The Legal 500

Twitter Logo Youtube Circle Icon LinkedIn Icon
ADGAR 360 TOWER, 2 HASHLOSHA ST., TEL AVIV 6706054, ISRAEL
Tel:
Work +972 3 754 0000
Fax:
Fax +972 3 754 0011
Email:
Web:
www.firon.co.il
Bucharest, Tel Aviv

Israel

Banking and finance
Banking and finance - ranked: tier 4

M. Firon & Co Advocates and Notaries

M. Firon & Co Advocates and Notaries’ cross-departmental team mostly handles real estate and project finance. Clients include Shapir Engineering and Industry, Phoenix Insurance Company and Bank Leumi.

[back to top]

Capital markets
Capital markets - ranked: tier 2

M. Firon & Co Advocates 2 and Notaries

At M. Firon & Co Advocates and Notaries, Udi Efron’s recent highlights include assisting Ashtrom Group and its subsidiaries with six debt securities issuances totalling NIS1bn. Oded Ofek is a regulatory specialist who frequently acts for The Union of Mutual Fund Managers.

[back to top]

Commercial, corporate and M&A
Commercial, corporate and M&A - ranked: tier 3

M. Firon & Co Advocates and Notaries

M. Firon & Co Advocates and Notaries has an impressive track record of M&A across a broad range of industries. Eytan Epstein and Shirley Dahan advised the shareholders of television production company Abot Hameiri on its sale of a 51% stake to FremantleMedia, while Sarit Moussayoff assisted Mashav Initiating and Development with the NIS500m sale of a power plant. Jacob Enoch heads the practice.

[back to top]

Competition/antitrust
Competition/antitrust - ranked: tier 2

M. Firon & Co Advocates and Notaries

M. Firon & Co Advocates and Notaries’ practice is headed by Niv Sever, who has ‘good connections with the IAA and can move things forward’, the ‘very knowledgeable and experienced’ Mazor Matzkevich and restrictive practices expert Tamar Dolev-Green. Clients include Pfizer and MasterCard International as well as leading domestic companies from various industries.

[back to top]

Employment
Employment - ranked: tier 3

M. Firon & Co Advocates and Notaries

M. Firon & Co Advocates and Notaries handles labour law issues for clients such as Tnuva, DHL and Azrieli Group. Practice head Moshe Brenner recently defended Dan Hotels in labour court cases regarding employee compensation and wrongful termination. Tomer Hill joined the firm, having previously been a sole practitioner.

[back to top]

Energy
Energy - ranked: tier 3

M. Firon & Co Advocates and Notaries

M. Firon & Co Advocates and Notaries’ energy department has strengths in contentious and non-contentious work. Niv Sever won a $324m award for East Mediterranean Gas following an arbitration with two Egyptian national gas companies for the repudiation of a sale contract. Tamar Firon-Smorodinsky has been acting for Electra regarding two photovoltaic BOT projects.

[back to top]

Healthcare and life sciences
Healthcare and life sciences - ranked: tier 1

M. Firon & Co Advocates and Notaries

M. Firon & Co Advocates and Notaries has ‘a large team of superstars, who are always available’. The group acts for a mix of start-ups and major corporations concerning commercial transactions, regulatory advice and litigation. The team is jointly headed by Baruch Shugol, whose clients include GlaxoSmithKline Israel and Pharma Israel, and Liora Lotenberg, who assists Pfizer Israel with all aspects of its operational needs.

Leading individuals

Baruch Shugol - M. Firon & Co Advocates and Notaries

Liora Lotenberg - M. Firon & Co Advocates and Notaries

[back to top]

Hi-tech, start-ups
Hi-tech, start-ups - ranked: tier 2

M. Firon & Co Advocates and Notaries

M. Firon & Co Advocates and Notariesprovides an attractive offering for start-ups’. It also regularly works with mature companies – Jacob Enoch and Liora Lotenberg advised longstanding client Elbit Systems on its $158m acquisition of Nice’s cyber and intelligence division. Practice head Gail Etzion ‘understands what drives a business forward’.

[back to top]

Infrastructure projects
Infrastructure projects - ranked: tier 1

M. Firon & Co Advocates and Notaries

M. Firon & Co Advocates and Notarieshas outstanding proficiency and experience in all aspects of tenders, projects, construction and project finance’. Tamar Firon-Smorodinsky is currently advising project companies on dormitory projects, port construction and operation and railway tunnelling and supply.

[back to top]

Insurance
Insurance - ranked: tier 2

M. Firon & Co Advocates and Notaries

M. Firon & Co Advocates and Notaries specialises in insurance disputes and provides advice on regulatory and legislative concerns. Joseph Halevy routinely represents The Israel Insurance Association before Knesset committees. Class actions are a growing area of practice, where Danny Kabir has been defending clients such as Clal Insurance against unlawful discrimination claims.

[back to top]

Real estate
Real estate - ranked: tier 2

M. Firon & Co Advocates and Notaries

Mainly working for developers, M. Firon & Co Advocates and Notaries has strengths in contractual matters and real estate negotiations. Itzhak Narkiss and Tamar Firon-Smorodinsky have been acting for an Israeli inter-ministerial committee and the government’s housing rental company regarding the development of affordable housing throughout Israel.

[back to top]

Restructuring and insolvency
Restructuring and insolvency - ranked: tier 3

M. Firon & Co Advocates and Notaries

M. Firon & Co Advocates and Notaries’ ‘timely and knowledgeable’ team has acted for clients such as Ashdar Building Company, Ashtrom Engineering and Construction and Boulevard Group in real estate insolvency proceedings. Ron Bar-Nir, who is serving as liquidator of Olympia Real Estate Holdings, also handles insolvency matters for European development companies.

[back to top]

Israel: Dispute resolution

Class actions
Dispute resolution: class actions - ranked: tier 2

M. Firon & Co Advocates and Notaries

M. Firon & Co Advocates and Notaries’ practice head Danny Kabir ‘litigates extremely well’ and is ‘particularly strong in cross-examinations’. He is defending various insurers against allegations of charging unlawful premiums for life insurance. The merger with Eytan Epstein & Co substantially boosted the antitrust litigation capabilities, where Toshiba is a new client.

[back to top]

Local litigation and arbitration
Dispute resolution: local litigation and arbitration - ranked: tier 2

M. Firon & Co Advocates and Notaries

Zvi Firon, who heads the sizeable team at M. Firon & Co Advocates and Notaries, is representing The Olympic Committee of Israel in its claim against Tel Aviv-Yafo Municipality relating to the Olympic Sports Center of the State of Israel – the committee alleges that the municipality failed to fulfil its obligations. Other recent work includes transport, fraud and energy infrastructure cases. Oren Tenenboim and Michael Oiknine are also recommended.

[back to top]

Mediation and international arbitration
Dispute resolution: mediation and international arbitration - ranked: tier 1

M. Firon & Co Advocates and Notaries

M. Firon & Co Advocates and Notaries’ Niv Sever won an arbitral award of $324m for East Mediterranean Gas following four years of proceedings between the client and Egyptian national gas companies regarding supply issues. ICC member Jacob Enoch represents a broad range of clients in disputes and also sits as an arbitrator.

Leading individuals

Jacob Enoch - M. Firon & Co Advocates and Notaries

[back to top]

Israel: Intellectual property

Filing and prosecution
Intellectual property: filing and prosecution - ranked: tier 2

M. Firon & Co Advocates and Notaries

M. Firon & Co Advocates and Notaries’ IP team is headed by Eran Presenti, who handles patent and trade mark registrations across a wide range of sectors. Key clients include Dell, ExxonMobil, Bosch Group and HTC.

[back to top]


Legal Developments in Israel

Legal Developments and updates from the leading lawyers in each jurisdiction. To contribute, send an email request to