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Jones Day

Emmanuel G Baud

Work +33 1 56 59 39 18
Jones Day

Work Department

Intellectual Property; Licensing & Technology Transactions; Trademarks, Unfair Competition & Copyrights; Patent Litigation; Outsourcing.


Emmanuel Baud, Partner, leads the Intellectual Property Practice in Jones Day’s Paris office. He handles, together with his six-lawyer team, complex litigations for French and international clients in the field of intellectual property law including patents, trademarks, copyrights, designs, domain names, know-how, trade secrets, software, and geographical indications as well as unfair competition/passing off matters. He litigates these matters before national and European jurisdictions and institutions. Emmanuel regularly assists clients in the drafting and negotiation of IP/IT related agreements. He focuses on cross border transfer of technology and/or licensing within the context of national or international transactions for publicly or privately held companies and investment funds. He also advises clients on intellectual property prosecution and protection strategy involving trademarks, designs, advertising, and internet-related issues. In addition, he has very extensive and recognized experience in the field of Protected Geographical Indications representing major beverage industry players and entities in charge of defending Geographical Indications in their contentious and regulatory matters. He works closely on those issues with the competition/antitrust and public law practices.


French, English.


Admitted to the Paris Bar. Emmanuel is a member of the Association des Praticiens du Droit des Marques et des Modèles (APRAM) and its former president (2010-2012), a member of the International Trademark Association (INTA), and a member of AIDV (Association Internationale des Juristes du Droit de la Vigne et du Vin - International Wine Law Association).


Cornell University, New York (LL.M. 1993); University of Paris I (Postgraduate Degree in Anglo-American Business Law 1991); University of Paris II (Postgraduate Degree in Real Estate Law 1990; Law Degree 1989).

France: Industry focus

Healthcare and life sciences

Within: Healthcare and life sciences

Jones Day’s healthcare and life sciences offering is globally led by environment and health and safety expert Françoise Labrousse, while the cross-departmental team in France is headed by corporate and private equity partner Renaud Bonnet; further strengthening its comprehensive service offering, the group recently welcomed patents expert Thomas Bouvet from Véron & Associés . In recent highlights, the corporate group advised Nanbiotix on two private placements in Europe and the US, while the environment unit defended a global corporation in criminal proceedings related to two legionella outbreaks. Emmanuel Baud heads the intellectual property team and recently assisted Merck with French aspects of a multijurisdictional patent litigation regarding its blockbuster drug Solvadi. Other key clients include Sanofi, Novartis and Abbott.

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France: Intellectual property

Trade marks, designs and copyright

Within: Leading individuals

Emmanuel Baud - Jones Day

Within: Trade marks, designs and copyright

Jones Day provides trade marks, designs and copyright advice to clients such as Accor, Shiseido and Pernod Ricard and its affiliates. Recent highlights include acting for the BNIC – the national bureau of cognac producers – in two sensitive matters against major cognac actors with respects to ageing denomination and the listing of cognac as an ingredient, and defending artist Jeff Koons and his company Jeff Koons LLC in copyright infringement proceedings filed by French photographers and their heirs. Other notable work highlights include assisting a client with license agreements related to the proposed development of a hotel chain, and handling intellectual property transfers. Emmanuel Baud is the key contact.

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Legal Developments by:
Jones Day

  • US rules regarding offshore accounts

    The Hiring Incentives to Restore Employment Act 2010, enacted on 18 March 2010, imposes a new US withholding tax and reporting regime, known as the Foreign Account Tax Compliance Act (FATCA). The FATCA regime applies generally to payments made after 31 December 2012, except on obligations (to be defined in future guidance) outstanding on 18 March 2012. Substantial effort is required by foreign entities to bring their worldwide operations and policies into compliance with the FATCA rules as of the effective date.

    - Jones Day

Legal Developments in France

Legal Developments and updates from the leading lawyers in each jurisdiction. To contribute, send an email request to
  • The new French regulation applying to national insurance contributions for managers and shareholders

    French insurance contributions on executive and shareholder remuneration (pay + dividends) have been substantially increased by the National Insurance Funding for 2013 Act, No. 2012-1404, of 17th December 2012. Until 31st December 2012, all dividends were subject to national insurance contributions on unearned income but henceforth, under Article L136-3 of the National Insurance Code, amended by Act No. 2012-1404, certain dividends   are considered as pay received by executives and shareholders and are therefore subject to the national insurance contributions on pay. The Act also abolished the ceiling on health insurance contributions payable by the self-employed and all this means that businesses must rethink the way that they have been structured until now.

    The People's Republic of China has initiated an overhaul of its social security system, reformed the personal taxation regime and has extended the scope of these laws to foreigners residing in China.

    The Kingdom of Morocco is supporting the ambition of becoming the leading financial place for Africa. In this context, a wave of draft laws is to be passed and implemented within the following months, amongst which, the Law No. 53.08, setting up a new financial authority, and the Law No. 54.08, reforming public offering rules, are of paramount importance to Moroccan and foreign issuers, and financial institutions.

    The opportunities offered to foreign investors by the Chinese mergers and acquisitions market are increasing every year: in 2010, transactions involving foreign companies came to 60.1 billion euros, an increase of 21.2% compared with 2009. Seen from the West, where markets are declining, all sectors of the Chinese economy seem to be undergoing promising development and the statistics indicate that the Middle Empire will be a lasting springboard for growth.
  • Prime de Partage des Profits

    Le dispositif L’article 1er de la loi de financement rectificative de la Sécurité sociale pour 2011 oblige les sociétés commerciales de 50 salariés et plus, dont les dividendes par part sociale ou par action sont en augmentation par rapport à la moyenne des deux années précédentes, à verser une prime à l’ensemble de leurs salariés

    Types of investors The private equity (PE) funds that are active in Bulgaria are not raised or registered in the country. Some Bulgarian PE funds were raised recently, but there are no statistics as to the sources of their funding, their number, the funds that were accumulated, etc.

  • Landmark decision by French Competition Authority in conditioned LPG case

    cartel case closed after discovery that leniency application was largely based on forgeries and rejection of collective dominant position objection.
  • 2012 supplementary budget

    The second supplementary budget published in the Official Gazette September 19, 2011 provides for two key measures that affect the deferral of tax losses and taxation of capital gains realized on the sale of equity securities .
  • Actualité législative fiscale

    Au delà des mesures applicables à l’ensemble des contribuables (telles que la limitation du report des déficits ou la réforme du mode de calcul des plus values sur cessions de participations),le plan de réduction des déficits annoncé le 24 août dernier par le gouvernement comprend des mesures qui intéressent spécifiquement les acteurs du secteur financier.