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Charles Russell Speechlys LLP

Work 020 7203 5000
Fax 020 7203 0200
Cheltenham, Doha, Dubai, Geneva, Guildford, Hong Kong and 5 more

Mary Bagnall

Work 020 7203 5081
Charles Russell Speechlys LLP

Work Department

Intellectual Property, Retail & Leisure, Sport


Mary specialises in the protection and enforcement of intellectual property rights, including trade marks, copyright and designs. She has extensive experience in conducting trade mark infringement and passing off proceedings, copyright and design actions, trade mark registry proceedings in the UK and OHIM, and appeals to the UK courts and the Court of Justice of the EU, and in disputes involving confidential information and database rights. She also represents clients in Internet and domain name disputes including in ICANN, Nominet and Czech Arbitration Court proceedings and infringements on Internet auction sites, and in relation to advertising issues including complaints to the ASA, and issues involving comparative advertising and product denigration.

Mary assists a wide range of clients from the largest international brand owners to SMEs across diverse industries including fashion, retail, food and drink, sports, leisure, entertainment, technology and chemicals. She has particular expertise in the protection and enforcement of so-called non traditional trade marks, having being involved in a number of colour, shape and get up cases including the successful enforcement of the colour green for BP, in its landmark decision in Northern Ireland, the protection and enforcement of Lindt's Gold Bunny product in the UK, and most recently for Cadbury in its long running dispute with Nestle over the protection of Cadbury Purple in the Court of Appeal. Mary is currently involved in several complex multi jurisdictional trade mark disputes, including for high profile brand owners in the communications, manufacturing, and sports industries.

She is an active member of the Institute of Trade Mark Attorneys and the International Trademark Association, and speaks regularly on brand issues, notably at events for the luxury brands industry. Mary is listed as an expert in Trademarks by Who's Who Legal 2014.

Mary is admitted to practise in England and Wales.

Experience highlights:

  • Advising on the protection of non-traditional trade marks including single colours, combinations of colours, shapes, and packaging get up, including for Cadbury in its long running dispute with Nestle over the protection of Cadbury Purple
  • Advising a global sports brand in relation to pan European trade mark disputes
  • Advising on and implementing brand clearance, protection and enforcement strategies for a number of household brands, SMEs, and family businesses
  • Conducting multiple trade mark opposition, revocation and cancellation proceedings in the UK and OHIM for a specialist communications business
  • Defending trade mark infringement proceedings for a household name in the leisure industry


Institute of Trade Mark Attorneys; International Trademark Association.

London: TMT (technology, media and telecoms)

Brand management

Within: Brand management

Charles Russell Speechlys LLP¬†¬†significantly expand its brand management capabilities with the acquisition of boutique media, tech, sports and lifestyle firm Couchmans LLP, bringing¬†Nick White¬† and associate Razzak Mirjan¬†to the ‚Äėefficient and experienced‚Äô team. The ‚Äėhighly knowledgeable‚Äô¬† Mary Bagnall¬†specialises¬†in protection and enforcement of soft IP including in non-traditional trade marks; she continues to represent Cadburys in its longstanding quest to protect its iconic purple packaging.¬†'Very experienced'¬†Kate O‚ÄôRourke¬† heads the trademark portfolio strategy practice; she currently handles several cross-border trademark infringements, filings and oppositions for Wagamama.¬† White has experience in the digital, e-commerce, sports and lifestyle sectors. Associate Olivia Gray¬†is singled out as ‚Äėexceptionally gifted‚Äô and ‚Äėlays out an argument both verbally and in written form in a most compelling way‚Äô; she is a name to note in soft IP and trade mark matters.

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Intellectual property

Within: Intellectual property

The team at Charles Russell Speechlys LLP handles both contentious and transactional matters across the full-range of rights. The 'highly knowledgeable' Mary Bagnall solely heads up the practice following Ian Wood stepping down from a management role, and attracts praise for 'delivering clear, concise advice in a pragmatic, commercial way'. Bagnall continues to lead representation of Cadbury in attempts to register its iconic colour purple as a trade mark. Key names to note include Jennifer Pierce who is 'willing to go that extra mile' and heads the commercialisation and transactional IP practice; the 'strong' head of trademark portfolio strategy and prosecution practice Kate O’Rourke . The 'exceptionally gifted' associate Olivia Gray is also highlighted. Nick White joined the team from  Couchmans LLP.

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Legal Developments by:
Charles Russell Speechlys LLP

  • Annual reports and annual general meetings

    With the Summer annual general meeting (AGM) season now on the horizon, many company secretaries and general counsel will be considering the preparation for their AGMs and the publication of their annual reports. ‚Ä©
    - Speechly Bircham

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