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Ms. Ning Zhu, Managing Partner
Ning Zhu explains how the firm is adapting to clients’ changing needs
What do you see as the main points that differentiate Chance Bridge from your competitors?
As a specialist law firm, Chance Bridge chose a niche market for delivering advanced corporate, commercial, and financial legal solutions. Corporatisation and Specialisation involves keeping up-to-date with the development trends of major international law firms as our main development strategy.
Although the scale of development is comparable to the law firm development trend in China, relative to the mature and developed model of law firms in western countries, small to middle-sized law firms still have to have an innovative mindset and clear goals.
Which practices do you see growing in the next 12 months? What are the drivers behind that?
Cross-border investment is an area expected to experience growth in the next 12 months. We believe that outbound investment of Chinese enterprises is a key driving force behind this.
What's the main change you've made in the firm that will benefit clients?
The founding partner has multiple responsibilities, such as administration, marketing and business etc, which is a different approach than the one adopted by traditional law firms. Chance Bridge’s partners also assume management functions respectively. As such, Chance Bridge can provide more efficient services to our clients. Furthermore, through the advantage of internal specialisation, we can provide more complex and multi-jurisdictional legal services and be better equipped to solve more complex business issues, thereby enhancing our service quality for clients.
Is technology changing the way you interact with your clients, and the services you can provide them?
Yes, in addition to updating our new website, we are focusing on more and more international social media platforms such as LinkedIn, Facebook and Twitter. We value communication with clients, so we will be launching a message board on our public Wechat and website. Moreover, our new OA system will be on-line in the second half of this year. We are now paying more attention to maintaining client confidentiality, and our new OA system will further improve the synergy and integration of our firm.
Can you give us a practical example of how you have helped a client to add value to their business?
In addition to our local expertise, the key distinguishing factor between our firm and other local firms is our international team and its in-depth understanding of the foreign business landscape, including the rules and regulations in which our clients’ business partners may operate. Through leveraging the expansive networks of the leading global law firms we are partnered with, we are able to connect our clients with the best foreign legal advisors. Thus, Chance Bridge bridges the gap between local and global expertise, offering comprehensive solutions to clients operating across multiple jurisdictions, which are sensitive to the evolving global legal climate.
A practical example of this is when, through assuming the roles of both legal advisor and outsourced consultant, I personally assisted the client to select the best foreign advisor, assisted in the bidding process and represented the client in communicating directly with foreign counter-parties. This example demonstrates how our firm is able to exceed client expectations through our global expertise.
Are clients looking for stability and strategic direction from their law firms - where do you see the firm in three years’ time?
Consistent with our objectives of advocating cross-border business, we will utilise global cooperation to attract talent from all around the world to expand our team and our firm’s capability to provide high-quality legal advice which is sensitive to the regulations implemented in other countries. We will enhance the team’s stability through a sound management system in our law firm.