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Addleshaw Goddard

Work 0161 934 6000
Fax 0161 934 6060

James Whittaker

Work 0161 934 6329
Addleshaw Goddard

Work Department

Commercial department.


Partner specialising in outsourcing, technology and sports/media work; in outsourcing he specialises in business process outsourcing, particularly in the retail and financial services sectors. Technology covers procurement and outsourcing of IT and telecoms functions. In sports/media he advises on sponsorship and broadcasting contracts for sports bodies and rights owners. Advertising work includes copy clearance, on pack claims, sales promotions and competitions.


Trained Addleshaw Sons & Latham (now Addleshaw Goddard); qualified 1993; partner 2001.


Law Society of England and Wales; Society for Computers and Law; Licensing Executives Society.


Bolton School; University of Nottingham (1989 LLB Hons).


Family, music, travel, eating out.

London: TMT (technology, media and telecoms)

Brand management

Within: Brand management

Addleshaw Goddard   is noted for its work in advertising clearance, trademark portfolio management and in all aspects of brand protection and enforcement. Manchester-based Paul Bentham  leads the brands and design team, the group manages the trademark portfolios of several well-known brand-owners including Harrods, Liverpool Football Club and moneysupermarket. Emma Armitage  focuses on IP litigation has recently acted for Sainsburys and Argos to recover domain names from a cybersquatter.  Design and litigation focused Rachel Cook counts Primark and British Airways as past clients.   On the non-contentious side, Tim Carter  is highly experienced in all matters concerning trademarks and Rebecca Moore  is noted for her work in brand exploitation through advertising.  James Whittaker  is recommended for sponsorship and IPR acquisition, as is Georgina Powling  for agreements relating to the generation and exploitation of IP rights.

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North West: TMT (technology, media and telecoms)

IT and telecoms

Within: Leading individuals

James Whittaker - Addleshaw Goddard

Within: IT and telecoms

Addleshaw Goddard  ’s ‘well-established’ team is specifically noted for its purchaser-focused advice in both the public and private sectors. It is well-equipped to handle high-profile and high-value IT projects and has considerable cloud expertise. It is also skilled at acting for clients that are outsourcing their IT and business processes. Head of department James Whittaker  has an ‘excellent reputation’. The strong team continues to advise EFL Digital (a wholly owned subsidiary of the Football League) on the re-tendering of its contracts for its digital service offerings. In addition the team is advising the Co-Operative Group on a significant business transformation programme. On this deal the practice is advising on the multiple IT procurements of a new retail food IT system from SAP and JDA, together with systems integration services from TCS, SAP and other suppliers. Other important clients include household names such as Matalan and Diageo.Paul Bentham  is well regarded for his advice to clients on major systems implementations and outsourcing projects (including ERP implementations), cloud solutions and ICT outsourcing. Phil McGough  is another key member of the team and has extensive experience of advising on the full range of technology matters from system development and implementation to IT infrastructure agreements.

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Intellectual property

Within: Leading individuals

James Whittaker - Addleshaw Goddard

Within: Intellectual property

Paul Bentham  leads a ‘strong team’ at Addleshaw Goddard that is praised for its ‘genuine contentious procedural expertise and ability to pitch advice at an appropriate business and economic level’. The ‘superb’ James Whittaker  is vastly experienced in the acquisition and exploitation of intellectual property rights with a particular emphasis on IPR acquisition and licensing, media and sponsorship. Legal director Nick Rudgard is ‘thorough, clear-thinking and measured. He is comfortable with his expertise and happy to discuss litigation strategy with non-experts without resorting to legalese or lectures’. Managing associate/trade mark agent Tim Carter  is ‘attentive and helpful. He provides advice that is commercial. He is bright and knowledgeable and has real expertise in this area’. The team has a full-service offering with considerable strength on the contentious and non-contentious side across a broad range of sectors. It has particular expertise in the retail and consumer, financial services, transport, industrials, energy, health and the public sectors. The group handles high quality international work for household names such as Associated Foods plc, William Hill, Lakeland and Warburtons. The ‘efficient, methodical and knowledgeable team is good value for money. It is not afraid to give commercially focused advice rather than a simple restatement of all available options and risks’.

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Media and entertainment

Within: Leading individuals

James Whittaker - Addleshaw Goddard

Within: Media and entertainment

Head of department James Whittaker at Addleshaw Goddard ‘consistently provides high quality and commercially-focused advice and is very supportive to his clients’. The group continues to act for a large client portfolio on the advertiser/customer side which includes FTSE corporate clients such as Diageo, PZ Cussons and CYBG plc . It has been busy recently advising on a significant amount of work on global media buying and creative services agreements. Major highlights included acting for Millarworld on the sale of Millarworld to Netflix. This was a notable deal as it was the first major acquisition by Netflix of a content company. Millarworld is famous for its comic books and characters and has written stories that were developed into Hollywood films. Other active clients include JD Sports,, The Co-operative Group and William Hill.

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