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Hogan Lovells International LLP

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Work 020 7296 2000
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Sahira Khwaja

Work +44 20 7296 2000
Hogan Lovells US LLP

Work Department

Intellectual Property


Sahira Khwaja works with her clients to protect some of their key assets - their brands and underlying IP rights. She helps her clients obtain, protect and commercialize these assets so that they are of the most benefit and use to her clients' businesses. Sahira leads our brands practice in London and is the co-head of the firm's Fashion & Luxury Brands group.

Many of Sahira's clients are in the consumer and TMT sectors, and she has a keen knowledge and understanding of the underlying commercial drivers for those businesses. Her aim is to give her clients commercially pragmatic advice that fits the demands of the sectors and markets in which they operate. She has helped her clients to register new IP rights for new brands and products, has assisted them in stopping their competitors from misusing their IP and in licensing and franchising them to take advantage of new business opportunities.

London: TMT (technology, media and telecoms)

Brand management

Within: Brand management

Hogan Lovells International LLP  expertise spans trademark portfolio management, extensive advertising, marketing and sponsorship deals and all IP protection and enforcement matters. Sahira Khwaja , Richard Welfare  and Charlie Winckworth  jointly head the multi-disciplinary practice. Khwaja specialises in brand strategy, enforcement and advertising and sponsorship deals; recent highlights include working with Welfare in assisting Mars/Wringleys secure endorsement deals with well-known celebrity figures in music and sports, she also continues to represent Merck, Sharp Dohme in a UK -based same name trademark dispute against Merck KGaA. Commercial partner Welfare’s expertise in regulatory matters saw him recently work with Ocean Spray and a2 Milk on advertising compliances and promotional claims. Winckworth manages the global trademark portfolios, including enforcement and prosecution for Asahi Europe’s  and Gamesys. Senior Associate Anneka Dalton assists brands such as Spin Master and Vorwerk on a range of trademark, enforcement and strategic brand management issues.

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Intellectual property

Within: Intellectual property

Hogan Lovells International LLP's very high quality intellectual property group attracts praise for its knowledge across the full-range of rights,and benefits from particular expertise across life sciences, telecoms, consumer, and automotive sectors. Highlighted as 'excellent with cross-border litigation', the 'very down to earth' Daniel Brook led a team, alongside 'master tactician' Stephen Bennett, which successfully represented Eli Lilly before the Supreme Court. In this high-profile matter, the court reversed two earlier judgements in finding Actavis’s generic version of Alimta in direct infringement of the client's patents in the UK, Italy, France and Spain. In the technology sector, practice head Paul Brown is leading a team instructed by HTC in two multi-patent cases against IPCom and Philips, both spanning multiple jurisdictions. The IPCom proceedings involves consideration of FRAND licence teams before the Patents Court, while the Philips dispute concerns the client's alleged infringement of standard essential patents. Illustrating the firm's competencies in trade mark issues, Sahira Khwaja is acting for Merck Sharp and Dohme in a dispute relating to the use of the name Merck. Another key name to note is Charlie Winkworth who is instructed by new clients Gamesys, Waldo, Deloitte and Asahi Europe in trade mark and brand management matters. Stella Wong was promoted to counsel.

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Within: Sport

The team at Hogan Lovells International LLP handles a wide range of work, acting for governing bodies, federations and sports-sector manufacturers as well as commercial partners; IP work and disability sports are particular areas of expertise. Commercial expert Richard Welfare advised the British Paralympic Association (BPA) on governance and sponsorship matters as well as IP and media work; he also acted for the UK Boccia Federation on its rebranding and related trade mark registrations. Additional IP work saw the International Paralympic Committee instruct Sahira Khwaja on trade mark filings, and Adidas instruct Charlie Winkworth on anti-counterfeiting matters. On the real estate side, Daniel Norris acted for AFC Wimbledon on its acquisition of a new stadium site in the London borough of Merton. Other clients of the practice include Great Britain Wheelchair Rugby and the International Wheelchair Rugby Federation.

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Hogan Lovells US LLP

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