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Thomson Geer

Work +61 2 8248 5800
Fax +61 2 8248 5899

Peter Le Guay

Work +61 2 8248 3424
Thomson Geer

Work Department

Intellectual Property




Peter specialises in intellectual property and advertising law and has over 20 years' experience in protecting, maintaining and enforcing his clients' intellectual property rights and advising on and defending their advertising claims.

Whether it is advising on the results of a trade mark search or negotiating the resolution of an ACCC investigation concerning a marketing claim, Peter applies his extensive knowledge and experience of the relevant legal issues in a pragmatic context consistently providing his clients with practical and result-orientated advice and solutions.

Peter is also a registered trade mark attorney and has a particular interest and depth of experience in trade marks and copyright. Peter manages the intellectual property portfolios of many global organisations as well as conducting intellectual property due diligence audits and drafting and negotiating complex intellectual property licences and assignments.

In addition to his transactional and advice based work, Peter is an experienced intellectual property and consumer protection litigator and regularly appears in the Federal Court in relation to trade mark disputes or competitor complaints concerning the Australian Consumer Law. He is experienced in dealing and negotiating with the ACCC on behalf of large multinationals concerning consumer protection issues as well as industry based complaints panels such as the Complaints Resolution Panel and the Advertising Standards Board. He has also sat as a panel member on the Advertising Claims Board.

Peter regularly advises on and drafts the terms and conditions for a range of marketing and promotional devices, such as trade promotion lotteries and games of skill, cash back offers, discount offers and loyalty programs. Peter understands online and digital marketing and regularly provides advice in respect of privacy and spam issues, behavioural advertising, use and transfer of data and electronic direct marketing. He also regularly advises on and drafts website development agreements, website terms of use, privacy and spam policies and digital marketing agreements.


  • Copyright Society of Australia
  • Communications and Media Law Association (CAMLA)
  • Licensing Executives Society of Australia and New Zealand (LESANZ)
  • Intellectual Property Society of Australia and New Zealand (IPSANZ)
  • International Trademark Association (INTA) and active committee member
  • Responsible for the firm's membership of the Global Advertising Lawyers Alliance (GALA) and Board member and President-elect of the Asia Pacific region of GALA.


  • Bachelor of Laws and Arts, University of New South Wales
  • Admitted to the Supreme Court of New South Wales and High Court of Australia


Intellectual property

Within: Intellectual property

The ‚Äėcommercially strong‚Äô team at Thomson Geer¬†manages significant trade mark portfolios of clients including Reckitt Benckiser, the Oberoi Hotels Group and Le Cordon Bleu.¬†George Lukic¬†and Bronwyn Furse¬†continue to represent a real estate company in proceedings arising from the rebranding of a leading franchised real estate network. In the media space, Constant Media instructed¬†Peter Le Guay¬†in proceedings it brought against TV channel Ten‚Äôs morning show for airing photographs of Prince Harry and Meghan Markle without Constant‚Äôs license. Ben Coogan,¬†Tony Conaghan¬†and Katrina Chambers¬†are also names to note.

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