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Eyal Roy Sage

Work +972 74 7157777
AYR – Amar Reiter Jeanne Shochatovitch & Co

Work Department

IP/IT, media and telecoms, antitrust/competition.


Eyal’s practice concentrates in competition law, technology, media and telecommunications law, intellectual property law and privacy law. He regularly advises long-standing clients which include a leading international software company, a large Israeli telecom operator and energy companies. Eyal has also participated in the defence of complex class actions related to abuse of dominance, price fixing, resale price maintenance, monopolisation, predatory pricing, refusal to deal, intellectual property/antitrust issues and technological and other tying. He regularly advises foreign companies on Israel law, and, speaking both English and Hebrew fluently, is experienced in simultaneously handling cases in both languages. He was the only private practitioner to have been commended by a parliamentary committee which modernised Israel’s copyright law for his contribution to the hearings, and is a leading adviser on music licensing. He is recommended in The Legal 500: Europe, Middle East & Africa 2013's editorial in both competition and intellectual property, where his expertise is described as "second to none". He is also recognised by the 2013 edition of Legal Experts EMEA in the areas of competition, IT and telecoms, and intellectual property. He speaks and writes regularly on antitrust, privacy and data protection, encryption and trade controls, and intellectual property. Eyal contributed to the chapter on Israel of the The American Bar Association's “Antitrust Issues in Intellectual Property Licensing Transactions.”


Attorney at Covington & Burling (Brussels) 1994-1996. Attorney at Ron Gazit, Rotenberg & Co. 1996 - 2000. Partner at Ron Gazit, Rotenberg & Co. 2000-2010. One of the founding partners at AYR - 2010 -


English Hebrew French Dutch German.


Admitted in Israel - 1994. Admitted in New York - 2002. Admitted in England and Wales (2005 - non-practicing solicitor).


Hebrew University of Jerusalem (LL.B., 1991) London School of Economics and Political Science (LL.M., 1992).



Within: Competition/antitrust

AYR – Amar Reiter Jeanne Shochatovitch & Co has a distinct focus on the TMT sector through combined antitrust, IP and telecoms practice head Eyal Roy Sage advising clients such as Microsoft and Partner Communications on matters such as allegations of restrictive arrangements.

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Hi-tech, start-ups

Within: Hi-tech, start-ups

AYR – Amar Reiter Jeanne Shochatovitch & Co’s key contacts include Eyal Roy Sage, who is a longstanding adviser to Microsoft, and corporate practice head Yoav Caspi, who regularly handles fundraisings for PLUS Ventures and My Seed Tech Fund.

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Telecoms and media

Within: Telecoms and media

AYR – Amar Reiter Jeanne Shochatovitch & Co advised on the establishment of Israeli Public Broadcasting Corporation, which will take over the majority of the country’s existing public broadcasts in 2017. Eyal Roy Sage heads the department, which also acts for Microsoft, Partner Communications and Stingray Music. Yaron Reiter and Dana Amir Fried handle disputes.

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Israel: Dispute resolution

Class actions

Within: Class actions

The ‘very dedicated and solution-focused team’ at AYR – Amar Reiter Jeanne Shochatovitch & Co is led by ‘talented lawyerYaron Reiter and includes TMT and antitrust expert Eyal Roy Sage. Recent clients include Microsoft and Phoenix Insurance Company.

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Israel: Intellectual property


Within: Commercial/transactions

AYR – Amar Reiter Jeanne Shochatovitch & Co advises on licensing and production agreements for clients such as El Al Israel Airlines and Microsoft. Eyal Roy Sage acted for Partner Communications on rebranding and various trade mark ownership transfers pertaining to the Orange brand.

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Within: Disputes

AYR – Amar Reiter Jeanne Shochatovitch & Co acts almost exclusively for media and communications companies in copyright infringement cases and royalties disputes. Eyal Roy Sage has been representing Partner Communications and its subsidiaries in piracy liability claims filed by content owners.

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Filing and prosecution

Within: Filing and prosecution

Eyal Roy Sage’s team at AYR – Amar Reiter Jeanne Shochatovitch & Co is acting for Partner Communications in a trade mark registration facing competition from BlackBerry. Israel Credit Cards and Hot Telecommunications are key clients.

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