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Alasdair Pepper

Work 020 7353 5005

Work Department

Media and commercial litigation groups.


Alasdair is one of the most experienced media lawyers in the business. He has been a partner in the firm since 1986. He is viewed as having ‘a no-nonsense style, gets things done and clients like him’. Alasdair is the architect behind the firm’s successful conditional fee agreement (’no win, no fee’) scheme, and negotiated the ATE insurance now offered with it. He also devised the firm’s MediaAlert service, through which the firm helps clients deal with unwanted press interest. Past and present clients of Alasdair are diverse, and include: multinational and national companies, chairmen and managing directors from a range of industry sectors; some of the wealthiest businessmen in England; members of the royal family; members of the House of Lords, MPs and MEPs; judges, barristers and solicitors; Human Rights campaigners; film directors, actors and actresses; The Football Association, Premiership football clubs, chairmen of football clubs and Premiership footballers; newspapers and book publishers. He has obtained six figure damages for several of his clients, for example, £150,999 for Kevin Keegan. Alasdair has spoken at conferences around the world.


Qualified 1984; joined Peter Carter-Ruck and Partners upon qualification; partner Peter Carter-Ruck and Partners 1986.


Law Society.


Radley College; Guildford College of Law.


Riding, tennis, squash, walking.

London: Dispute resolution

Reputation management

Within: Reputation management

Carter-Ruck is ‘a go-to firm’ for a wide-ranging client base that includes celebrities and high-net-worth individuals as well as global entities. Cameron Doley was part of a team that represented Martin Hemming in libel proceedings against Penguin Books. Other individuals singled out in ‘brilliant litigatorNigel Tait’s sizeable team include Claire Gill, Alasdair Pepper (who is ‘one of the most experienced media lawyers in the business’), Ruth Collard (who is ‘sure-footed and outstandingly forensic’), Adam Tudor and Guy Martin.

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