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Editha Hechanova

Work +632 812 6561
Hechanova Bugay Vilchez & Andaya-Racadio

Work Department

Intellectual property.


Atty. Editha R Hechanova is the managing partner of the Hechanova Bugay & Vilchez law offices which specialise in intellectual property, corporate, immigration law and taxation. She is also the chief executive officer/president of Hechanova & Co., Inc. a company handling trademark and patent prosecution, copyright and domain name registrations, trademark valuation, searches, and other non-contentious intellectual property matters. Her experience covers both contentious and non-contentious intellectual property matters, eg border control measures, enforcements, licensing, due diligence, trademarks and patents prosecution, trademark oppositions and cancellations, design cancellations, third party objections, copyright, patent and trademark litigation. She has handled customs seizures of counterfeit goods for Sao Paulo Alpargatas SA (SPASA) for the Havaianas trademark, Oakley, Ray-Ban and Parfums Christian Dior. For SPASA alone, she has handled from 2010 to date 13 raids involving over 125 respondents. She has handled many trademark opposition and cancellation cases for various clients. In the area of design infringement, she represents Panasonic Corporation, Honda Motor Co., Ltd, and SPASA, which cases are currently being litigated.


Atty. Hechanova is founding partner of Hechanova Bugay & Vilchez, which was established in January 2006. Prior to this, she was head of the intellectual property department of the law offices of Del Rosario Hechanova Bagamasbad & Raboca from 1997-2005. Before becoming a lawyer, she was vice-president for administration handling human resources management and purchasing for a manufacturing company. She was active in various organisations, eg president of the Rotary Club of Mandaluyong South, director of the People Management Association of the Philippines, director of LES Philippines, president of the IP Alumni Association comprising of IP practitioners trained in Japan, INTA Bulletin Committee member, INTA ADR committee member, and currently INTA Nice Classification Committee. She has written many articles on IP, is a regular contributor of ‘Managing IP’ magazine, and wrote the Philippine chapter in the 2012-2014 ‘Intellectual Property Review’. Atty. Hechanova is an accredited court annexed mediator at the Court of Appeals and also an accredited mediator in the Intellectual Property Office of the Philippines (IPOPHL), as well as an accredited arbitrator in the same office after passing its assessment examination. She has been cited as ‘Leading Lawyer in the field of Intellectual Property Law in the Philippines’ by the ‘AsiaLaw’ magazine, an international publication, from 2002-14, Asia IP magazine and other organisations. She is founding director of the Institute of Studies in Intellectual Property Inc. (ISIP), a non-profit organisation for creating awareness on intellectual property rights.


University of the East (Business degree with major in Accounting, magna cum laude; Certified Public Accountant); Ateneo de Manila University (Law degree; MBA); University of Asia and the Pacific (Certificate in Business Economics). Training courses in mediation given by Harvard University, WIPO, and INTA; Southeast Asia Patent Drafting (SEAD) course sponsored by the FICPI and EPO (passed 1997); Intellectual Property Office Patent Agent Qualifying Examination (PAQE) (passed 2008).


Atty. Hechanova goes to the gym regularly and plays golf occasionally.


Intellectual property

Within: Leading individuals

Editha Hechanova - Hechanova Bugay Vilchez & Andaya-Racadio

Within: Intellectual property

Hechanova Bugay Vilchez & Andaya-Racadio’s ‘responsive and cost-effective’ department is headed by the ‘hardworking, empatheticEditha Hechanova, who is ‘one of the best IP practitioners in the Philippines’. Panasonic and Alpargatas are clients.

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