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Bird & Bird

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Dr Joseph Fesenmair

Work +49 (0)89 3581 6000
Bird & Bird LLP

Work Department

Intellectual Property


Joseph is a partner based in our Munich office and co-head of our International Sports Sector Group. His practices includes a full range of contentious and non-contentious matters relating to trademark, design rights, media and sports law, national and multi-jurisdictional IP litigation, trade mark portfolios, sponsorship, contract law.


Bird & Bird 2003-. Previously with an International Firm, Inhouse with Deutsche Telekom and General Counsel at T-Online, Bonn and Frankfurt.


German Intellectual Property Rights Association (GRUR), The International Trade Mark association (INTA), German Association for Sports Law. Appointed arbitrator of the German Court of Arbitration for Sports (DIS). Lecturer: Munich Business School in media and sports law.


Qualified 1994 and admitted to Munich Bar

Germany: Intellectual property

Trade marks and unfair competition

Within: Trade marks and unfair competition

Bird & Bird continues to focus on contentious proceedings with trade mark and competition law aspects, but also increasingly advises strategically on international trade mark and design portfolios, which involve coordination across multiple jurisdictions, such as giving comprehensive advice to eos (Evolution of Smooth). Recent highlights in the trademark area include Uwe Lüken’s representation of Anson’s Herrenhaus as plaintiff in a dispute with ASOS and the representation of Deutsche Sparkassen- und Giroverband (the German Savings Banks Association) in cancellation proceedings at the German Federal Court. In the area of competition law Joseph Fesenmair acted for AUDI in various disputes with the German environmental and consumer protection NGO Deutsche Umwelthilfe for the implementation of the German energy labelling ordinance for cars; notably AUDI also sought the firm’s advice on design matters, such as the development of cooperation agreements, design development contracts and the defence of design rights against imitators at several higher regional courts. In another highlight Richard Dissmann represented L’Oréal in a series of disputes, such as on advertisement statements and special claims on product packaging. Adidas and Deutsche Telekom are also clients. The practice is led by Christian Harmsen and bolstered its competition law expertise with the arrival of Niels Lutzhöft from Gleiss Lutz. Jana Bogatz was promoted to counsel.

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Germany: Media


Within: Entertainment

Bird & Bird’s media law practice particularly focuses on copyright disputes, digital matters in connection with IT law and comprehensive advice to the sports industry, where the team recently saw increased media anti-trust matters. In recent highlights it advised the Bavarian radio (Bayrischen Rundfunk) on anti-trust matters in the area of sports marketing, continues to represent BITKOM, Lenovo, Motorola, Sony Mobil, Western Digital and Verbatim in proceedings regarding the copyright levies for storage media and regularly assists a media company with online-based transactions. The client portfolio also includes Philip Morris. Joseph Fesenmair leads the practice, which was able to strengthen its media regulatory expertise with the arrival of Niels Lutzhöft from Gleiss Lutz in July 2016.

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Legal Developments by:
Bird & Bird LLP

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