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Hogan Lovells International LLP

Living Wage
Work 020 7296 2000
Fax 020 7296 2001

Richard Welfare

Work +44 20 7296 2000
Hogan Lovells US LLP

Work Department



Richard Welfare focuses on regulatory compliance work within the Commercial Law practice area.

Richard works with manufacturing companies to ensure that they comply with legislation and regulatory frameworks, including requirements governing product composition, labeling, packaging and claims, rules relating to advertising and marketing campaigns and other key considerations when launching a product in the EU/UK. Richard has helped clients resolve issues with UK enforcement authorities, including Trading Standards, the ASA (Advertising), MHRA (Medical Devices) and the FSA (Food).

London: Corporate and commercial

Commercial contracts

Within: Commercial contracts

Hogan Lovells International LLP is well-placed to advise clients on a multitude of commercial agreements, combining broad sector expertise with regulatory knowledge and a sizeable international footprint. Its areas of strength include outsourcings, strategic alliances, marketing and advertising contracts, and IT contracts.  In 2017, global commercial head Peter Watts and senior associate Oliver Wilson assisted AB inBev with the procurement of media buying and planning services. The firm also has a longstanding relationship with the British Paralympic Association; Richard Welfare advised the client on various commercial matters related to the Pyeongchang 2018 Paralympic Games, including the negotiation of sponsorship and supplier agreements, and also the preparation of a Team Members Agreement. The firm also undertakes work for clients in sectors such as TMT, automotive, life sciences, and transport and logistics. Rachel Kent, Jonathan Chertkow, Michael Thomas and consultant Dominic Hill specialise in commercial contracts in the financial services industry. The firm also has a particularly strong capability in the energy and infrastructure sector; Adrian Walker, Andrew Briggs, David Moss, Gillian Thomas and Jeremy Brittenden focus on commercial contracts and projects in this area.

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London: TMT (technology, media and telecoms)

Brand management

Within: Brand management

Hogan Lovells International LLP  expertise spans trademark portfolio management, extensive advertising, marketing and sponsorship deals and all IP protection and enforcement matters. Sahira Khwaja , Richard Welfare  and Charlie Winckworth  jointly head the multi-disciplinary practice. Khwaja specialises in brand strategy, enforcement and advertising and sponsorship deals; recent highlights include working with Welfare in assisting Mars/Wringleys secure endorsement deals with well-known celebrity figures in music and sports, she also continues to represent Merck, Sharp Dohme in a UK -based same name trademark dispute against Merck KGaA. Commercial partner Welfare’s expertise in regulatory matters saw him recently work with Ocean Spray and a2 Milk on advertising compliances and promotional claims. Winckworth manages the global trademark portfolios, including enforcement and prosecution for Asahi Europe’s  and Gamesys. Senior Associate Anneka Dalton assists brands such as Spin Master and Vorwerk on a range of trademark, enforcement and strategic brand management issues.

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Media and entertainment (including media finance)

Within: Media and entertainment (including media finance)

Hogan Lovells International LLP’s media and entertainment practice regularly acts for global media and entertainment groups and advertisers, which benefit from its expertise spanning its global network of offices. The team is representing News Corp in the Competition and Markets Authority (CMA) phase II merger investigation into the proposed full takeover of Sky by 21st Century Fox; advised Vela Software, a division of Toronto listed Constellation Software on its acquisition of Atex Group; advised The Anschutz Corporation, the majority shareholder in Regal Entertainment Group on the $5.8bn acquisition of Regal by Cineworld Group; and advised Sky Ventures on its sell down of 768,200 shares in connection with the IPO of Roku. Peter Watts  advised Viacom its joint venture to create Banjo Television. Richard Welfare, who is active on regulatory work, and advises on advertising and marketing, copy clearance, promotional matters and compliance issues, advised AMC on the regulatory position for its launch of two subscription VOD channels, Shudder and SundanceNow. ITV, Mars and AB InBev are also clients. Senior associate Oliver Wilson is a member of the commercial team and also handles M&A deals.

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Within: Sport

The team at Hogan Lovells International LLP handles a wide range of work, acting for governing bodies, federations and sports-sector manufacturers as well as commercial partners; IP work and disability sports are particular areas of expertise. Commercial expert Richard Welfare advised the British Paralympic Association (BPA) on governance and sponsorship matters as well as IP and media work; he also acted for the UK Boccia Federation on its rebranding and related trade mark registrations. Additional IP work saw the International Paralympic Committee instruct Sahira Khwaja on trade mark filings, and Adidas instruct Charlie Winkworth on anti-counterfeiting matters. On the real estate side, Daniel Norris acted for AFC Wimbledon on its acquisition of a new stadium site in the London borough of Merton. Other clients of the practice include Great Britain Wheelchair Rugby and the International Wheelchair Rugby Federation.

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Legal Developments by:
Hogan Lovells US LLP

  • Hong Kong Enacts Competition Law

    After years of debate, on 14 June 2012 and in its last days of office, the Legislative Council finally enacted Hong Kong’s first cross- sector competition law.
    - Hogan Lovells

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