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ADGAR 360 TOWER, 2 HASHLOSHA ST., TEL AVIV 6706054, ISRAEL
Tel:
Work +972 3 754 0000
Fax:
Fax +972 3 754 0011
Email:
Web:
www.firon.co.il
Bucharest, Tel Aviv

Israel

Banking and finance
Banking and finance - ranked: tier 4

M. Firon & Co Advocates and Notaries

At M. Firon & Co Advocates and Notaries, clients can expect to receive a 'personal and clearly devoted service'. The banking and finance group is especially active in real estate and infrastructure development financing, where it acts for borrowers and lenders. Tamar Firon-Smorodinsky heads the projects finance group and recently advised Harel Insurance Company on agreements with The Jewish Agency for the financing of thousands of affordable housing units. Additionally, the team acted for Harel in connection to the refinancing of a solar power plant in Kibbutz Ketura. Further, Mazor Matzkevich and Udi Efron have assisted Israeli banks and insurance companies with regulatory issues involving pre-paid cards and Israel's Anti-Concentration Law.

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Capital markets
Capital markets - ranked: tier 2

M. Firon & Co Advocates and Notaries

M. Firon & Co Advocates and Notaries has 'real expertise in Israeli capital markets'. Leveraging 'great relationships with the relevant regulators' and a 'prompt partner-led service', the team 'acts for many of the markets biggest players'. In particular, the department has niche expertise in acting for mutual funds, investment houses, and other portfolio investors. 'A first-rate professional', Oded Ofek leads the investment and institutional entities side of the practice and represents The Association of Brokers in the Israeli Stock Exchange before the Israeli Securities Authority and the TASE in matters involving securities regulation. The securities department is headed by Udi Efron, who recently advised Direct Finance on several securitisation transactions for the acquisition of a loan portfolio and a private debt offering. Efron has also assisted with large bond issuances for Ashtrom Group, Mega Or, and Zur Shamir. Of particular note, the team advised Adgar Investments and Development on a series of debt and equity offerings, which resulted in the client being included in the TASE's TA-35 Index, a list of the 35 largest companies on the TASE.

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Commercial, corporate and M&A
Commercial, corporate and M&A - ranked: tier 2

M. Firon & Co Advocates and Notaries

M. Firon & Co Advocates and Notaries is hailed as 'an exceptional firm' for a wide range of corporate and commercial matters. The M&A department is led by Jacob Enoch, who is 'a sophisticated operator in the boardroom and courtroom alike'. Of particular note, Enoch acted for Elbit Systems in relation to a tender published by the State of Israel for the $500m acquisition of IMI - Israel Military Industries, which marks a significant privatisation in the Israeli defence industry. Also of note, Enoch and Udi Efron advised a Hong Kong financial group on a complex acquisition transaction in the Israeli insurance industry. Other key figures include Zvi Firon and David Abadi.

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Competition/antitrust
Competition/antitrust - ranked: tier 2

M. Firon & Co Advocates and Notaries

M. Firon & Co Advocates and Notaries has an active merger control practice, and increasingly has been advising on issues associated with the Anti-Concentration Law. This includes advising on matters relating to initiatives to foster competition in various sectors, such as the credit sector, where the team advised MasterCard International on the implementation of a litany of new market regulations. The department is jointly led by Niv Sever and Mazor Matzkevich, the latter of whom achieved notable success in long-running litigation before the IAA regarding a bread industry cartel in Israel; Matzkevich's clients were the only individual defendants not to receive jail sentences. The department also has a busy merger control practice, which supports the firm's extensive M&A work.

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Dispute resolution: class actions
Dispute resolution: class actions - ranked: tier 2

M. Firon & Co Advocates and Notaries

Acting for major retailers and service companies, insurers and other financial services groups, M. Firon & Co Advocates and Notaries provides its clients with a 'holistic and comprehensive service' in relation to, among other things, a variety of class actions involving consumer protection and insurance products. The department is jointly headed by Zvi Firon and Danny Kabir, the latter of whom represents Bezeq in numerous consumer class actions. Ronit Sutton Salkind is involved in consumer class actions for clients including Rami Levy Hashikma Marketing, Rami Levy Communications, Tiv-Taam and Fox. In the insurance space, Kabir is acting for Clal Insurance Company and Ayalon Insurance Company in relation to a NIS1.4bn class action regarding the extension of coverage to certain immediate family members. Further, Firon and Kabir have represented trusts and mutual funds, including U-Bank Trust Company and Ayalim Mutual Funds, in class actions concerning various charging policies and restrictive arrangements.

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Dispute resolution: local litigation and arbitration
Dispute resolution: local litigation and arbitration - ranked: tier 3

M. Firon & Co Advocates and Notaries

M. Firon & Co Advocates and Notaries' clients consider the firm's full-service approach to be 'truly exceptional'. In particular, it is the 'firm of choice' for some of the largest Israeli corporates in 'complex litigation and arbitration'. Of particular note, Zvi Firon and Michael Oiknine successfully represented a defence company in arbitration regarding the validity of certain agreements and obligations under a non-compete agreement. Further, Oiknine is acting for Drachim Construction and Infrastructure in a dispute with Cross Israel Highways concerning significant debts owed as the result of additional works provided on a highway project. Additional contacts include Oren Tenenboim, who represented Tel Aviv University and Ramot (the university's tech transfer arm) in a claim concerning donations received from Bernard L Madoff Investment Securities, and David Hamou, who has extensive experience acting for construction companies in commercial litigation relating to high-value infrastructure and real estate developments.

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Dispute resolution: mediation and international arbitration
Dispute resolution: mediation and international arbitration - ranked: tier 1

M. Firon & Co Advocates and Notaries

M. Firon & Co Advocates and Notaries is considered by some clients to have 'one of the very best arbitration teams in Israel'. Led by 'a brilliant arbitrator' in Jacob Enoch, the department has had notable wins in CRCICA and ICC arbitrations involving disputes in the energy, real estate and defence sectors. Also of note, in 2019 Enoch was appointed as the Israeli member of the International Court of Arbitration at the ICC. Another name to note is Niv Sever, whose client East Mediterranean Gas was recently granted its final award following a long-running international arbitration concerning a natural gas supply contract.

Leading individuals

Jacob Enoch - M. Firon & Co Advocates and Notaries

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Employment
Employment - ranked: tier 1

M. Firon & Co Advocates and Notaries

M. Firon & Co Advocates and Notaries fields a sizeable team of dedicated labour and employment lawyers, who have extensive experience acting for many of Israel's largest employers in relation to civil and criminal employment litigation, regulatory investigations and enforcement proceedings, employee transfers, collective negotiations, and pensions-related issues. The department is led by Tamar Golan, who assisted The National Association for Technological Development with the labour and employment aspects of its establishment, which involved the absorption of hundreds of employees and contractors. Golan also advised The Organisation of Transport Companies in Israel on the assimilation of a collective agreement signed with the Histadrut regarding the Hours of Work and Rest Law. Also recommended is Galit Golan-Rottem, who represents one of Israel's largest private sector employers in various disputes with individual employees, and is also representing the client in a class action regarding a certain award scheme for specialist physicians. In addition, Golan-Rottem is acting for Clalit in relation to a series of claims filed by employees concerning those employees' pension rights. The team also handles a full range of labour and employment matters for clients such as Deloitte Israel, GSK, Migdal Insurance Company, DHL, El Al Israeli Airlines and Dan Hotels.

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Energy and infrastructure
Energy and infrastructure - ranked: tier 2

M. Firon & Co Advocates and Notaries

Leveraging 'deep commercial understanding and great market recognition', M. Firon & Co Advocates and Notaries is regularly engaged by project companies and EPC contractors in mega infrastructure projects. In a standout example, department head Tamar Firon-Smorodinsky is advising the Carmelton Group on all aspects of the financing, planning, operation and maintenance of the Carmel Tunnels project. She also acted for an international EPC contractor, SinoHydro, in relation to tunnelling works at a 340MW pumped storage power plant in Kochav Hayarden. Further, the team is advising Ashtrom Group and Shapir Civil and Marine Engineering on all aspects of the construction of the new NIS4bn port in Haifa. Also recommended is Timor Pesso, who is acting alongside Firon-Smorodinsky to advise Electra Infrastructure on its bid preparation for the construction of the Green Line of the Jerusalem Light Rail. Pesso has also been involved in project finance and development mandates in the renewable energy sector. In addition, the team is involved in large-scale real estate projects, where it acts for lenders and project developers.

Leading individuals

Tamar Firon-Smorodinsky - M. Firon & Co Advocates and Notaries

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Healthcare and life sciences
Healthcare and life sciences - ranked: tier 1

M. Firon & Co Advocates and Notaries

M. Firon & Co Advocates and Notaries is 'a first-rate team' with 'broad legal knowledge and a holistic approach', which enables the group to advise HMOs, pharmaceutical and medical device companies, start-ups and inventors, and medical centres on a wide range of commercial and regulatory matters. A key figure in the team is Baruch Shugol, who acts for a number of well-known multinational pharmaceutical companies, including GSK, and also assists Pharma Israel with ongoing regulatory issues and negotiations with government agencies. Shirley Dahan assists Israeli start-up companies in the biotech and medical device sectors with commercial agreements and investment rounds. Also recommended is Niv Sever, who is engaged by pharmaceutical and mature biotech companies, including Gilead Sciences. Other key clients include Geffen Medical, Clalit Health Services, and The Center for the Blind in Israel.

Leading individuals

Baruch Shugol - M. Firon & Co Advocates and Notaries

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Hi-tech and start-ups
Hi-tech and start-ups - ranked: tier 3

M. Firon & Co Advocates and Notaries

M. Firon & Co Advocates and Notaries has been engaged by Israeli companies as well as a variety of domestic and international investors in investment transactions, M&A deals and commercial agreements in the hi-tech sector. Key figures in the team include Jacob Sarov and Jacob Enoch, the latter of whom has experience in the field of cryptocurrency, where he is advising an Israeli IT company on an proposed joint venture with a prominent blockchain company involving the use of automating and standardising international trade. Also on the company side, Shirley Dahan advises Biop Medical on ongoing investment transactions, and on the investor side the team is acting for Connecticut Innovations in relation to its investment in Dia Imaging Analysis. The team has also handled a multitude of early-stage financing transactions for Israeli start-ups in a range of sectors. Gail Etzion heads the hi-tech practice.

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Insurance
Insurance - ranked: tier 2

M. Firon & Co Advocates and Notaries

The team at M. Firon & Co Advocates and Notaries advises insurance industry associations on regulatory issues affecting the sector, and also assists domestic insurance companies and pension funds with contentious and non-contentious commercial matters. Yossi Halevy heads the insurance practice group, which has longstanding relationships with clients such as Israel Insurance Association and Association of Life Insurance Companies of Israel. Halevy also advises the management company of the compulsory vehicle insurance database on regulatory changes affecting its contractual relationships within the insurance sector.

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Intellectual property: disputes
Intellectual property: disputes - ranked: tier 3

M. Firon & Co Advocates and Notaries

M. Firon & Co Advocates and Notaries has experience in a range of trade mark disputes in court proceedings and before the registrar. Led by Eran Presenti, the team has handled objection proceedings for international and domestic clients including Bosch and Dan Hotels. Presenti is also defending BG Bond in a claim filed by Tambur, a construction products company, alleging the violation of several trade marks. Also of note, the department is experienced working for clients in the performance arts, media and entertainment industries. In one example, Presenti is acting for The Israel Records and Cassettes Federation in relation to a dispute with several local radio stations.

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Intellectual property: filing/prosecution
Intellectual property: filing and prosecution: patents - ranked: tier 3

M. Firon & Co Advocates and Notaries

Intellectual property: filing and prosecution: trade marks and copyrights - ranked: tier 3

M. Firon & Co Advocates and Notaries

When it comes to 'research analyses and investigatory skills', the team at M. Firon & Co Advocates and Notaries 'truly excels'. Indeed, the IP department is 'more than capable' of resolving a full range of trade mark issues. Led by Eran Presenti, the team handles Israeli trade mark registration for a number of major multinationals, including Baidu, Dell, and HTC Corporation. Presenti also handles trade mark and patent protection and management for Immatics Biotechnologies, Millennium Marketing, Bosch Group, and Cardinal Health, as well as many of the firm's domestic corporate clients.

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Investment and venture capital funds
Investment and venture capital funds - ranked: tier 3

M. Firon & Co Advocates and Notaries

M. Firon & Co Advocates and Notaries has gained recognition among Israeli investment houses for its well-rounded high-quality legal advice. Additionally, Oded Ofek was involved in the incorporation of Excellence Mutual Funds and Ayalon Mutual Funds, which invest in non-liquid and private companies in the R&D field in Israel. Ofek is also advising the Israeli Ministry of Finance on various financing issues in relation to the establishment of a fund that will guarantee the VAT reimbursements to home buyers pursuant to the Sale (Apartments) (Assurance of Investors of Purchasers of Apartments) Law. Further, a team including Jacob Sarov acted for Sigma City Management in connection to the formation of a fund designed to finance urban renewal projects, and now assists the fund with its ongoing investment activity. Also recommended is Gail Etzion, who has assisted with the formation of a Cayman venture capital fund, and also advises venture capital investors on a litany of portfolio investments.

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Planning and zoning
Planning and zoning - ranked: tier 2

M. Firon & Co Advocates and Notaries

M. Firon & Co Advocates and Notaries is best known for assisting individuals and corporate landowners with the planning aspects of major commercial and residential development projects. In a standout matter, Barak Keinan is acting for the majority of landowners in the Shlavim Triangle area, which is part of an outline plan to develop residential and commercial space in Tel Aviv. The team also has experience with planning oppositions, where Keinan is representing a client in an objection to a construction plan in relation to the Ayalon Lanes Metropolitan Employment Area Plan. The team has also represented a group of private landowners in objection proceedings concerning a planned residential development on the border of Tel Aviv and Ramat HaSharon. On the respondent side, Keinan is acting for Ashdar in objection proceedings associated with its urban renewal project in Kiryat Ono.

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Real estate and construction
Real estate and construction - ranked: tier 2

M. Firon & Co Advocates and Notaries

M. Firon & Co Advocates and Notaries acts for development companies, property-holding investors, real estate funds and corporate occupiers in large corporate real estate transactions. Among the team's key clients is Ashtrom Group, which department head Tamar Firon-Smorodinsky advised on construction agreements with Acro Real Estate and Canada Israel for the development of a major residential, commercial and business centre in Tel Aviv. Additionally, Timor Pesso advised Ashtrom on the construction agreements for the development of a new residential neighbourhood in Or Yehuda, which will include 1,400 residential units. The team also has particular expertise in cross-border real estate investment transactions, which has seen Itzhak Narkiss advise on multiple rights transactions involving property in Romania. Narkiss also has experience in establishing real estate investment funds. The team has also acted for various government bodies in relation to rental housing tenders and has assisted household-name multinationals with lease transactions in Israel.

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Real estate: urban renewal
Real estate: urban renewal - ranked: tier 1

M. Firon & Co Advocates and Notaries

M. Firon & Co Advocates and Notaries has 'strengths in all the legal practices that make an urban renewal project successful'. Led by Dana Biran, the team is 'one of the most experienced and specialised departments in the urban renewal space'. Biran is acting for Ashdar in relation to over 60 TAMA 38 projects and is also advising the client on 20 evacuate-rebuild projects totalling roughly 10,000 residential units. Among the team's new clients is Adam Shuster, which Biran is advising on the eviction process for an evacuate-rebuild project in Revohot for the development of 2,000 new residential units. Also recommended is Orly Mymon, who is advising Binyanir on an evacuate-rebuild project involving the demolition of 150 residential units and the subsequent construction of approximately 350 units. Other contacts include Barak Keinan and Shay Huberman.

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Restructuring and insolvency
Restructuring and insolvency - ranked: tier 3

M. Firon & Co Advocates and Notaries

M. Firon & Co Advocates and Notaries handles a wide range of insolvency and insolvency-related mandates, from acting in court-appointed roles to advising on purchasers on distressed acquisitions. Ron Bar-Nir is acting as liquidator for multiple companies with assets throughout Europe, and Shay Bar-Nir is representing various groups of bondholders in several separate insolvency actions. Additionally, both Bar-Nirs were appointed to liquidator roles in multiple insolvencies in the real estate and construction industry, and act for a major construction group, as creditor, in relation to insolvency proceedings involving its contractors and lessees. Further, the team acts as receiver for one of Israel's largest bank in relation to the insolvency of a project developer that had a debt with the bank.

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Transport
Transport - ranked: tier 3

M. Firon & Co Advocates and Notaries

M. Firon & Co Advocates and Notaries has traditional strength in the aviation sector, where it provides corporate, regulatory, employment and litigation advice to industry associations, government bodies, aircraft owners, and freight and passenger airlines. The key contact in the team is Ron Genat, who acts for the Israel Air Line Pilots Association in relation to a range of regulatory matters. Gad Elbaz, who formerly headed the aviation practice, left the firm in 2018.

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Legal Developments in Israel

Legal Developments and updates from the leading lawyers in each jurisdiction. To contribute, send an email request to
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