Popescu & Asociatii > Bucharest, Romania > Firm Profile

Popescu & Asociatii
Cube Victoriei Center, 13th Floor
1ST DISTRICT
BUCHAREST
Romania

Romania > Banking and finance Tier 2

The banking and finance practice at Popescu & Asociatii is regularly instructed by banks and financial institutions in financings and regulatory issues pertaining to the clients' operations in Romania. The team has a specialist focus on advising digital banks, and is also recognised for its strength in handling contentious work in the sector. The practice is jointly led by the triumvirate of Octavian Popescu, who is highly regarded for his expertise in both finance and dispute resolution; Anca Simeria, who is especially strong on transactional work; and real estate finance expert Loredana Popescu. Senior counsel Constantin Branzan and Mirela Cazacu are names to note.

Practice head(s):

Octavian Popescu; Anca Simeria; Loredana Popescu

Other key lawyers:

Testimonials

‘I think they are very good lawyers who are systematic in their approach to deals. It is very good to have them on big deals because they know how to handle these sorts of transactions. They are very professional and business-friendly lawyers. They try to find ways to make deals work and to reduce risk, while always considering the business angle. We always achieve great results, and the partners are always careful in terms of time and the quality of the service they provide. They are committed to their clients.’

‘The entire team is incredibly knowledgeable and reliable, with commercial understanding and approach being second to none.’

‘During these years working with them we found true professionals handling such a technical industry and being able to always translate this into clear and straightforward solutions for our issues. They are very responsive, really good on negotiations and we really appreciate their particular strengths, commerciality. It is an absolute pleasure working with them.’

‘Octavian Popescu’s expertise and experience in the legal field is undeniable. The knowledge and level of service is always quite extraordinary every time we had interactions. He is technically strong, super-efficient and always available, providing a first-class advice and representation, very clear and thoughtful recommendations, making him a pleasure to work alongside. He is the lawyer to go in Romania!’

‘They have a terrific practice that covers our needs and comprises solution-minded practitioners. The team is very thorough and focused and the way the firm handles cases is impressive. I really appreciated it for its great service in terms of in-depth knowledge combined with practical advice, and great analytical capacity. They are committed to solving problems and to meet our legal needs in our relations with the financing banks.’

‘I have never worked with such a highly capable and responsive legal team in Romania. The innovative interpretations of the contractual provisions proposed by Popescu & Asociatii team led to the successful obtaining of all the claims that we requested, reason why we do not consider any improvements in their activity, at least so far.’

‘The service is excellent and of great quality. The firm stands out for its teamwork and the exchange of knowledge across different areas, which enriches the work and makes for favorable results. The team is professional and has both national and international exposure.’

‘Anca Simeria leads a team that is very strong and works together as a fully integrated unit across several disciplines, making it easy for us to get seamless advice that incorporates all aspects from different practice areas. She is very well respected in the legal community and works well with opposing counsel and other advisers, making transactions progress more smoothly.’

Key clients

Banca Transilvania

IDEA Bank

DVI Production

Revolut LTD

FIRST Bank

ING Bank NV Amsterdam – Bucharest Branch

Romanian Guarantee Fund for Private Entrepreneurs (FRGCIP)

Sinaia Town Hall

Generali SAFPP

BT Pensii

Romanian State – Intercommunity Development Association “Prahova Valley in Action”

Mytilineos Holding

B2KAPITAL

Mega Image

Sometra SA

Electrica Furnizare

Eastern Securities

Kukullo Mezo Camp

Teamnet International

Work highlights

  • Advising IDEA Bank on a range of matters, including the introduction of full digital banking services.

Romania > Dispute resolution Tier 2

Dispute resolution is a core area of strength for Popescu & Asociatii, and the practice has extensive expertise in handling both litigation and arbitration. Gheorghe Buta is a very highly regarded dispute resolution practitioner in Romania, with an excellent track record in handling high-profile commercial disputes. Octavian Popescu is well versed in advising on corporate disputes, banking and finance litigation, and white- collar crime cases. Dana Bivol heads up the practice with Popescu and Buta. Litigator Andreea Mihalache is a name to note, as is Constantin Branzan.

Practice head(s):

Octavian Popescu; Gheorghe Buta; Dana Bivol

Other key lawyers:

Andreea Mihalache; Constantin Branzan; Stefan-Catalin Baiculescu

Testimonials

‘Popescu & Asociatii attorneys currently have all my firm needs covered in terms of legal advice: pragmatic and customised advice, a great value for money, outstanding skills in handling complex matters and they are invincible in court. The litigation and tax teams is the best you can get, they are highly skilled and experienced, have the resources to deal with big cases and are always able to react promptly.’

‘They are responsible, the work is done on time, and they are both approachable and friendly, and their responsible services and trustworthiness are worth a great deal to us. They are my preferred law firm for all the legal matters and have my praise for spending their turnaround time on legal documents, as well as for their ability to provide a variety of solutions for complicated matters.’

‘The main contact is Octavian Popescu. He is very well known on the Romanian market for his strong personality and ability to find best solutions for best outcomes. Always coming with alternatives and ways for us to succeed, with strong arguments not only in front of the judges but also in every negotiation he is involved, in front of the management board or counterpart. For us, Octavian is the best you can get on the Romanian legal market, both in consultancy and litigation/arbitration.’

‘They are amazing lawyers, with great capabilities in a lot of practice areas, not only in dispute resolution, where I can find them incredible focused on winning or to get a very good outcome for us, as a client. Lately, we have faced many legal intricacies and got to them for advice to overcome the problems or for solutions.’

‘They are the best amongst the lawyers with whom we have been working with so far. They are very sharp and they quickly catch on to every issue that we bring forward to them. They have a solid and united team. Their team includes very skilled professionals such as university professors and high value litigants.’

‘I have known the team from Popescu & Asociatii for a long time and I really appreciate their evolution. We have collaborated in multiple projects during the course of years, both as lawyers and arbitrators. I had the chance to notice first hand their professional journey in arbitration in the last years and I am pleased to confirm that they prove the same outstanding performance as their renowned and rewarded litigation practice. I feel extremely comfortable to stand together by the same side every often as we encounter the occasion as they always are ready with the most relevant and appropriate arguments.’

‘They possess this super power ability to manage sizable projects with a high level of complexity and sophistication. The most relevant aspect is though that they are extremely creative and the vast majority of the positive solutions we had were achieved due to their cleverness.’

Key clients

Transport Urban Sinaia

Engie Romania

Rodelta Pumps International B.V

Hidro Salt B92

Financial Group Banca Transilvania

PROCEMA

ELAROM EXIM

Orion Auto Invest

Grand Smithy Works International

Maramures County

European Drinks & Food Group

Enel Group

Revolut LTD

Romanian Academy

ING Bank Romania

Eco Sud

Mega Image

Mytilineos Holding

Romanian Minister of Environment, Water and Forests

CYEB

Rotary Constructii

Work highlights

  • Advising Transport Urban Sinaia and the Sinaia Local Council on contentious matters arising from a company reorganisation issue.

Romania > Restructuring and insolvency Tier 2

With an excellent reputation for handling insolvency disputes, Popescu & Asociatii's team is also recognised for its strength in representing companies in high-profile contentious matters in the Romanian market. The client base includes several prominent national and international companies, commercial banks and public institutions. Octavian Popescu is a highly regarded disputes practitioner; he co-heads the practice with Gheorghe Buta, Nicoleta Tandareanu and Dana Bivol, who focuses on energy and natural resources matters. Stefan Baiculescu is a name to note. Iuliana Bidalache has left the firm.

Practice head(s):

Octavian Popescu; Dana Bivol; Gheorghe Buta; Nicoleta Tandareanu

Other key lawyers:

Testimonials

‘Professionals, humane, punctual in all capacities.’

‘We have used the support of this law firm for an insolvency case, and the lawyers involved in the case proved to be good professionals, engaged and always available.’

‘Octavian Popescu stands out for his professional attitude, good communication skills and business oriented approach.’

‘They are amazing lawyers, with great capabilities in a lot of practice areas, not only in dispute resolution, where I can find them incredible focused on winning or to get a very good outcome for us, as a client. Lately, we have faced many legal intricacies and got to them for advice to overcome the problems or for solutions.’

‘We found them to be very involved and keen to help us, pursuing our goals with a determination a have rarely seen. They are very knowledgeable, knowing all about the practices in the field, how courts are working, how decisions are made, and are two steps ahead the counterpart. I have seen them also in court and the level of involvement is complete, the arguments are invincible, and the strategies are greatly built, with patience and rigor.’

‘The Popescu team is assisting and representing us in all our legal matters. We are glad to have them on our side because our mandates are very difficult. We chose to work with the firm since the beginning of 2019 and decided to entrusted them all our legal matters considering the expertise on the Romanian market and the fact that they put clients interests on top, not the number of billable hours. I really appreciate that they are highly intelligent lawyers, dedicated to the cases and have well-earned expertise in the area, with great negotiation skills and are well known in the market, providing an added value for their clients. For us, they have the best disputes team in the market.’

‘Stefan Baiculescu is the most energetic member of the team and very applied to restructuring issues. A fantastic evolution on all levels until now. I like to work with him.’

‘Gheorghe Buta’s unmatched experience, impressive academic background and clear thinking paired with his track record represents the core of Popescu & Asociatii’s team; an impossible-to-beat proposition on the Romanian market.’

Key clients

Electrica Furnizare

Teamnet International

Mega Image

First Bank

Mytilineos Holding

Atlantic Motors

Leumi Bank Romania

IT Performance & Technology

Triticum Sebes Agrotineret

Ultimo Portfolio Investment

Balkan Geda Cement

European Drinks & Food Group

Multimarketing Company

Work highlights

  • Advised Electrica Furnizare on its insolvency proceedings.
  • Advised Atlantic Motors on a bankruptcy procedure.
  • Advised IT Performance & Technology on a number of insolvency and administrative disputes.

Romania > Tax Tier 2

Popescu & Asociatii‘s tax team made up of ‘highly reputed lawyers’ supports clients in both contentious and non-contentious tax matters, with crossover experience in commercial, IP, banking and finance, and real estate law. Octavian Popescu, Dana Bivol, Nicoleta Tandareanu, and Gheorghe Buta co-lead the team. Popescu has particular strength in criminal matters, while Bivol is the name to note for insolvencies, and Buta is recommended for dispute resolution.

Practice head(s):

Octavian Popescu; Dana Bivol; Gheorghe Buta; Nicoleta Tandareanu

Other key lawyers:

Testimonials

‘They are very responsive, really good on negotiations, and we really appreciate their particular strength, commerciality. It is an absolute pleasure working with them.’

‘We are talking about an excellently cooperating, broad-minded, highly professionally trained team, who are able to offer a personalised solution that covers all relevant details and is very carefully developed. I am extremely pleased with their work, and it is a real pleasure to have discussions with them about hot topics in this field.’

‘The client’s opinion is important to them, but in the client’s interest, they treat the facts and circumstances very objectively. The cooperation between the members of the lawyer’s collective is mature, the harmony is very good, they can react quickly. They have an adequate number of well-trained professionals commensurate with the challenges.’

‘I would like to highlight the leading lawyers Adrian Chirvase, Octavian Popescu, Constantin Branzan and Andreea Mihalache who not only excelled in terms of professionalism, but also in terms of humanity, both in terms of their colleagues, the client, and even the opposing party.’

‘We found them to be very involved and keen to help us, pursuing our goals with a determination I have rarely seen. They are very knowledgeable, knowing all about the practices in the field, how courts are working, how decisions are made, and are two steps ahead of the counterpart.’

‘This team of highly reputed lawyers are the number 1 choice for most of our legal issues on the Romanian market. We decided to keep them close because of their high level of responsiveness, broad knowledge of the market, flawless reputation, and motivation to succeed. ’

‘Although the team has the capacity to assist and also to represent clients in any type of tax projects and has an excellent track record in this respect, their uniqueness is given by the fact that they also pursue administrative review for their clients, thus saving duties, fees and taxes without resorting to litigation.’

‘Andreea Mihalache’s experience regarding income tax, tax on representative offices and value added tax clearly shapes a safety net for any company which needs assistance and representation in this continuously changing area. Constantin Branzan and Dana Bivol complete the team at the highest standards.’

Key clients

Parcuri Industriale SA (Industrial Parks)

European Drinks & Food Group

Electrica Furnizare

Octapharma AG

Mytilineos Holding

Mega Image

Teamnet International

Anilcon

Eco Sud

Bucharest Chamber of Commerce and Industry

Romanian State

Generali SAFPP

Kaufland Romania

Force 1 – Divizia de Securitate

Work highlights

  • Advised Parcuri Industriale SA (Industrial Parks) in relation to due diligence procedures on the lands that are subject to the construction of a new free zone, as well as the development strategy of the industrial area in northern Romania.
  • Advising Mytilineos Holding in very complex judicial procedures regarding the challenging of the additional payment obligations following the reclassification of the intergroup and the fixed asset conservation operations.
  • Advising Electrica Furnizare in connection with the contestation of the additional statutory obligations to pay by the tax authorities following the controls performed by the court of accounts of Romania.

Romania > White-collar crime Tier 2

Popescu & Asociatii's multi-disciplinary team brings together a broad range of relevant expertise to represent clients in white-collar crime cases at every level of court in Romania. The department is also counsel of choice to a host of major companies for risk assessment and compliance in this area. The team is jointly coordinated by an experienced trio: Adrian Chirvase, who has extensive experience of criminal business law and tax fraud matters; Octavian Popescu, one of the Romanian law market's most recognisable figures in contentious corporate and criminal matters; and Gheorghe Buta, who 'brings a full bag of experience to the team' as a senior partner and seasoned trial lawyer. Senior counsel Mirel Radescu adds further experience.

Practice head(s):

Adrian Chirvase; Octavian Popescu; Gheorghe Buta

Other key lawyers:

Mirel Radescu; Ioana Turcan; Bogdan Dobre

Testimonials

‘They try to find ways to make deals work and to reduce risk, while always considering the business angle. We always achieve great results, and the partners are always careful in terms of time and the quality of the service they provide. They are committed to their clients.’

‘Popescu & Asociatii is the best dispute resolution and white-collar crime law firm in Romania. Not only because it has a great client portfolio, but because of the expertise in the field and the experience of the lawyers comprising the firm. They are working extremely conscientiously, precisely and fast. Partners are always hands-on, a really well-tuned team who work on a high quality level and are always timely. Juniors are involved in every file, are thirsty to learn more and to give more to the client, and are very helpful in complex situations. I believe they work very closely together, it’s a quite harmonious team, a great firm with really lots of talent.’

‘I truly admire the skilled attorneys, experienced in a range of contentious matters, with a leading expertise in Romania. They are very much at the high end of the market, they are smart and always deliver results, are innovative, practical and incredibly client-centered. I would truly recommend them in Romania and internationally. For me and my company Popescu & Asociatii is the number 1 law firm.’

‘They are responsible, the work is done on time, and they are both approachable and friendly, and their responsible services and trustworthiness are worth a great deal to us. They are my preferred law firm for all the legal matters and have my praise for spending their turnaround time on legal documents, as well as for their ability to provide a variety of solutions for complicated matters.’

‘Adrian Chirvase is our absolute go-to lawyer for white-collar crime matters, he is top of the list for all our sensitive and complicated matters. He is very good at managing complexity, enabling him to play different roles, whether leading negotiations or providing analysis and input as an adviser. He also draws my praise as a very pragmatic, level-headed lead partner.’

‘Octavian Popescu’s expertise and experience in the legal field is undeniable in the court room. The knowledge and level of service is always quite extraordinary every time we had interactions. He is technically strong, super-efficient and always available, providing a first-class advice and representation, very clear and thoughtful recommendations, making him a pleasure to work alongside.’

‘Gheorghe Buta brings a full bag of experience to the team.’

‘Their work is very meticulous and very useful, as it combines practical aspects with elements of comparative law. I am extremely pleased with their work and it is a real pleasure to have discussions with them about hot topics in this field.’

Key clients

Oculus

Chronos Medical Trade

General Directorate of Gendarmes of the Municipality of Bucharest “Division General Constantin Anton”

Banca Transilvania

First Bank

Enel Group

Bucharest Chamber of Commerce and Industry

Kaufland Romania

European Drinks & Foods

Teamnet International

ING Bank Romania

Electrica Furnizare

BT Direct

Agexim Spedition

Remat Gorj SA

Mega Image

Campeador

Eco Green Construct

Credit Europe Bank

Elena Udrea

Cosmin Sandru

Raed Arafat

Work highlights

  • Advised ING Bank Romania on judicial procedures with potential criminal liability, and on extrajudicial proceedings concerning compliance.
  • Advised Oculus on criminal law compliance.
  • Advised the General Directorate of Gendarmes of the Municipality of Bucharest on alleged crimes related to their duties in the file publicly called “10 august”, which concerned the so-called last coup d’état.

Romania > Employment Tier 3

Popescu & Asociatii‘s employment team is particularly experienced in complex, reputationally sensitive matters including corporate transactions, partner disputes, and employee disputes; making it ‘ an inevitable choice for the employment sector of the country’. The unit has extensive expertise of working with the banking and finance sector, both locally and internationally, and is able to advise on regulatory and compliance requirements for the Romanian market. Co-heads Dana Bivol, Anca Simeria and Loredana Popescu bring their extensive corporate experience to the practice.

Practice head(s):

Dana Bivol; Anca Simeria; Loredana Popescu

Other key lawyers:

Octavian Popescu

Testimonials

‘We find the team’s ability to find positive commercial solutions, their pragmatic approach, and their proactive support invaluable.’

‘Anca Simeria is an exceptional lawyer and a real professional.’

‘Octavian Popescu is an incredibly smart attorney. He has incredibly diverse experience and a unique ability to think outside of the box.’

‘Anca Simeria provides a second-to-none service in terms of accuracy, reliability, availability, and speed of execution.’

‘Dana Bivol has a business-friendly and cutting-edge approach to complex issues, as well as a deep bench of legal talent.’

‘Octavian Popescu is just outstanding. He has the ability to articulate and break down hugely complicated legal and technical issues in a niche area into something understandable’

‘Anca Simeria is a terrific lawyer who has seen a lot of business models and the international aspect of what happens, and that’s all helpful in a small jurisdiction.’

‘Octavian Popescu is an astonishing lawyer. One of the best negotiators I have witnessed. A real quality negotiator who always gets a good outcome for the client.’

Key clients

Mecler and Mecler Logistics

Ferca Medical

Mega Image

Romanian National Air Transport Company TAROM

Compania Nationala de Cai Ferate CFR

B2KAPITAL

Kaufland/Schwarz Group

Mytilineos Group

Rustler

Group of 17 high public officers

Debt Collection Agency

Work highlights

  • Advised Mecler and Mecler Logistics on the development of legal relations between the client and its employees, as well as between the client and its beneficiaries.
  • Assisting Ferca Medical with the verification and implementation of changes in the field of labour law within the company.
  • Advised Rustler on a wide range of employment legal matters including working procedures, internal regulations, collective labour agreements, job descriptions, and employee terminations.

Romania > PPP and procurement Tier 3

The PPP and procurement team at Popescu & Asociatii draws on its ‘broad expertise covering complex projects and transactions‘ to advise clients across the transport, urban planning, agriculture, natural resources, and energy sectors. Loredana Popescu co-heads the team and is praised for her ‘deep expertise in PPP and the procurement landscape in Romania’. Co-heads Dana Bivol and Octavian Popescu specialise in environmental law and dispute resolution; the latter is particularly noted for his arbitration work.

Practice head(s):

Loredana Popescu; Dana Bivol; Octavian Popescu

Testimonials

‘Over the years Popescu & Asociatii has advised us on numerous financial transactions, share transfers, including transaction structuring and document drafting, as well as on various corporate changes, including changes to the high-level management structure.’

‘For us, Octavian Popescu is the best you can get on the Romanian legal market, both in consultancy and litigation/arbitration. Another great lawyer is Dana Bivol, a technical but creative lawyer,  who perfectly combines commercial and legal considerations. We also work with Loredana Popescu and praise her excellent and comprehensive expertise in international mandates.’

‘The team relies on broad expertise covering complex projects and transactions. They have provided efficient and cost-effective legal advice and assistance to the highest standards of competence and integrity.’

‘The strengths of the firm’s practice are definitely its depth of expertise, the commerciality of its lawyers and advice and its ability to work closely with clients to understand their problems and come up with solutions.’

‘Their strength is their knowledge of the practice area, with a great team that demonstrates an excellent understanding of the specifics of our business when discussing options.

‘The service is excellent and of great quality. The firm stands out for its teamwork and the exchange of knowledge across different areas, which enriches the work and makes for favourable results. ‘

‘Loredana Popescu provides advice that applies the law pragmatically, taking into consideration social and political context in the circumstances, having deep expertise in PPP and procurement landscape in Romania, which she combines with extensive policy expertise, great intelligence and keen strategic insight.’

‘Dana Bivol’s main strength is the demonstrated litigation expertise that provides solid and strategic options to address the conflicts at play.’

Key clients

Mytilineos Holding

Lea International Impex Romania

Maramures County

Romanian Academy

Eco Sud SA

Romanian Minister of Environment, Water and Forests

UG-WE BUID

Romanian State

Octapharma AG

UTI Group

San Colombano Costruzioni S.p.A

Mega Image

Electrica Furnizare

EDFG Group

UTI Construction and Facility Management

Work highlights

  • Advised the Romanian Minister of Environment, Water and Forests on judicial procedures concerning the management and implementation of the integrated environmental authorization and household waste dump related to the oldest landfill of Bucharest.
  • Advised Octapharma AG one of the most important producers of human plasma, in relation to a complex PPP project concerning the construction and operation of a national bank of blood, human plasma and stem cells.
  • Advised Maramures County regarding the development and management of a complex integrated waste management system project.

Romania > Energy and natural resources Tier 4

Popescu & Asociatii fields an energy and natural resources team of ‘top lawyers’ providing ‘spectacular solutions’ for clients’ needs. ‘Extraordinary lawyerLoredana Popescu  co-leads the team, combining banking & finance, corporate, M&A, and real estate experience with energy sector expertise. Co-head Dana Bivol is noted for her experience in environmental law and is the key contact for disputes.

Practice head(s):

Loredana Popescu; Dana Bivol

Other key lawyers:

Mirela Cazacu

Testimonials

‘With Popescu & Asociatii’s team I have collaborated in many energy-related projects that were innovative at the national level and for which, even in such circumstances, the team proposed a number of spectacular solutions.’

‘The team is undoubtedly visible in relevant projects, and they are strong opponents due to their deep knowledge of the Romanian legal framework and regulations. The team can draw together on all relevant areas that prevail in the Energy & Natural Resources sectors.’

‘Popescu & Asociatii lawyers have gathered substantial knowledge of the Romanian regulatory framework as they have constantly advised on privatization, corporate reorganizations, and private transactions in the energy industry, as well as on the legislative changes necessary for the liberalization of the energy markets.’

‘They have a team made up of top lawyers on the market, Popescu & Asociatii is seen on the market as one of the strongest  firms, a company you want to work with and in which you put all your trust. ’

‘Loredana Popescu has significant experience and covers a multitude of aspects which are so necessary in the field of law. This overview of several areas of practice gives her the advantage of being an extraordinary lawyer, on whom you can rely regardless of the context.’

‘The service is excellent and of great quality. The firm stands out for its teamwork and the exchange of knowledge across different areas, which enriches the work and makes for favourable results. The team is professional and has both national and international exposure.’

‘Loredana Popescu has a lot of experience in the area, offering great management of the transactions and always meets expectations, being commended by all our legal team members for her negotiation skills and general business advice.’

Key clients

Maramures County

Allsys Energy

Important Kazakh and Turkish investors

Mytilineos Holding

Enel Group

Electrica Furnizare

Engie Group

CYEB

Premier Energy

Sometra SA

Romanian Minister of Environment, Water and Forests

San Colombano Costruzioni S.p.A

Eco Sud

Grand Smithy International

Work highlights

  • Advised Maramures County in the process of development the airport’s infrastructure which belongs to Baia Mare International Airport.
  • Assisting and representing in the establishment activities of two companies performing domestic and international oil transport and transport of food and non-food goods.
  • Advised Mytilineos Holding in respect of obtaining the environmental permits for implementing one of the most complex projects for greening of the waste deposit.

Romania > Commercial, corporate and M&A Tier 5

The corporate and commercial practice at Popescu & Asociatii regularly acts for prominent financial institutions, investment banks and funds, and listed companies in a broad range of matters. Loredana Popescu is very well known for her expertise in handling banking and real estate transactions; she co-heads the practice with Octavian Popescu and Anca Simeria, who is active on mergers and transfers of business operations and assets.

Practice head(s):

Loredana Popescu; Anca Simeria; Octavian Popescu

Other key lawyers:

Mirela Cazacu

Testimonials

‘Good communicators, business oriented professionals, with extensive expertise in various legal areas.’

‘Octavian Popescu stands out as a very charismatic and efficient lawyer, always ready to offer support!’

‘We have been working with Popescu & Asociatii team since its incorporation. Popescu & Asociatii is our choice because they are experienced, always available, and provide us with great and quick answers all the time, in any mandate or file we entrusted them. In short, we work as a great team.’

‘Octavian Popescu is very well known on the Romanian market for his strong personality and ability to find best solutions for best outcomes. Always coming with alternatives and ways for us to succeed, with strong arguments not only in front of the judges but also in every negotiation he is involved, in front of the management board or counterpart. For us, Octavian is the best you can get on the Romanian legal market, both in consultancy and litigation/arbitration.’

‘Popescu & Asociatii lawyers are very reliable, providing fantastic advice and representation in all our legal matters that we put in their hands. A stellar team with great capabilities and experience in the area.’

‘Loredana Popescu is an exceptional lawyer, a pleasure to work with, being extremely knowledgeable and experienced, but most importantly, practical: she will go the extra mile and deliver a set of clearly defined solutions, along with a recommendation. In addition, she has a solid handle on regulatory issues and is extremely reliable on this subject.’

‘Loredana Popescu is a lawyer you can easily work with, very perceptive, client-oriented and has a great understanding of regulatory aspects of matters. She is extremely confident, intelligent and has an eye to details. I truly admire her outstanding commercial insight, technical knowledge, and dedicated client service. She is well versed in the field of corporate/energy and infrastructure and facilitates the completion of transactions through her vast knowledge, commitment, and easy-going nature.’

‘I would like to single out Anca Simeria for her depth and breadth of knowledge in all corporate matters, adding that her responses are extremely thorough, well thought out and easily digestible by lawyers and non-lawyers alike. She is more than just a legal adviser, due to her very commercial background – very approachable, reactive, with strong commercial acumen. It is a real pleasure to work with her every time.’

Key clients

THR Black Sea

Transport Urban Sinaia (TUS)

PLAN4N@GM Investment Fund

Sinaia City Hall

Banca Transilvania

Mytilineos Holding

Mega Image/Ahold Delhaize Group

Generali SAFPP

Eco Sud

B2KAPITAL

Sometra SA

UTI Netcity Investments

Romanian State

Teamnet International

Octapharma AG

Allsys Energy

Campeador Group

Vagabond Group

CNS Communications East Europe

Mediplus Company

Work highlights

  • Advised THR Black Sea on the operation of assets held on the Romanian seaside.
  • Advised Sinaia City Hall on a financing contract for a construction project.

Romania > EU and competition

Under the leadership of founding partner Octavian Popescu, the team at Popescu & Asociatii is often instructed in both advisory and contentious EU and competition work.

Romania > Real estate and construction

Loredana Popescu oversees the real estate and construction offering from Popescu & Asociatii, which pairs regulatory expertise with disputes experience.

Popescu & Asociatii is a top Romanian business law firm founded to provide premium integrated services to premium businesses, both in Romania and abroad, in all the relevant areas of practice, and especially in all industries of interest for active economic players.

Established as a full-service law firm, Popescu & Asociatii genuinely combines the expertise and exposure in the consultancy field with high level of strategic capabilities and experience in trials and court rooms, to provide state-of-art advice and representation both in local and cross border deals and files.

The firm’s mission is to deliver strategic, excellent and innovative legal and business solutions. Excellence, collaboration, and innovation are at the core of the way the team works, with each other and with its clients.

Popescu & Asociatii is focusing on building long-term relationships by staying true to the founding principles: to provide client service and the highest standards, always keeping in mind work ethics, integrity and the responsibility towards our clients businesses, deals and cases that they entrusting us.

Popescu & Asociatii is ranked and recognized among outstanding law firms in Romania by IFLR 1000 Financial and Corporate,  Chambers and Partners, The Legal 500 and Benchmark Litigation.

Department Name Email Telephone
Dispute Resolution, Corporate and M&A, Prevention, Compliance and White Collar Crime, Restructuring & Insolvency Octavian POPESCU Octavian.POPESCU@popescu-asociatii.ro 0040 21 589 7353
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TESTIMONIAL 1:
They are very much at the high end of the market, they are smart and always deliver results, are innovative, practical, and incredibly client centred. Their expertise is very impressive, being recognized as a top law firm by the Romanian market, worthing the praise because understand the business aspect of the transactions and files, as well as the associated risks, which makes them an irreplaceable business and legal partner.

TESTIMONIAL 2:
They are amazing professional and top-notch specialists that make us feel safe with every step we take. They come up with unexpected and original solutions to our legal matters, and they explain the whole complex procedure in plain language which is easy to understand. The lawyers are showing every time a real commitment to our interests by providing not only legal but also business-oriented solutions; are very responsive and creative, and they provide practical, decisive advice that is very helpful in our decision process.

TESTIMONIAL 3:
Popescu & Asociatii is doing it all in a seamless matter and with an unseen capacity to strategize and prioritize. I wouldn’t change a thing about them. They are there for us during difficult times and are more than just legal advisers, they stand with us at the table and advise on the best decisions for our business. They are one of the best in the country, they navigate the local regulations letting us know at what issues to be aware from a legal and a business perspective.

TESTIMONIAL 4:
They are very knowledgeable in all the areas of business law and are good strategists, agile and timely with their responses and solutions. The relationship is more than lawyer-client; we work very closely as a team and they make us feel listened as they are considering our ideas. I would dare to say they have the best team in Romania, according to the work they provided for us.

TESTIMONIAL 5:
I think they are very good lawyers who are systematic in their approach to deals. It is very good to have them alongside on big deals because they know how to handle these sorts of transactions. They are very professional and business-friendly lawyers, finding ways to make deals work and to reduce risk, while always considering the business angle. We always achieve great results, and the partners are always careful in terms of time and the quality of the service they provide. A 10+ law firm in Romania.

Gheorghe Buta, Senior Partner

Gheorghe BUTA, Senior Partner of POPESCU & ASOCIATII, explains how the firm is growing at an accelerated, but solid rhythm, based on essential values such as rigor and dedication.

What do you see as the main points that differentiate POPESCU & ASOCIATII from your competitors?

Gheorghe BUTA, Senior Partner: The answer to this question I would not want to seem like a cliché, but on the contrary, to show the aspects that really differentiate us on the market. Thus, after almost a year since I joined the team which I actually knew, I can honestly say that POPESCU & ASOCIATII differentiates on the law market through professionalism and the trust that clients have in the team’s decisions, whether they are related to legal aspects, business or are reputational decisions.

Within POPESCU & ASOCIATII we strongly believe in the need of understanding both the client’s problem and the business in order to be able to offer, each time, the right solutions, adapted equally to the problem and to the industry’s specifics, solutions which in the short, medium and long term bring the effectively pursued results and not only the achievement of a favourable result on the moment. In other words, we believe in the competitive advantage of the team and in the unique way in which each lawyer is actively involved in order to better understand the whole context, to analyse all the details. Thereby, these are the essential and at the same time the differentiating characteristics to achieve the desired results.

In addition to the main points mentioned above, it is important to note that our team of lawyers pays a lot of attention to prevention and adoption of appropriate measures, thus aiming to balance each time both the opportunities and risks in such a way that the results to be in the client’s favour.

Also, the difference between POPESCU & ASOCIATII and other law firms is visible at fine tuning, more precisely on very complex projects, where the right decision is timed at millimetre and per second, the millimetre being the location and the second being the timing – both essential and which makes the difference between success and loss.

Currently, after just over 4 years of activity of the team in this formula, POPESCU &ASOCIATII is the only law firm in Romania that has managed to achieve exceptional results, both in the legal practice and in terms of evolution as brand, visibility and recognition on the local law market. And I am not referring here only to the awards obtained so far, but also to the recognition coming from fellow lawyers and from clients.

Which practices do you see growing in the next 12 months? What are the drivers behind that?

We are going through an intense period, with various predictions on the future. The war in the neighbouring country and the energy crisis have caused uncertainty and a high degree of concern over the future, while the inflation and rising prices have led to the permanent revision and adaptation of the initial plans to the actual context. However, we can see a maturation of the business environment, which determines a moderate growth of the economy, even with opportunities in some of the areas of interest.

Moreover, analysing the current situation, we can see how the energy crisis has shown us the image of a difficult situation faced by companies in several industries, not only in Romania, companies whose activity depends on fossil fuels. On this basis we have noticed an even greater interest from companies to invest in alternative solutions that will lead to the use of green energy, from renewable sources, investments which will certainly lead to an increase in this practice, both in the next 12 months and in the following years.

In addition, as lately there has been a progression of disputes arising from public procurement and energy supply contracts, but also from mandates in sectors such as HORECA, FMCG, pharmaceutical, health or waste management, we consider that litigation and arbitration are the practices that will grow this year as well. This statement is also based on the fact that the Litigation Department is the main ‘engine’ or one of the main business engines in any law firm and Dispute Resolution is the largest practice within POPESCU & ASOCIATII, with the largest share on the turnover.

Further on the digitalization, which has had a very rapid growth during the pandemic, continues to develop at an accelerated rhythm and influence both the client’s business and the consumer’s behaviour.

These being mentioned, we remind that the economic players in the market have to manage a series of challenges, but also of opportunities, trying to find the most appropriate solutions for all the situations they face, to show flexibility and to adapt, quickly and as well as possible, to all changes. Our analyses make us hope for an economic recovery; therefore, we consider that the market is wide and there is room for investments and optimization of flows, in accordance with the evolution of the economical context and POPESCU & ASOCIATII team is constantly nearby the clients, to provide them the right advice and all the necessary legal support.

What’s the main change you’ve made in the firm that will benefit clients?

POPESCU & ASOCIATII started from the beginning on a solid collaboration with its clients, a strong relationship that is based on trust, responsibility, open communication and total flexibility, thus developing sustainable partnerships.

Currently, the results of the entire activity from the first 4 years of the company reflect the successful implementation of a different model of a law firm, to provide Premium Services for Premium Clients, a team that responds every time to the needs of the clients, whether we are talking about prevention or protection, regardless of the clients’ field of activity or the economic context.

In terms of investing in people, this does not represent a change, but it is and will remain the first strategic objective of the company, a priority and constant concern of the management since the performance can only be achieved through a permanent learning process, both individually and from senior lawyers who are true mentors for their colleagues.

Is technology changing the way you interact with your clients, and the services you can provide them?

Definitely, the technology has brought important changes in law industry in the last years, and it will certainly continue at this rhythm. First of all, the pandemic period on the one hand, has led us all to a faster digitalization, including the judicial process, at the level of the courts and of the arbitration process.

Of course, the technology offers many advantages among which are the opportunity to have quick access, at any time, to all the documentation of a mandate or the possibility to set up an online meeting, at just a click, regardless of the physical location of the client representatives or colleagues.

In this context, we believe that all the lawyers and clients have adapted to the new era, and this has brought a lot of advantages. Therefore, many lawyers, including our team, still prefer the direct contact with our clients for the important meetings, to the detriment of using the digital tools.

Can you give us a practical example of how you have helped a client to add value to their business?

There are many projects that can be listed here, especially since most of the files in our portfolio concern special situations with a high level of complexity, including voluminous documentation and careful research work. We strongly believe that all our projects and clients are very important, and we manage to bring value in every partnership we develop and, as a proof of this, stands the fact that so far we have by our side all the clients with whom we have started a collaboration, and more than that, they recommend us to their business partners.

Are clients looking for stability and strategic direction from their law firms – where do you see the firm in three years’ time?

Certainly, the clients are looking for stability and for the right strategic directions from their law firms, and POPESCU & ASOCIATII is recognized as a team of extraordinary lawyers and strong opponents in the courtroom. The expertise of our Partners is impeccable, their involvement being complete so that all our lawyers (including even the juniors) accomplish everything in a rigorous and exceptional manner, being dedicated and having extensive knowledge in terms of regulations, legislative changes and the clients’ areas of activity.

POPESCU & ASOCIATII is growing, in terms of projects, of people and of the activity in general. For the next 3 years and not only, we have as a strategic objective to develop the upward trend, a trend that we have maintained since the company’s founding and we expect a growth on all levels: business, team and mandates.

Octavian Popescu, Managing Partner

What do you see as the main points that differentiate Popescu & Asociatii from your competitors?

Our firm differentiates by our commitment to quality, integrity and ethical principles, within the entire activity. This dedication to professional standards instils trust and confidence in clients and sets Popescu & Asociatii apart, thus prioritizing long-term relationships.

Popescu & Asociatii differentiates on the market by offering excellent personalized services and expertise in all practice areas and industries. Having very good lawyers, with deep knowledge and experience, working in multidisciplinary teams, gives us the advantage of proactive and fast communication with our clients.

It is important to build strategic and strong partnerships with other important organizations, such as consulting firms, financial institutions or industry associations and we take pride in establishing and expanding our services due to these alliances and provide added value to our clients.

Furthermore, we have within the team thought leaders in the legal industry, such as PhD. Gheorghe BUTA, Senior Partner, a prominent figure, with 45 years of experience, both as a magistrate and as an attorney-at-law and PhD. Nicoleta TANDAREANU, one of the highly regarded and recommended legal and academic professionals and an emblematic figure.

Their vast expertise brings added value, both to the team and the clients, as their contribution enhances the company’s reputation, attracts talented lawyers, who want to learn from the best, and generates new collaboration opportunities, both in Romania and on international level.

All the above, along with excellent services and our characteristic seriousness, differentiate and strengthen our position in the market. By focusing on these key differentiators, Popescu & Asociatii position itself, for more than 5 years already, as a leading and different player in the legal market, attracting clients that are seeking premium specialized expertise and innovative solutions.

 

Which practices do you see growing in the next 12 months? What are the drivers behind that?

In the next 12 months, we anticipate significant growth in the areas of health and pharma, disputes, banking, IT & digitalization, intellectual property and GDPR as well as environment. Let’s take them one at a time:

Health and pharma are expected to expand due to increased demand for healthcare services, especially. The driver behind this growth includes advancements in technology, improved connectivity and the need for better and fastest services from healthcare providers.

The projects in the area of white-collar crime and especially those of arbitration contributed, to a considerable extent, to the increase in activity during 2023, areas of practice that we observe and anticipate growing for the next period as well.

Further on, the banking sector brings an important flow of projects, some of them being innovative for the Romanian market, considering that the banking system is one of the most regulated areas and, in last years, the digitization, cyber security, GDPR regulations and many other changes, influenced the dynamics of this industry.

Moving on to the accelerated digitization processes and IT sector, as we well know, technology is present and develops continuously in all industries, having a major influence in our lives. Recently, artificial intelligence is being used and explored more and more and will continue to leave its mark on. The drivers behind this trend include the growing importance of technology and  AI, as well as the need for businesses and for people generally, regardless of industry and profession, to adapt very fast in the digital age. Absolutely, the technology is also revolutionizing the way in which lawyers interact with the clients and the legal services we provide.

Looking ahead, we also believe that, within the actual context, the activity in the areas of IP and GDPR regulations will grow constantly. The development of digitization, combined with everything that involves data protection and security, has led to an increase in the provision of personal data and the transmission, between public and private entities inside and outside borders, which means compliance with very strict regulations, both at European and national level.

On the global agenda, as well as on the short and long term strategy of private companies and public authorities, remains the major concern for the environment. This concern means medium and long-term investments in environment projects such as: green energy projects, sustainable projects, circular economy, etc. Also, vast infrastructure, urban regeneration, technology or sustainable development projects are underway or ready to start. Moreover, the number of these type of projects will surely increase in the coming years, opening up new opportunities and broad perspectives for a sustainable future.

 

What’s the main change you’ve made in the firm that will benefit clients?

Our vision in this direction remains unchanged: we constantly emphasize personalized services, where knowledge of the client’s business and its development strategy for the future are a priority. Only such an approach can bring added value in the long term to the lawyer-client relationship.

Obviously, in addition to the above and in the context of growing expectations, for example from the point of view of promptness, but without neglecting the quality of services, it can be easily stated that the client’s attention, both in the relationship with the legal teams, but also in general, has become more and more agile.

Since the clients are looking for the best lawyers, who offer excellent expertise, as well as precise and immediate responses, along with permanent adaptability and being up to date of all regulations, we consider that the strategy we apply, within the team and within the relationships we build with our clients, provides the expected results, both in everyday activity, but also on the long term.

Communication plays a fundamental role within any team and in relationship with clients or any business partner, in all the industries. This is the reason that the ability to communicate accurately and effectively, at the highest level, is an essential skill for each member of Popescu & Asociatii and contributes to a successful business.

Also, establishing, since the foundation, and improving clear communication channels ensures us, as a team, but also to our clients, efficient communication processes about the cases, providing at the same time that clients receive personalized support, tailored to the specific needs or to the industry.

 

Is technology changing the way you interact with your clients, and the services you can provide them?

The role of lawyers is a complex one and clients’ expectations are increasing, both in terms of quality as well as regarding the speed of reaction. In the fast-paced world we live in and, since artificial intelligence continues to develop in an increasingly way, the continuous learning and adaptation are mandatory-key aspects.

Technology helps us, but it is important to learn to use all the tools efficiently so that everything we have today, and did not exist a few years ago, to be wisely managed for achieving our goals and the business growth of our clients. Combining strategically technology and artificial intelligence within legal practice and our daily activities, can lead to improved legal services, generating added value as we have faster access to information and to a lot of useful tools.

 

Can you give us a practical example of how you have helped a client to add value to their business?

The best answer to this question is the one that does not focus on the concrete example, but on the previously exposed conceptualization, in order not to give the opportunity to highlight one example to the detriment of another that may be just as worthy to be mentioned.

Knowing and understanding the medium and long-term vision of the client’s business creates an excellent decision-making synergy with the team of lawyers and thus the decisions, with impact for the company, are either better, or timelier, or faster, or more stable, etc.

The examples can be multiple, from the prompt identification of the risks associated with the decision-making plan, to the elimination of lucrative gaps between teams. At the same time, for example, long collaborations with clients from many industries, knowing and understanding their future perspectives, allows us to easily identify the optimization factors of the regulatory framework in which they operate.

For this reason, every project and every client in our portfolio are important and we strongly believe that, through the premium legal services we offer, we bring added value not only from a juridical perspective, but also from a strategic point of view, from our perspective on the industry, on the trends that must be followed or, on contrary, sometimes is good to reanalyze and position yourself differently, compared to the wave and trends.

For Popescu & Asociatii team, the projects in which we provided legal assistance and succeeded, for example, the cancellation of decisions with a prejudicial effect on the image of certain people or companies, are important and valuable. Our clients recognize and appreciate the added value of our services, the legal services combined with top expertise from the point of view of business consultancy and long-term vision.

Last, but not least, flexibility, quick adaptability and a comprehensive understanding of the bigger picture remain essential features to best guide our clients through a complex economic and legal landscape in an unpredictable period.

 

Are clients looking for stability and strategic direction from their law firms – where do you see the firm in three years’ time?

Undoubtedly, all the clients are seeking stability and strategic direction from their law firms, especially in complex legal matters or when they are dealing uncertain regulatory environments. Moreover, clients rely on the lawyers they choose not only for legal expertise, but also for guidance on long-term strategic planning and risk management.

In three years’ time, Popescu & Asociatii will continue to be a leading player in the Romanian legal market, growing in terms of clients & projects, lawyers and achievements. We plan to expand our team, reach out to both young and experienced lawyers and bring devoted and passionate colleagues within our firm. We are committed to client success and  plan to continue to bring best expertise and innovation in our clients’ businesses.

By staying agile, flexible as well as responsive to market dynamics and focused on delivering value to our clients, Popescu & Asociatii will continue to thrive and expand its presence in the future ahead.