The Legal 500

6 ST ANDREW STREET, LONDON, EC4A 3AE, ENGLAND
Tel:
Work 020 7353 5005
Fax:
Fax 020 7353 5553
DX:
333 LONDON CHANCERY LANE WC2
Web:
www.carter-ruck.com
Email:

Alasdair Pepper

Tel:
Work +44 20 7353 5005
Email:
Carter-Ruck

Work Department

Media litigation group.

Position

Alasdair is one of the most experienced media lawyers in the business. He has been a partner in the firm since 1986. He is viewed as having ‘a no-nonsense style, gets things done and clients like him’. Alasdair is the architect behind the firm’s successful conditional fee agreement (‘no win, no fee’) scheme, and negotiated the ATE insurance now offered with it. He also devised the firm’s MediaAlert service, through which the firm helps clients deal with unwanted press interest. Past and present clients of Alasdair are diverse, and include: multinational and national companies, chairmen and managing directors from a range of industry sectors; some of the wealthiest businessmen in England; members of the royal family; members of the House of Lords, MPs and MEPs; judges, barristers and solicitors; Human Rights campaigners; film directors, actors and actresses; The Football Association, Premiership football clubs, chairmen of football clubs and Premiership footballers; newspapers and book publishers. He has obtained six figure damages for several of his clients, for example, £150,999 for Kevin Keegan. Alasdair is the secretary of the media section of the International Bar Association, and he has spoken at conferences around the world.

Career

Qualified 1984; joined Peter Carter-Ruck and Partners upon qualification; partner Peter Carter-Ruck and Partners 1986.

Member

Law Society; IBA.

Education

Radley College; Guildford College of Law.

Leisure

Riding, tennis, squash, walking.

Practice Areas

Defamation and privacy; Intellectual property; Media and entertainment

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