The Legal 500

Twitter Logo Youtube Circle Icon LinkedIn Icon


Work 020 3060 6000
Fax 020 3060 7000

Jeremy Drew

Work 020 3060 6125

Work Department



Partner and Head of RPC's IP and Technology Group and the Retail and Sport sector groups. Jeremy has extensive experience in those areas advising on disputes, advisory matters and transactions. Much of his practice has an international flavour, including worldwide transactions and leading complex international litigation and arbitrations. Jeremy has also spent time on secondment at a major retailer.

Jeremy's work examples include: authoring the much publicised report into Sports Direct related working practices; large-scale IT disputes; advising the successful parties in the much publicised cases of: Jeff Blue v Mike Ashley (High Court - contract); Leofelis v Lonsdale Sports Ltd (Court of Appeal - licensing arrangements); Champagne Louis Roederer v J Garcia Carrion S.A (High Court - trade mark and passing off); significant transactional deals; international arbitrations including in relation to breach of contract and trade mark issues within franchise arrangements; acting for a Premiership football club in relation to HMRC investigations/litigation; sponsorship and endorsement agreements for major international sporting events; sports regulatory (including advising national governing sports bodies and in relation to national and international football rules and regulation). 


Trained Geldards; qualified 1993; partner Ashurst 2003; partner RPC 2006.

Previously external examiner and guest lecturer University of London LLM IT law course. Regular conference speaker (including the IP and IT Law Summer Schools Cambridge).

Publications include: contributor to Tottel’s Advertising Law and Regulation (2nd ed); contributor to Butterworth’s E-commerce Journal; co-author of an overview of UK Copyright, Getting the Deal Through – Copyright 2011/2012; ‘Declaratory Relief: Don’t Be Afraid to Ask’ JIPLP; Trade Mark World ‘Keyword referencing’. Regular Webinar presenter.

Winner of ILO's UK Intellectual Property: Trade Marks, Client Choice award in 2013 and 2014.


Society for Computers and Law (SCL); International Trademark Association (INTA); Intellectual Property Lawyers' Association (IPLA); Member of the British Association of Sport and Law (BASL);  LawInSport


Cardiff University (1990 LLB Hons 2(1)); Law Society Finals (1991 2(1) Hons); Higher Rights of Audience exams (2002 pass).

London: Risk advisory

Corporate governance

Within: Corporate governance

RPC's cross-firm group is jointly led by Jeremy Drew, Patrick Brodie and Matthew Griffith, who specialise in commercial, employment, and the insurance and financial services sectors respectively. The group primarily draws on corporate, advisory and regulatory practitioners to handle the full spectrum of governance issues including independent reports, remuneration policy advice, modern slavery issues, gender pay gap analysis, and conduct and culture work. Clients include listed companies, financial services, insurance and retail clients, and US-owned corporates. Sports Direct is a noteworthy example, with the team advising on its reporting of Debenhams to the FCA. Sam Tate is a key contact for white-collar crime and regulatory issues.

[back to top]

London: TMT (technology, media and telecoms)

Brand management

Within: Brand management

RPC is described as 'the pre-eminent practice' for advertising and brand management work, and is regularly sought after by well-known consumer brands and social media platforms such as Google and Instagram to assist on international campaigns and launches. The practice is spearheaded by Oliver Bray, 'one of the best known figures in the advertising space', with Ciara Cullan and Jeremy Drew advising on contentious and non-contentious IP matters, and recently promoted partner Nicola Cain advising on media regulatory issues.

[back to top]

IT and telecoms

Within: IT and telecoms

RPC provides 'a great service' to its impressive client roster, which spans global suppliers, digital technology companies and new media suppliers, as well as customers including financial services and insurance industry clients, and corporates in the retail and media sectors. The team, which is jointly led by commercial law specialist Jeremy Drew and Mark Crichard, who focuses on technology and outsourcing transactions, has been bolstered by the arrivals of outsourcing partner Paul Joukador and senior associate Marlon Cohen from Hogan Lovells International LLP and Addleshaw Goddard respectively. Other names to note include Jon Bartley, who combines digital technology and e-commerce experience with data protection and cybersecurity expertise; Paul Joseph and David Cran, who handle large-scale IT disputes, and recently promoted IT, outsourcing and data partner Charles Buckworth.

[back to top]

Intellectual property

Within: Intellectual property

The 'extremely capable' intellectual property group at RPC is 'strong all round', with capabilities across a range of disputes and transactional work and particular experience in the retail, food and drink, technology, media and sport sectors. The 'dedicated and hard-working' team is led by Jeremy Drew, who handles both contentious and non-contentious matters; and includes the 'very clever, thorough and thoughtful' David Cran, food and drink sector specialist Ciara Cullen, and Paul Joseph, who 'provides clear targeted advice, which is delivered quickly even in complicated situations with many uncertainties'. The team has further strengthened its practice with the addition of commercial technology and IP lawyer Paul Joukador, who joined from Hogan Lovells International LLP. Legal directors Ben Mark and Georgia Davis are also highlighted; Mark specialises in trade marks and passing off issues, while the 'conscientious and detail-oriented' Davis has a particular focus on trade mark and design litigation.

[back to top]


Within: Sport

RPC's sports group takes a commercial approach to the sector, advising sports retailers, betting companies and major household names invested in sports on a wide range of matters covering IP, sponsorship, joint ventures, licensing and acquisitions. Outside of these core areas the practice is known for its disputes work, representing football clubs and players in HMRC disputes and investigations, and advising on tax compliance and online disputes concerning copyright and trademark issues. The practice, which is led by 'force of nature' Jeremy Drew, was boosted in 2018 by two additions - Paul Joukador, formerly of Hogan Lovells, and associate Rachel Pates-Jones, who previously worked in-house for the Welsh Rugby Union.

[back to top]

Back to index

Legal Developments by:

  • Cancelling insurance: insolvency and downgrade clauses

    One of the most common concerns for both parties to an insurance contract (including reinsurance) is that the other party might become insolvent and unable to perform its obligations under the contract. Both insurer and insured will therefore wish to have the right to cancel the insurance mid-term in the event of the other party’s insolvency, or a change in its financial circumstances that makes its insolvency a more likely prospect in the near future.
    - Reynolds Porter Chamberlain LLP

Legal Developments in London

Legal Developments and updates from the leading lawyers in each jurisdiction. To contribute, send an email request to