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Bird & Bird

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Dr Uwe Lüken

Work +49 (0)211 2005 6000
Bird & Bird LLP

Work Department

Intellectual Property


Uwe is a partner based in our Dusseldorf office and a member of our Intellectual Property group. His practices includes Intellectual property (non-technical), in particular, trade marks, unfair competition, design and copyrights, protection of colour trademarks in national registries and at CTM level as well as colour trademark enforcement; brand management for global portfolios including searches, trade mark prosecution, strategic advice and litigation.


Partner at Bird & Bird since2002-. Previously he was at a national law firm in Dusseldorf.


German IP Society (GRUR), International Trade Mark Association (INTA).


Uwe studied law at the Universities of Passau and Bochum. He was admitted to the Regional Court Düsseldorf Bar in 1998.

Germany: Intellectual property

Trade marks and unfair competition

Within: Trade marks and unfair competition

Bird & Bird continues to focus on contentious proceedings with trade mark and competition law aspects, but also increasingly advises strategically on international trade mark and design portfolios, which involve coordination across multiple jurisdictions, such as giving comprehensive advice to eos (Evolution of Smooth). Recent highlights in the trademark area include Uwe Lüken’s representation of Anson’s Herrenhaus as plaintiff in a dispute with ASOS and the representation of Deutsche Sparkassen- und Giroverband (the German Savings Banks Association) in cancellation proceedings at the German Federal Court. In the area of competition law Joseph Fesenmair acted for AUDI in various disputes with the German environmental and consumer protection NGO Deutsche Umwelthilfe for the implementation of the German energy labelling ordinance for cars; notably AUDI also sought the firm’s advice on design matters, such as the development of cooperation agreements, design development contracts and the defence of design rights against imitators at several higher regional courts. In another highlight Richard Dissmann represented L’Oréal in a series of disputes, such as on advertisement statements and special claims on product packaging. Adidas and Deutsche Telekom are also clients. The practice is led by Christian Harmsen and bolstered its competition law expertise with the arrival of Niels Lutzhöft from Gleiss Lutz. Jana Bogatz was promoted to counsel.

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Bird & Bird LLP

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