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Work +57 1 319 2900
Fax +57 1 3121 0295
Bogota, Medellin

Juanita Pérez Botero

Work +57 1 319 2900 Ext. 222
Gómez-Pinzón Abogados (GPA)

Work Department

Intellectual Property & Competition


Senior Associate.


She focuses her practice in the management and administration of Industrial Property portfolios in Colombia and abroad and in the permanent legal advisory to clients from different sectors regarding IP rights and franchise structures.

As part of her work, Juanita has participated in various processes that have recognized the well known character of trademarks such as Juan Valdez, Argos and La Campiña. She also participated in the process in which Colinversiones changed its name to Celsia and in the projects that developed franchise systems for Terpel and Juan Valdez trademarks. An important part of her job is the permanent legal assistance to clients with their strategies for trademark registration abroad such as Argos, Aval and Grupo Santo Domingo, and the support she provides to the M&A practice in all transactions.

As a member of the Intellectual Property & Competition practice area, Juanita focuses in the management and administration of IP portfolios in Colombia and abroad, performing availability trademark searches, prosecution and continuous legal advice to her clients. She is in charge of the Industrial Property & Competition area and manages all the relations with clients and agents abroad. She provides permanent assistance to external clients and within the firm when needing IP advice, especially in M&A transactions.


As her daily work, Juanita keeps permanent contact with clients such as Celsia, Argos, Bancolombia, Grupo Aval, Congelagro-McCain, Banco de la República, Experian, Servientrega, Grupo Sanford, Valorem and Yanbal, among others, providing legal advice in IP matters, especially with respect to strategic trademark registration.


English, Spanish


IBA Member


Attorney from Universidad Javeriana; Specialist in Unfair Competition, Antitrust and International Trade from the same University.


Intellectual property

Within: Rising stars

Juanita Pérez - Gómez-Pinzón Abogados (GPA)

Within: Intellectual property

Providing an ‘excellent overall service’, Gómez-Pinzón Abogados (GPA)’s department offers ‘quick and effective’ advice across the whole IP spectrum. The 16-strong practice is led by Mauricio Jaramillo, with senior associates Juanita Pérez and Catalina Arango also key members; all are recommended. The team acted for Mobility View, recently, successfully undertaking the prosecution of a PCT patent application (relating to methods for apportioning operations and associated costs of computing devices) that had previously been rejected. The practice also successfully represented Procafecol in an infringement and unfair competition action. Clients include The Clorox Company, Fox Telecolombia, Grupo Aval and Thomson Reuters.

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