Hoogenraad & Haak > Amsterdam, Netherlands > Firm Profile
Hoogenraad & Haak Offices
Cruquiusweg 109-B
1019 AG Amsterdam
Netherlands
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Hoogenraad & Haak > The Legal 500 Rankings
Netherlands > Industry focus: Food Tier 1
Boutique Hoogenraad & Haak combines expertise in food, advertising and IP law to foster a comprehensive practice that is well-versed in assisting a variety of food-related clientele, from supermarkets to food product brands. Typical issues the firm advises on include ingredients, labelling, and claims as well as good safety and recalls. The team also handles contentious matters both for IP-related food issues and sustainability. Team lead Ebba Hoogenraad is an experienced food lawyer who is known for her work concerning sustainability, and often advises at the intersection of food and retail matters. IP expert Maarten Haak assists multinational companies with trade marks, packaging design, and contractual issues. Another key member of the team is Lisanne Steenbergen who provides assistance on matters involving single-use plastics and often aids in litigation for sustainability claims.Practice head(s):
Ebba Hoogenraad
Other key lawyers:
Testimonials
‘Hoogenraad & Haak have built up unique and valuable know how regarding regulation for food advertising. As the call for regulation and bans for advertising of ‘unhealthy’ products is increasing, it is important for advertisers to understand these regulations and the impact on their businesses.’
‘Ebba Hoogenraad is the driving force behind the firm. She is a knowledgeable, great communicator and inspiring person.’
‘Hoogenraad & Haak is a boutique firm that provides excellent legal advice in a very pragmatic way. They are business oriented and a pleasure to work with.’
‘They are specialised in food law which is quite a niche, and they always provide great advice.’
‘Ebba Hoogenraad’s in-depth knowledge, combined with her personal approach, make her a great business partner.’
‘The firm is strong in providing clear advice and insights. It is comforting to know that their knowledge and expertise are available to us. One of their key qualities is that they have the ability to explain tough legal matters in language understandable to people without a legal background. The advice is always practical and shows that they are knowledgeable and understand our business.’
‘Ebba Hoogenraad uses straight and clear language, is always kind and professional and feels like a team member rather than an external partner.’
‘The way they work together as a team, providing all the information to the client, is outstanding.’
Key clients
Heineken
Lidl
Ahold Delhaize
Yakult
Barilla/WASA
Haribo
Perrigo/Omega Pharma
Coca-Cola
FrieslandCampina
Ecotone
Kenniscentrum Suiker & Voeding
Katjes
Koninklijke Vereniging Homeopathie
Maxxium
L’Oréal
Cantina Mexicana
Cosun Nutrition Centre
Super Nature Products
Work highlights
- Represented Super Nature Products in a case against the Dutch Minister of Medical Care, as a result of a high fine wrongly imposed for a food supplement under Medical Act instead of food legislation.
- Advised a number of clients on creating a handbook for making sustainability claims, including in-house training of marketing teams.
- Represented Cantina Mexicana in litigation against McIlhenny Company concerning its use of ‘tabasco,’ the generic name of a red pepper variant, for its red sauce made with tabasco pepper.
Netherlands > Industry focus: Media and entertainment Tier 3
Hoogenraad & Haak is a boutique law firm that possesses an in-depth knowledge of advertising law and litigation. Further to this, the firm also regularly advises on music and licensing, media law, rights of publicity and defamation, among other matters. Co-heading the team, Ebba Hoogenraad has more than two decades of experience navigating the advertising sector. Co-leading the team alongside her, Daniël Haije has experience advising on influencer agreements, celebrity talent contracts and protection of IP rights.Practice head(s):
Daniël Haije; Ebba Hoogenraad
Other key lawyers:
Myrna Teeuw
Testimonials
‘Hoogenraad & Haak is a boutique firm that provides excellent legal advice in a very pragmatic way. They are business oriented, pragmatic and a pleasure to work with.’
‘A great boutique law firm with empathetic, service-oriented and enthusiastic lawyers.’
‘Ebba Hoogenraad and Myrna Teeuw are able to translate laws and regulations into very practical advice.’
‘The in-depth knowledge of Ebba Hoogenraad combined with her personal approach makes her a great business partner.’
‘The team’s responses are quick and proactive. They are also able to come up with a tailor-made solution. In addition, they have a tremendous amount of knowledge readily available and the right contacts within the industry to gain additional insight.’
‘Daniël Haije is an extremely pleasant lawyer to work with. He is dedicated, flexible, co-operative and enthusiastic. He is also knowledgeable on unfair commercial practices. Ebba Hoogenraad is clearly an expert in her field.’
‘The firm is strong in providing clear advice and insights. It is comforting to know that their knowledge and expertise is available to us. Their advice is always practical and shows that they are knowledgeable. They are great at answering questions relating to advertising and sustainability claims. They can be counted on when facing tight deadlines.’
‘Ebba Hoogenraad is a terrific presenter. She does a great job explaining legislation to both a legal and non-legal audience.’
Key clients
Heineken
Lidl
Ahold Delhaize
Samsung
Suitsupply
Perrigo/Omega Pharma
DDB
Havas Lemz
Publicis
MullenLowe Alfred
N=5
FCB
180 Kingsday
Wieden + Kennedy
Coca-Cola
L’Oréal
Kenniscentrum Suiker & Voeding
Katjes
Koninklijke Vereniging Homeopathie
FrieslandCampina
Work highlights
- Advised a number of clients on creating a handbook for making sustainability claims, including successful in-house training of the marketing team.
Netherlands > Intellectual property: trade marks, copyrights and design rights Tier 3
The ‘true experts in trade mark and copyright law’ at Hoogenraad & Haak advise clients at the confluence of three key areas, namely soft IP, advertising and food law, where they tackle critical litigation concerning alleged infringements and assist with the ongoing protection of existing trade mark portfolios. Cross-border trade mark, copyright and design litigation is the domain of practice head Maarten Haak, who also handles unfair competition disputes. Daniël Haije advises on the licensing of IP rights, and also supports noted retail and food and beverage clients in infringement proceedings. Moïra Truijens represents clients across the spectrum of contentious soft IP and patent proceedings.Practice head(s):
Maarten Haak
Other key lawyers:
Daniël Haije; Moïra Truijens; Mathijs Peijnenburg
Testimonials
‘Top-notch boutique with a bunch of smart lawyers with expertise in IP, media and advertising law and in-depth knowledge of the food industry. Thanks to its pragmatic approach and great partner involvement, Hoogenraad & Haak provides first-class advice.’
‘Hoogenraad & Haak is a boutique firm that provides excellent legal advice in a very pragmatic way. They are business-oriented and a pleasure to work with.’
‘Maarten Haak has in-depth knowledge and a pragmatic approach. Great business partner.’
‘Partner involvement, small teams, smarter and more efficient operations.’
‘The people working at Hoogenraad & Haak are very easy to contact and are always available to assist. The cases we give them for litigation are handled diligently. It’s a no-nonsense firm with reliable and transparent services.‘
‘Maarten Haak is a very good hands-on lawyer, very skilled and intelligent. Easily accessible and very pleasant to work with.’
‘Ultra-responsive and true experts in trade mark and copyright law.’
Key clients
Lidl
Heineken
Ahold Delhaize (Albert Heijn, Etos)
L’Oréal
Samsung
FrieslandCampina
Marimekko
Expert
Suitsupply
Hyundai
Omega Pharma
MullenLowe
RGF Staffing
Publicis
Secto Design
Wandler
Work highlights
- Represented Cantina Mexicana in trade mark infringement proceedings against McIlhenny Company on the generic use of ‘tabasco’.
- Defended Fruugo in a conflict with Audi and Volkswagen in relation to allegedly infringing Audi and Volkswagen-branded products placed on the Fruugo marketplace by independent retailers.
- Acted for Verisure in several trade mark and copyright infringement proceedings.
Hoogenraad & Haak > Firm Profile
The firm: Hoogenraad & Haak is an independent boutique law firm, specialized in intellectual property law, advertising law and food law. It is based in Amsterdam, the Netherlands, and counsels international and domestic corporate clients, mainly operating in the advertising, food, retail, fashion, entertainment and design industries. The firm maintains a high level of senior level involvement, so as to ensure that the quality of work meets the highest standards. All of the partners are recommended by the most authoritative industry league tables.
Main areas of practice:
- Advertising
- Intellectual property
- Food law
- Commercial contracts
- Entertainment
- Privacy
Lawyer Profiles
Photo | Name | Position | Profile |
---|---|---|---|
Maarten Haak | Partner intellectual property | View Profile | |
Daniël Haije | Partner advertising law and intellectual property | View Profile | |
Ebba Hoogenraad | Partner advertising law and food law | View Profile | |
Mathijs Peijnenburg | Associate | View Profile | |
Lisanne Steenbergen | Associate | View Profile | |
Moïra Truijens | Partner intellectual property | View Profile |
Languages
Dutch English (fluent) French German- Industry focus: Food