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Kirkland & Ellis LLP

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Robin McCue

Work +1 312-862-2494
Kirkland & Ellis LLP

Work Department

Intellectual Property


Robin McCue is a partner in the Chicago office who focuses on intellectual property litigation, primarily on trademark and false advertising litigation. Robin has extensive courtroom experience on such matters, and has considerable experience litigating trademark and false advertising matters in the context of requests for expedited relief. Robin also has substantial experience working with experts in the field of trademark and advertising surveys. Robin has been the attorney primarily responsible for both bringing and defending actions before the National Advertising Division (the "NAD") of the Better Business Bureau. Robin regularly counsels clients in the areas of trademark and advertising and has primary responsibility for maintaining, protecting and enforcing clients' trademark portfolios at the PTO.


DePaul University College of Law, J.D., 1998 Order of the Coif, Articles & Notes Editor, DePaul University Law Review; University of Michigan, B.A., English, 1995 with Honors.

United States: Media, technology and telecoms

Advertising and marketing: litigation

Within: Advertising and marketing: litigation

Kirkland & Ellis LLP advertising, marketing and promotions group fields a team of intellectual property litigation experts and frequently handles false advertising disputes. In the consumer class action space, it defended Colgate-Palmolive in a dispute alleging false and misleading advertising of the whitening properties of its Optic White toothpaste, and represented Sanderson Farms in allegations of false advertising from two consumer advocacy groups relating to its '100% natural' chicken. Washington DC-based Gregg LoCascio alongside Robin McCue and Megan New (both based in Chicago) successfully obtained a jury trial victory and $16m in damages for Dyson in false advertising litigation brought against its vacuum competitor SharkNinja. Ross Weisman, also in Chicago, is another key name to note. The practice also has experience advising clients before the FTC, the NAD and National Advertising Review Board (NARB).

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