IP aspects relating to the establishment of an eSports technology platform. Los Angeles-based Arash Khalili and Brian Socolow in New York jointly head the practice which also includes Douglas Masters in Chicago, who acted for the National Collegiate Athletic Association in trademark litigation against online gaming company Kizzang. The group was strengthened with the arrival of advertising and marketing partner Brian Heidelberger in the Chicago office from Winston & Strawn LLP; he acts for NBA player Dwyane Wade in connection with all business and sponsorship deals and intellectual property matters.

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