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Kiril Papazoski, Managing Partner

Managing partner Kiril Papazoski explains how the firm is adapting to clients’ evolving expectations

What do you see as the main points that differentiate Papazoski and Mishev Law Firm from your competitors?

The main point which I believe that differentiate our law firm from the competitors is the way we write. Through our writing, we want to bring our brand promise to life. We want our words to work harder for your business. To do this, we write with a clear sense of purpose and naturally. Writing with a purpose isn’t automatically about writing less. It’s simply about logical and easy to follow order of what we write and making our words count. Most people – especially at senior positions – want to read clear & concise information. Writing more naturally is just about writing in a way that’s as easy as possible to read. We’re following Einstein’s advice: ‘Make everything as simple as possible, but no simpler. We are taking on difficult ideas by communicating those ideas as clearly as we can.

As other strengths of our law firm, I would emphasise the following:

  • We try to be a partner to our clients which follow their business growth and offer its support along the way,
  • We offer a reliable team of experienced consultants that will analyse the clients’ current and envisaged activities from Macedonian legal perspective offering the most efficient solution;
  • Professional and quality standards – We function in Macedonia by the same standards by which we are well known in the world;
  • A global support involving our offices all over the world; and a
  • Single point of contact regarding all administrative procedures in front of the relevant authorities.
Which practices do you see growing in the next 12 months? What are the drivers behind that?

I expect the GDPR and the Competition practices to grow in the coming period. The main drivers behind it are the expected legislative changes in Macedonia which are following the EU acquis.

What's the main change you've made in the firm that will benefit clients?

We are implementing a new policy of recruiting of our new joiners. We have established great cooperation with the best Law Schools in the country, wherefrom we are recruiting the best graduate students with highest potential. We can proudly say that this method showed great results and our clients are already feeling the benefits.

Is technology changing the way you interact with your clients, and the services you can provide them?

Instead of being afraid of – or ignoring – the increasing pace of technology, our firm adopted it to increase their legal know-how, the efficiency and quality of their services, and to make their employees more productive and happy.

We are also using, a cloud-based platform providing workflow, calendaring and blogging capabilities for clients to “manage their own internal business processes and the legal services that might be part of that”.

We as legal professionals know an investment in technology is essential to winning repeat business from clients. When the clients can make communication as convenient and painless as possible, we can create a customer service experience that impresses clients and leads to referrals.

Can you give us a practical example of how you have helped a client to add value to their business?

As a connected law firm of PwC and the established close cooperation with the other departments of PwC in Macedonia (tax, accounting, advisory) we are in unique position to provide one-stop-shop services to our clients.  This way the clients can achieve certain level of efficiency in working with external advisors. Namely, in our work for the clients, we could review the issues raised simultaneously from legal, tax and accounting perspective and thus the client could receive advice and assistance where all the relevant aspects are well thought. In this way the client normally saves time and efforts in receiving expert opinion on important issues and proceed quicker to the relevant management decisions.

Are clients looking for stability and strategic direction from their law firms? Where do you see the firm in three years’ time?

Of course. The stability and the strategic directions are quite important. Being a trusted and stabile advisor proved to be the most important asset of a law firm in Macedonia. In three years’ time I see the firm as one of the leading law firms in the country serving the clients with integrity and trust.  

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