M. Firon & Co Advocates and Notaries > Tel Aviv, Israel > Firm Profile

M. Firon & Co Advocates and Notaries
ADGAR 360 TOWER, 2 HASHLOSHA ST.
TEL AVIV 6706054
Israel

Israel > Employment Tier 1

M. Firon & Co Advocates and Notaries has specialist expertise in employment work for the Israeli government, recently representing the state in a number of contentious matters in this field. The firm also acts for a broad range of private enterprises, with particular experience in advising on employment work specific to the healthcare and pharmaceuticals sectors, including cross-over cases between employment and medical negligence. Other matters covered by the firm include pension and salary disputes, class actions and senior executive terminations. The team is led by healthcare industry collective disputes specialist Tamar Golan. Further key names include the experienced Galit Golan-Rottem, public sector specialist Guy Golan and trade union law expert Or Levy.

Practice head(s):

Tamar Golan

Other key lawyers:

Galit Golan-Rottem; Guy Golan; Or Levy; Dana Cohen; Oshrit Marciano

Testimonials

‘We have been using Firon’s fabulous team, exclusively,  for well over a decade. Excellent.’

‘Tamar Golan, Galit Golan and Guy Golan are all top-class labour law specialists. Very effective.’

‘Providing professional service, high availability to the client, ongoing consultation on issues that arise in the company and quality treatment of legal problems.’

‘Tamar Golan and Oshrit Marciano – high availability and professionalism.’

Key clients

Clalit Health Services Organization

Dan Hotels

The College of Management Academic Studies

EDF

Deloitte Brightman Almagor Zohar & Co., CPA

Sanofi Israel NoShlomo Transporation (2007) Ltd.

EL-SRAD Industries LTD.

Shila Medical Services

Nazareth English Hospital I.M.S.

David Shield Group

Western Digital Israel Ltd.

Playtech Israel Ltd.

Mastercard Inc.

Superbus and Balilius Groups

Dun and Bradstreet (Israel) Ltd.

Tiv and Ta’im 2013 Food Supplier

Swissport Cargo Services

Tapuz Gaz Services

Rav Bariach Industries Ltd.

Idit food Logistics Ltd.

MGS Sport Trading

Machsaney Hashuk

Gefen Medical

Maya Tours

Codere Israel Marketing Support Services Ltd

Water Authority

The Israel Veterinary Inspection Authority

Opticana

Work highlights

  • Representing the State of Israel in a lawsuit filed by senior government attorneys in respect of pension payments.
  • Represented the State of Israel in a lawsuit which was filed by 3 retired senior defence attorneys who were employed by the Public Defender’s Office arguing they are entitled to the same salary and pension terms as those granted to prosecutors.
  • Represented Machsaney Hashuk in the defence against a class action filed by a former employee.

Israel > Capital markets Tier 2

M. Firon & Co Advocates and Notaries‘ expertise in capital markets is demonstrated by the firm’s two sub-departments: the corporate and securities team, and the investment and institutional entities group. These allow the team to provide comprehensive advice on IPOs, securitisation transactions, debenture issuances, and regulatory matters. The practice is jointly led by Oded Ofek, who is highly praised by clients as a ‘leader in the capital market field’, and Udi Efron, who notably focuses on public offerings and capital raisings. Other key contacts include securitisation transaction expert Omer Tikolsky.

Practice head(s):

Udi Efron; Oded Ofek

Other key lawyers:

Testimonials

‘They are very professional and always available to answer our needs.’

‘I am working with Omer Tikolsky and his team – they provide a high level of service.’

‘Oded Ofek is brilliant, creative and a unique expert in his fields of practice, integrating a wide variety of knowledge in different legal fields, and not only in capital markets, offering a mature, integrated and enlightening insight into any legal issue.’

‘The team led by Oded Ofek possesses unique know-how and an absolute commitment to clients. The lawyers have a specialisation in all regulated capital markets and the corresponding ability to innovate and advise clients on unregulated products and their combination with regulated markets. This is why I turn to Oded and his team for legal advice on all capital markets matters in order to obtain absolute certainty in their capital markets legal transactions in Israel.’

‘Oded Ofek is a dedicated, smart lawyer, able to handle pressure. He is a true first-rate professional with impressive capabilities as a lawyer, and I can certainly mark him as a leader in the capital market field, as well as in investment funds, mutual funds, and portfolio management. If I ever need help, advice, or wisdom, I just turn to Oded and recommend to anyone to do so as well.’

‘I work mainly with Oded Ofek, head of the capital markets department. Furthermore, I think he has a special approach that combines a mature appearance, business wisdom, in-depth and extensive legal knowledge in the field, and a comfortable, very involved and assertive temperament and leadership. In my opinion, he is undoubtedly the leading specialist in the field and is highly regarded by all the colleagues and staff of the Israel Security Authority.’

Key clients

Israel Airport Authority

Epsilon Investment House

Direct Finance

MegaOr

Adgar

Ashtrom Group

Ashdar

The Phoenix

Dan Hotels

Hanan Mor Group

The City People

Psagot

Ayalon Mutual Fund

KSM

Dolphin Investments

Alpha Beta Hedge funds management

Work highlights

  • Advised The City People on its debentures IPO.
  • Advised Direct Finance on an investment transaction with Menorah in Direct Finance Mortgages.
  • Advised Epsilon investment house on its sale to Excellence Investment House.

Israel > Commercial, corporate and M&A Tier 2

Praised by one client as ‘the best M&A team in the country’, M. Firon & Co Advocates and Notaries' corporate practice assists both private and public companies from the technology, defence, energy, pharmaceutical, and real estate sectors. Spearheaded by firm head Zvi Firon, the mergers and acquisitions practice is led by ‘phenomenal transactional lawyerJacob Enoch, and includes head of the capital markets, corporations, and securities practice Udi Efron, head of the international corporate practice, as well as the firm's internet, gaming, and e-commerce department Jacob Sarov, and international practice lead Eytan Epstein. Associate Sapir Bialistock Franken is also recommended.

Practice head(s):

Zvi Firon; Jacob Enoch; Eytan Epstein

Other key lawyers:

Testimonials

‘Extremely professional, well-informed on the subject, quick and out-of-the-box in thinking and providing solutions.’

‘Jacob Sarov is an extremely competent, capable, responsive and creative partner. Not only within the firm, but also as a client partner, able to provide cutting-edge, thoughtful and above all practical advice.’

‘An all-star team of professionals. Clearly experts in cross-border M&A, investment and finance.’

‘Jacob Enoch is a phenomenal transactional lawyer with a wealth of skills and experience that is truly out of the ordinary. My only choice.’

‘David Yaacobi is a brilliant young partner. Very capable and dedicated. Jacob Enoch is simply the best lawyer in Israel, at all levels of his varied practice.’

‘The best M&A team in the country.’

‘The most impressive team we met. They are commercial, responsive and good at what they do. They don’t just act as lawyers, they want to offer the client a complete treatment.’

‘We have been using Firon for almost 10 years and are extremely satisfied with their services. Jacob Sarov has steered us in the right direction several times, understanding our business thoroughly, which makes it easy to handle a professional decision. I believe they are unique in that they bring a deep knowledge of the industry, enthusiasm, high availability, speed of execution and a lot of passion, making them a rare mix of qualities to support the firm.’

Key clients

IBM

Shemen

Psagot

Elbit Systems

B.S Katz

Diplomat

Epsilon

Goodpharm

Ashtrom Group

C. Mer

Yanolja

Novolog

Mega Or

MasterCard

Direct Finance

Dan Hotels

Ashdar

DHL

Work highlights

  • Advised Yanolja on the acquisition of Go Global Travel, from Apax Partners, estimated at USD200m.
  • Advised Shemen Industries on the merger with JTLV3 estimated at hundreds of NIS millions.
  • Advised Diplomat on the acquisitions of Neve Pharma, Bigdam, and Dorot, for over NIS150m.

Israel > Competition/antitrust Tier 2

Alongside its expertise in often cross-border antitrust and competition matters, where the team routinely appears before the ICA, the Israeli District Court and the Supreme Court, M. Firon & Co Advocates and Notaries also assists clients with regulatory and compliance issues. Competition and antitrust department head Mazor Matzkevich has recently handled a variety of criminal cartel cases, class actions and notifications by the ICA, and works closely together with international practice head Eytan Epstein. Associate Inbal Rosenblum Brand is also recommended.

Practice head(s):

Mazor Matzkevich; Eytan Epstein

Other key lawyers:

Testimonials

‘One of the largest law firms in Israel with broad specialisations. It has first-class experts in a range of different fields, thus being able to provide a comprehensive response to the diverse legal needs of companies.’

‘Mazor Matzkevich has extensive experience as a lawyer at the Israeli Competition Authority and the US FTC. Her approach is creative and flexible, and her knowledge is always up-to-date. She is very dedicated to the companies she works with and succeeds in promoting corporate programmes.’

‘The team of lawyers assisting me is professional, very service-oriented, helpful and approachable. They proactively update the relevant regulatory changes.’

‘Mazor Matzkevich is a perfect lawyer, with excellent US and Israeli experience. Really phenomenal. Outstanding.’

Key clients

Epsilon

Psagot

MasterCard

Herzelya Medical Center

Amutat Artzi – Independent Physicians’ Union

ERN

Toshiba Corporation

Israir – Terminal 1 aviation

The Histadrut – Israel’s workers Union

the Israeli Federation of independent Record Labels

Maadane Gorme

Ashtrom

Work highlights

  • Represented longstanding client MasterCard regarding various antitrust matters.
  • Represented Toshiba in three class action suits estimated at approx., NIS 1 bn brought against it and other international corporation per EU Commission decision regarding international cartels.
  • Advised ERN regarding various antitrust matters.

Dispute resolution > Dispute resolution: class actions (including derivative actions) Tier 2

Consumer protection cases are a key pillar of M. Firon & Co Advocates and Notaries’ class action practice, where it acts for supermarket chain, Rami Levy Shivuk, and McDonald’s (Aloniel Israel), among other clients. The group also handles a significant volume of work relating to financial services, particularly insurance, and class actions involving cartel allegations. The department is led by ‘skilled litigatorDanny Kabir, who specialises in financial and capital markets cases. Other key contacts include Ronit Sutton Salkind and head of the firm, Zvi Firon.

Practice head(s):

Zvi Firon; Danny Kabir

Other key lawyers:

Ronit Sutton Salkind; Lior Poliakov

Testimonials

‘We collaborate with Danny Kabir on complex class actions. Danny possesses extensive experience and the ability to navigate issues effectively, leading to the resolution of lawsuits and facilitating compromises. Furthermore, he is a skilled litigator who adeptly utilizes all the legal tools at his disposal.’

‘The firm provides me with legal services in the field of class actions. It does a very professional and good job. Lawyers write well, and argue well in court.’

‘In my opinion, the department is particularly excellent because of the very impressive presence of Ronit Sutton Salkind, who leads the team in the fields of consumer, accessibility and the environment for class action defence in an exceptional professional manner.’

‘We work mainly with Ronit Sutton Salkind. She is one of a kind, and in a league of her own. She masters the practice brilliantly, knows the judges and case law, master’s every innovation in the field, has fantastic trial management abilities, and simply achieves the best possible results for her clients.’

‘The team provides professional service, strong availability to the client, ongoing consultation on issues that arise in the company and quality treatment of legal problems.’

‘Ronit Sutton Salkind is smart and thorough — an excellent performer.’

Key clients

AIG

DHL

McDonalds (Alonial Israel)

Carmelton

Rav Bariach

Clalit HMO

Clal Insurance Company

Bezeq

SuperBus

Direct Finance

Dermalosophy

Sacara

The Pool

Rami Levi Shivuk Hashikma

Opticana

Ashdar

Electra Construction

Work highlights

  • Representing Clalit Health services in a class action claim, estimated by the press to be be worth NIS2.6bn, alleging a breach of duty to protect the medical and personal details of its customers.
  • Representing McDonald’s (Aloniel Israel) in defending several motions to approve a class action worth millions of NIS.
  • Advising Tiv Taam and Rami Levy in a case where a precedent ruling required the claimant to deposit NIS100,000 as guarantee for the defendant’s damages before the suit could proceed.

Dispute resolution > Dispute resolution: mediation and international arbitration Tier 2

Housing a team of ‘the best gladiators’, M. Firon & Co Advocates and Notaries ‘blends its experience and strategic shrewdness with a down-to-earth pragmatism and approachability’ when handling multi-jurisdictional arbitrations and mediation proceedings. With expertise in cases under major rules, including ICC and LCIA, the practice counts domestic and international corporations and entrepreneurs among its clients. Jacob Enoch leads the team; his ‘vast experience, both as an advocate and as an arbitrator, is invaluable’ to clients.

Practice head(s):

Jacob Enoch

Other key lawyers:

Rona Zamshteigman

Testimonials

‘Jacob Enoch is the clear market leader in Israel and generally regarded as an expert on an international level.’

‘Responsive, business-oriented and most importantly, the best gladiators one could hope for.’

‘Jacob Enoch, is the one real international arbitration attorney in Israel. His vast experience, both as an advocate and as an arbitrator, is invaluable.’

‘Jacob Enoch is number one in Israel with no comparison.’

‘The strongest team in Israel for any litigation with international aspects as well as for any international arbitration cases. Experience, professionalism, sophistication, finesse, just the right amount of sheer aggressiveness.

‘The team blends its experience and strategic shrewdness with a down-to-earth pragmatism and approachability. They are human and excellent listeners for clients who might struggle to articulate their objectives.’

‘Jacob Enoch is out of this world. He is well-established as the country’s most eminent, international arbitration lawyer.’

Key clients

C. Mer

Rav Bariach

Migdal Insurance Company

Zur Shamir

DHL

Diplomat

Dan Hotels

Work highlights

  • Acted for C. Mer in an Amsterdam ICC arbitration regarding a fibreoptic project in Sint Maarten.

Israel > Energy Tier 2

M. Firon & Co Advocates and Notaries handles a significant volume of work related to energy projects, including tenders, financing and development. The group acts for the full range of market participants, including lenders, sponsors and investors, with growing experience in cross-border mandates. Key contacts include Tamar Firon-Smorodinsky, who heads the real estate, infrastructure and project finance departments and ‘masters the commercial issues as well as the legal issues’; and infrastructure and project finance partner Timor Pesso.

Practice head(s):

Tamar Firon Smorodinsky; Timor Pesso

Other key lawyers:

Tal Magalashvili

Testimonials

‘The team’s meticulous attention to detail, comprehensive understanding of the legal intricacies, and ability to navigate complex regulatory frameworks are instrumental in our business. Its experience is spread over all aspects related to banking and finance, as well as projects, infrastructure and energy.’

‘Tamar Firon Smorodinsky has no fear, has a great mind, she masters the commercial issues as well as the legal issues, and on the whole, she is the best legal advisor. Actually, we don’t make a move without her.’

‘We work mainly with Timor Pesso and Tal Magalshvili. Both are excellent attorneys, highly skilled and expert in the field. In addition, both of them are attentive and caring.’

‘Timor Pesso is experienced, motivated, dedicated and innovative.’

‘Tamar Firon Smorodinsky really understands the Israeli market, and the special needs of a foreign company conducting business in Israel. She is very knowledgeable and experienced in all aspects of the project finance, infrastructure, transportation and energy fields.’

Key clients

Ashtrom Group

EDF EN

Netiv Ha-or

Malam Team

Harel Insurance Company

Mega Or

Big

SuperBus

Sonol

Focal Energy

Noy Fund

Work highlights

  • Representing Harel Insurance company in an NIS1bn financing transaction for energy projects with EDF (Israel).
  • Advising Noy Fund regarding energy operation and energy storage.
  • Representing Ashtrom Energy regarding its energy operations in Israel and abroad.

Israel > Healthcare and life sciences Tier 2

M. Firon & Co Advocates and Notaries' ‘multifaceted, attentive and highly experienced' practice handles a broad array of matters, including licensing agreements and investment rounds, investment transactions, and injunction negotiations. Hailed by clients as ‘the most eminent healthcare lawyer in the country', practice co-head Baruch Shugol is known for his deep expertise in the biotech and pharma industries, regularly advising clients on R&D and antitrust issues. The ‘brilliant, conscientious, and reliable' co-head Sivan Narkiss acts for private hospitals, medical device distributors, and biotech start-ups in a vast range of regulatory mandates involving clinical trials and post marketing studies.

Practice head(s):

Baruch Shugol; Sivan Narkiss

Other key lawyers:

Testimonials

‘The team is multifaceted, attentive and highly experienced.’

‘Jacob Enoch is the reason we are at Firon. More than anything we could have possibly expected. Sivan Narkiss is a young and upcoming partner, and Baruch Shugol is truly a seasoned veteran. Top-notch.’

‘We have been using Firon’s fabulous team, exclusively, for well over a decade. Excellent.’

‘Jacob Enoch is very simply the best attorney in Israel, on every level of his very diverse practice.’

‘Baruch Shugol is the most eminent healthcare lawyer in the country. Possesses truly profound knowledge.’

‘Sivan Narkiss is brilliant, conscientious, and reliable.’

‘The team at M. Firon & Co, has guided us through complex clinical trial agreements, ethical and regulatory issues, and matters related to new clinical trials development and approvals. Their knowledge of pharmaceutical regulations and clinical trial issues have proven invaluable. The team stands out for its ability to structure innovative clinical trial protocols and agreements tailored to our specific research needs.’

‘Sivan Narkiss stands out as the go-to partner for our business in general and for our pharmaceutical and clinical trial needs. With over 10 years of experience advising life sciences companies, her knowledge of regulations and relationships with regulatory agencies are unmatched.’

Key clients

Gilead

Tel Aviv Sourasky Medical Centre

Clalit Health Services

Pharma Israel

Sanofi

EMMS Nazareth Hospital

Hadassah Medical

Herzliya Medical Centre

S.L.H. Medical Services Ltd.

Guangzhou Sino-Israel Bio-industry Venture Capital Investment Fund

DMC

Geffen Medical

Novolog

Labos

Israel > Infrastructure Tier 2

M. Firon & Co Advocates and Notaries impresses sources with its ability to ‘navigate complex legal landscapes with ease’. A strong choice to advise major construction companies on infrastructure projects, including Ashtrom Group, Shikun & Binui and Shapir, the team also acts for lenders, public-sector entities and other key stakeholders. High-profile sector specialist Tamar Firon-Smorodinsky heads the real estate, infrastructure and project finance departments and maintains a diverse projects practice. The group also draws on infrastructure and project finance partners Timor Pesso and Sivan Atias.

Practice head(s):

Tamar Firon-Smorodinsky

Other key lawyers:

Testimonials

‘High-level service, very professional, available and provides all the range of services and legal accompaniment required for a company in general and a government company in particular.’

‘The firm’s team provides professional advice and always goes the extra mile. The politeness and willingness to assist are felt, which turns the experience from working with a consultant to working with a work colleague.’

‘Sivan Atias and Nir Markovitch have been guiding the company for the last few years with dedication, upholding the company’s best interest. Their experience and knowledge, combined with their commitment, have made their services invaluable to the company.’

‘I am more than happy to recommend the M. Firon team. Its meticulous attention to detail, comprehensive understanding of the legal intricacies, and ability to navigate complex regulatory frameworks are instrumental in our business.’

‘I think Tamar Firon-Smorodinsky is the best there is in Israel. I watch her peers in action when we negotiate with other parties, and I must say, she has the best expertise: it’s not only the experience, but also the way she knows how to make the right adjustments, which are sometimes critical in large-scale projects.’

‘The partners we work with ensure that legal issues are identified and addressed in a proactive and strategic manner. Their proactive approach to identifying and mitigating potential legal issues is particularly impressive, and they demonstrate strong ability to navigate complex legal landscapes with ease.’

‘I work very closely with Tamar Firon-Smorodinsky, who is highly skilled and deeply committed to providing us with personalized attention and support. She takes the time to listen to our concerns, understand the goals and objectives, and develops strategies that are fully matched to each project.’

‘I work closely with Tamar Firon-Smorodinsky, who is a very experienced and knowledgeable lawyer. There is no question that she does not know how to answer. She holds deep understanding and experience in all legal aspects, as well as in the business of the industry.’

Key clients

Ashtrom Group

EDF EN (Israel)

CAF

Shapir

Light TLV

CRTG

Phoenix Insurance Company

Skoda

Netiv Ha-or

Malam Team

Harel Insurance Company

The inter-ministerial committee of the Israel Ministry of Finance, the Housing Ministry, the Israel Land Authority and Apartment for Rent – Government Housing Rent Company

Israel Railways Company

Carmelton Group

Meonot Shlomo

Shikun & Binui

Waksman Govrin Geva; D.E.L;

Systra

SuperBus

The Academic College of Tel Aviv Yafo

Work highlights

  • Advising CAF and Sapir on a PFI project for the planning, construction, and maintenance of Tel Aviv’s Purple Line light rail, alongside an approximately NIS4bn financing agreement.
  • Advising Meonot Shlomo (a BOT joint venture between The College and the Afcon Group) on the planning, financing, construction, and operation of the new College of Management’s dormitories.
  • Advising Malam Team as an ICT sub-contractor for the group that secured the ‘Ofek Rachav’ tender, issued by Israel’s Ministry of Defence.

Israel > Insurance Tier 2

M. Firon & Co Advocates and Notaries’ multidisciplinary insurance practice spans a range of regulatory, contentious and transactional matters. Among its recent highlights, the group handled a significant volume of financing deals on behalf of insurance companies. Other areas of activity include class actions, investment transactions and regulatory issues. Yossi Halevy heads the team and acts for the Israel Insurance Association and the Association of Life Insurance companies of Israel. Head of the firm, Zvi Firon, is also noted.

Practice head(s):

Yossi Halevy; Zvi Firon

Key clients

AIG

I.D.I Insurance Company

The Phoenix Insurance Company

Harel Insurance Company

Clal Insurance Company

Migdal Insurance Company

Menora Mivtachim Insurance Company

Hachshara Insurance

Libra Insurance Company

Israel Insurance Association

Association of Life Insurance companies of Israel

The Managing Corporation of Compulsory Vehicle Insurance (Pool)

Work highlights

  • Representing the Israel Insurance Association and the Association of life insurance companies in various matters, including vis-à-vis the regulator and the legislator.
  • Representing Clal Insurance in various class actions estimated at billions of NIS.
  • Representing Harel Insurance in various financing transactions and class actions.

Israel > Planning and zoning Tier 2

M. Firon & Co Advocates and Notaries’ diverse planning and zoning practice is reflected in its broad client roster, which spans government ministries, state-owned enterprises, real estate developers, private landowners and publicly traded companies. With experience across all core real estate segments, the group is primarily recognised for its activity in urban renewal projects as well as in contentious proceedings. Barak Keinan is recommended for his focus on planning, construction and urban renewal work. Kais Nasser and Dana Biran are also key contacts.

Practice head(s):

Itzhak Narkiss; Tamar Firon-Smorodinsky; Barak Keinan; Kais Nasser; Dana Biran

Testimonials

‘The team stands out for its proficiency, adjustment to client needs, professionalism, availability and compliance with schedules.’

‘Kais Nasser is a professional lawyer, who is always available, and provides precise explanations that anyone can understand, even non-lawyers.’

Key clients

Elbit Systems

Ashdar Building Company

Dan Hotels

Ashtrom

Ken Hator Construction and Engineering

Metropolis Urban Development

The Greek Catholic Patriarchate

Arsuf Kedem

Many private owners

Netzer Hazani

Nativ Group

Av Gad

Elad Group

Work highlights

  • Representing Ashdar and Ashdar Boutique in approximately 100 different urban renewal projects, which will include thousands of new residential units.
  • Representing Clalit Health Services in various planning and zoning matters, including in proceedings before the High Court of Justice concerning the proposed route for the M3 metro line.
  • Advising the local council of Iksal regarding a plan to establish an employment and commercial zone in order to encourage women’s employment, among other benefits.

Israel > Real estate and construction Tier 2

M. Firon & Co Advocates and Notaries’ real estate team possesses significant construction expertise, where it enjoys strong links with major developers. Additionally, it handles a steady stream of real estate finance, investment matters, and transactions involving real estate assets. Itzhak Narkiss is widely admired for his full-service coverage of the industry, with recent experience in international work and domestic urban renewal projects. Also recommended is Tamar Firon Smorodinsky, who combines strength in real estate, infrastructure and project finance, as well as Shay HubermanRonen Maor and Dana Biran.

Practice head(s):

Itzhak Narkiss; Tamar Firon-Smorodinsky

Other key lawyers:

Ronen Maor; Shay Huberman; Sivan Atias; Dana Biran; Ilan Kremer; Nir Markovitz; Zohar Ben Israel

Testimonials

‘We value the team for its high-level service. It is very professional, available and provides all the range of services and legal support required for a company in general and a government company in particular.’

‘The team provides professional advice and always goes the extra mile. Its politeness and willingness to assist are felt, which turns the experience from working with a consultant to working with a work colleague. Particularly outstanding are Sivan Atias and Nir Markovitz for their experience and knowledge.’

‘I am more than happy to recommend the team. Its meticulous attention to detail, comprehensive understanding of the legal intricacies, and ability to navigate complex regulatory frameworks are instrumental in our business.’

‘Its experience is spread over all aspects related to construction, banking and finance, as well as projects, infrastructure and energy, which allows it to give us, the clients, a very broad view and support. In addition they have a strong business affiliation, and they can handle tough negotiations.’

‘The partners we work with ensure that legal issues are identified and addressed in a proactive and strategic manner. Their proactive approach to identifying and mitigating potential issues is particularly impressive, and they demonstrate strong ability to navigate complex legal landscapes with ease.’

‘Tamar Firon-Smorodinsky is the only legal advisor I fully trust for significant projects: she is highly skilled and deeply committed to providing personalized attention and support. She takes time to listen to concerns, understand the goals and objectives, and develop strategies that are fully matched to each project.’

‘The team is excellent and has a lot of knowledge in the areas we need. We work with Itzhak Narkiss and Zohar Ben Israel, both of whom have high availability for answering. They have knowledge of conducting negotiations with positive spirit.’

‘The team is always available and lawyers are always at our side working with us. We trust them on their advice, handling negotiations, and litigating when necessary. I personally think that M. Firon are one of the best legal firms in Israel, and definitely the best firm I have worked with.’

Key clients

Ashtrom Group

Ashdar and Ashdar Boutique

Acro Nadlan

Migdal Insurance Company

Adam Shuster

Metropolis

Hanan Mor Group

The Phoenix Insurance Company

Azorim

Aviv

Geshem Lemishtaken

Mizmor LeDavid (David Azoulay civil engineering)

REP

Ishras

Work highlights

  • Advising Ashtrom Group, one of the largest construction companies in Israel, on various transactions.
  • Representing the landowners in Ludwipol compound in a multifaceted transaction worth over NIS200m.
  • Advising Ashdar on various residential and urban renewal projects across Israel, from the initial planning and zoning stages through the financing stage, up to marketing, sales and rights registration.

Israel > Banking and finance Tier 3

A number of prominent banking and financial clients, including lenders and borrowers, routinely turn to M. Firon & Co Advocates and Notaries for its knowledge of regulatory work. On the transactional side, the team focuses on infrastructure and real estate financings, with firm head Tamar Firon-Smorodinsky regularly acting for lenders and project developers on complex infrastructure and real estate projects. The team also includes Ronen Maor, who is a specialist in financing transactions, and Oded Ofek, who is chair of the capital markets and financial services department.

Practice head(s):

Tamar Firon-Smorodinsky; Oded Ofek

Other key lawyers:

Testimonials

‘Oded Ofek is one of a kind. He is very professional, available at all times, and provides excellent solutions to problems and questions regarding general and compliance issues. He is brilliant, and I am happy that he works for us. Oded is the best!’

‘The firm plays a central role in banking and financial industry developments in the area of non-banking financial services, with comprehensive knowledge of industry regulation in Israel and an unmatched advantage over other law firms in Israel in non-banking practice. A large and experienced team representing numerous service providers.’

‘I am more than happy to recommend the Firon team. Their meticulous attention to detail, comprehensive understanding of legal complexities, and ability to navigate complex regulatory frameworks are critical to our business. Their experience extends to all aspects of banking and finance, as well as projects, infrastructure, and energy, which enables them to provide clients with a very broad view and support.’

‘They are true dealmakers. Their knowledge of tangential practices (M&A, commercial law, competition law, etc.) and the large team they can put together is one of their strengths. They are very efficient, sometimes they are even ahead of us.’

‘Please take note of partner Oded Ofek. The leading lawyer in Israel in the credit provision and financial services industry. He is brilliant, hardworking, and highly appreciated and regarded by regulators and all of my colleagues.’

‘Firon is a wonderful team, it works like a Swiss clock and has the same qualities. They are well coordinated, and every member knows his work. They are doing an excellent job in no time.’

‘Tamar Firon-Smorodinsky is very knowledgeable and experienced in all aspects of project finance, infrastructure, transportation and energy fields. I can truly say that Tamar Firon-Smorodinsky is the best lawyer I know.’

Key clients

Direct Finance

Michman Basad

Epsilon investment house

The Association of credit providers in the Federation of Israeli chamber of commerce

MasterCard

Altshuler Horizon

The Phoenix Insurance Company

Harel Insurance Company

Clal Insurance Company

Psagot

Ashtrom

Ashdar

Apartment for rent

Work highlights

  • Advised Light TLV Ltd, Shapir and CAF on the financing stage of the purple line light rail in Tel Aviv.
  • Advised the Phoenix Insurance Company and Clal Insurance Company on financing transactions worth billions of NIS.
  • Represented numerous clients regarding the proceedings and regulations of obtaining the required permits for credit supplier or financial asset services.

Dispute resolution > Dispute resolution: local litigation and arbitration Tier 3

Highlighted by sources as ‘leaders in the field of real estate’, M. Firon & Co Advocates and Notaries’ team handled a string of real estate disputes over the past year on behalf of clients such as Migdal Insurance and Dan Hotels. The group also exhibited adept handling of shareholder, energy and infrastructure litigation, among others. Head of the firm Zvi Firon possesses deep experience in both judicial and arbitral disputes. David Hamou and Ronen Ketzef are also noted.

Practice head(s):

Zvi Firon; David Hamou

Other key lawyers:

Ronen Ketzef; Oren Tenenboim; Nir Perets; Rona Zamshteigman; Danny Freiman; Matan Spektor

Testimonials

‘The partners we work with ensure that legal issues are identified and addressed in a proactive and strategic manner. Their proactive approach to identifying and mitigating potential issues is particularly impressive, and they demonstrate a strong ability to navigate complex legal landscapes with ease.’

‘David Hamou is a very skilled litigator, with deep knowledge of construction litigation which gives him a very broad and deep understanding of our business and the way to tackle the disputes. David has the ability to look into all details, but not to ignore the entire picture.’

‘Ronen Ketzef is a very experienced and talented litigator. He understands the business and the commercial interests, and also masters the legal aspects. He knows how to litigate and I really enjoy watching him in court.’

‘The availability of the staff is exceptionally good. There is an ability to respond in a wide variety of legal fields.’

‘Matan Spektor gives us a personal and professional response 24/7. He delves into each case and works on it at the highest level.’

‘Leaders in the field of real estate, with high standards of professional work, sharing and listening to the client’s needs, thoroughness, discussions, systematic work, and consistency. The staff members control the material in a very deep way.’

‘The lawyers we work with (Zvi Firon, Ronen Ketzef, and Nir Perets) have a good understanding of the field of real estate, have a lot of experience, and demonstrate the ability to make decisions in the client’s favour, even when the client thinks otherwise.’

Key clients

Elbit Systems

Ashtrom Group

Diamond Star Construction and Development

Zur Shamir

Dolphin

C. Mer

Clalit health Services – Rabin Hospital

Dimri

Migdal Insurance Company

Effi Capital

Hashachal

Tamis G.R.A.N

Dan Hotels

Rav Bariach

Tel Aviv University

Veridis Environment

Work highlights

  • Representing Migdal Insurance Company in the defence of an NIS800m claim.
  • Representing Ashtrom in a claim regarding the Eilat Airport.
  • Representing Dolphin in defending against a derivative claim, which was ultimately denied in a precedent-setting ruling.

Israel > Hi-tech and start-ups Tier 3

The multidisciplinary team at M. Firon & Co Advocates and Notariesapproaches complex issues and situations from every possible angle’. Particularly recognised for its M&A expertise, where it can act in tandem with the wider corporate department, it also represents emerging and mature technology companies on investment rounds and general corporate matters. M&A head Jacob Enoch co-steers the department alongside Jacob Sarov, who leads both the international corporate group and the internet, gaming and e-commerce practice. In 2023, Gail Etzion left to join Arnon, Tadmor-Levy.

Practice head(s):

Jacob Enoch; Jacob Sarov

Other key lawyers:

Shirley Dahan; David Yaacobi; Lior Bar Nir

Testimonials

‘The team is really impressive. It approaches complex issues and situations from every possible angle, covering IP, competition, crypto and of course top-shelf transactional work. ’

‘Very proficient in this market and extremely professional. Advice is always provided with speed and with creative solutions to issues.’

‘Jacob Sarov knows his stuff. He is very professional and will provide advice and even take the lead where issues are very complex.’

‘The team possesses very diverse skill sets, is very experienced, and has great depth.’

‘From his experience as a software company executive, Jacob Enoch is better-positioned than any lawyer to handle tech-related matters. One of a kind.’

‘It provides integrated solutions, by which I mean, it delivers solutions across all legal aspects related to the focal point. Tax, regulatory and labour considerations related to your needs. They go further than your expectations in terms of legal solutions.’

‘Lawyers are very business-oriented, have strong international experience and give quick and precise responses.’

‘I recently invested in two start-ups in Israel and used M. Firon to handle the investment round. As usual, it managed to sort all key points in a swift manner while keeping the deal on the table and maintaining a pleasant atmosphere with the invested business. I think its experience and collaboration was fantastic.’

Key clients

Yanolja (Korean unicorn)

IBM

Playtech

Elbit Systems

Aman

Guangzhou Sino-Israel Bio-industry Venture Capital Investment Fund

Vidazoo

Soapy

Novoxel

Opgal

C. Mer

Psagot

Neema Shefa

Work highlights

  • Advised Anolja on the acquisition of Go Global Travel from Apax Partners, estimated at over $200m.
  • Represented a shareholder in betFirst on the €120m acquisition of betFIRST by Bettson.

Intellectual property > Intellectual property: disputes Tier 3

The July 2022 merger with boutique IP firm Avi Moreh Law Firm notably strengthened M. Firon & Co Advocates and Notaries‘ capabilities to advise on a range of IP-related disputes, trademark litigation and copyright protection, with practice head and IP infringement specialist Eran Presenti acting for several leading Israeli media companies. The team also includes Avi Moreh, who frequently handles intellectual property disputes, and associate Tzili Olshan-Shariv, noted for her expertise in patents, trademarks and designs registration.

Practice head(s):

Eran Presenti

Other key lawyers:

Testimonials

‘Excellent team, very professional, diligent, persistent and determined, but with the flexibility to move and change positions to achieve optimal results.’

‘M. Firon & Co Lawyers and Notaries encompasses several areas of legal activity. This strength serves us as clients. We have a single point of reference for all legal matters.’

Key clients

Zira

Xfone

Opticana

B.S Hapisga

Agama

MDT Technologies

Mr. Idan Gil

Epsos

El Srad

Dan Hotels

Work highlights

  • Represented Zira in the local and international arena including in respect of several claims.
  • Represented XPHONE in a win before the registrar, who ordered to delete Orange’s trademark in Israel.
  • Represented B.S Hapisga in a dispute with MGA, an American company, which distributes LOL toys.

Intellectual property > Intellectual property: filing/prosecution

M. Firon & Co Advocates and Notaries‘ team of IP experts is recognised for advising on all IP-related issues, including drafting, filing and prosecuting both patents and trademarks. IP infringement specialist Eran Presenti leads the team, and is known for his longstanding experience in the IP field, most notably in the protection of trademarks, while associate Tzili Olshan-Shariv concentrates her capabilities on the drafting and registration of patents, designs and trademarks.

Practice head(s):

Eran Presenti

Other key lawyers:

Testimonials

‘Great communication with the team. Perfect, responsive and high-quality services.’

Key clients

Aquarius Engines

Al Rowad

PassportCard Labs Ltd

LANG & RAHMANN

Immatics

Ingenias

ARENT FOX

Blockal Ravid

Dan Hotels

Penningtons Manches Cooper

Royal Brand Corporation

Trademark Ventures International

ThermoMind LTD

Cardinal Health

Dell Inc.

KPR U.S. LLC

NSYNC Developments Ltd.

Work highlights

  • Represented Al Rowd, a leading IP law firm from the United Arab Emirates, to assist in the registration of its clients’ trademarks in Israel.
  • Represented Dell in the registration of its trademark portfolio in Israel.
  • Represented Cardinal Health (an international healthcare services company) in its patent portfolio, which includes the registration of dozens of patents in Israel.

Israel > Investment and venture capital funds Tier 3

With a focus on mutual funds, M. Firon & Co Advocates and Notaries‘ investment practice is recognised for representing both domestic and foreign venture capital funds, private investors and high-tech incubators. Online gaming specialist Jacob Sarov jointly leads the practice with Oded Ofek, who is highly praised and engaged by a range of fund managers, financial services providers and hedge funds in their investment operations, notably with regard to regulatory compliance issues.

Practice head(s):

Oded Ofek; Jacob Sarov

Testimonials

‘The firm plays a pivotal role in the developments of the banking and financial industry in the field of non-banking financial services, with a comprehensive knowledge of industry regulation in Israel and an unrivalled advantage over other law firms in Israel in non-banking practice.’

‘Ofek Oded is a brilliant, creative, and unique expert in his fields of practice, integrating a wide variety of knowledge in different legal fields, and not only in capital markets, offering a mature, integrated, and enlightening insight into any legal issues’

‘A very experienced, fully dedicated team, recognised as a leader in non-banking financial services in Israel, with great strength in its knowledge and expertise in every aspect of the law and regulations.’

‘Oded Ofek is a well-trained, very experienced and effective professional.’

‘The team led by Ofek Oded has unique know-how and an absolute commitment to clients. It also shows excellent professionalism and specialisation in all regulated capital markets.’

‘Ofek Oded is the leading capital market lawyer in the regulated and unregulated markets in Israel. I would gladly refer to Oded as the best in his field before any other lawyer at any time, and I do this often with my clients.’

‘Ofek Oded is a specialist in the field of investment funds and banking, financing and lending services. He is wise, service-oriented, and innovative in his solutions and thinking.’

Key clients

Yanolja (Korean unicorn)

Excellence Group

Sigma City – management Ltd.

Peninsula Group Ltd.

Kessem Mutual Funds Ltd.

Ayalon Mutual Funds Ltd.

Yelin Lapidot – Asset Management

Noy Fund

Ubank Trust Company Ltd.

Guangzhou Sino-Israel Bio-industry Venture Capital Investment Fund

Altshuler Shaham

Epsilon

The Association of Mutual Fund Managers in Israel

Work highlights

  • Represented Epsilon investment house in its NIS90m sale to Excellence investment house.
  • Represented Ayalon Mutual Funds in the acquisition of Rothschild Fund.
  • Represented Yanolja (a Korean unicorn) in the acquisition of Go Global Travel, from Apax Partners, estimated by the press at over $200m.

Israel > Restructuring and insolvency Tier 3

Counting domestic and international companies among its key roster of clients, M. Firon & Co Advocates and Notaries has been kept busy assisting with insolvency proceedings, including the management and representation of clients in debt arrangements. Senior managing partner Ron Bar-Nir, who splits his time between Bucharest and Tel Aviv, jointly leads the team alongside Shay Bar-Nir, who specialises in insolvency cases, including liquidation and rehabilitation proceedings. In February 2024, the team was additionally strengthened with Shlomo Nass from Doron, Tikotzky, Kantor, Gutman, Nass, Amit Gross & Co.

Practice head(s):

Ron Bar-Nir; Shay Bar Nir

Other key lawyers:

Testimonials

Shlomo Nass is one of the leading lawyers in the restructuring and insolvency field.

Key clients

Migdal Insurance Company

Ashtrom

Mega Or

Shaked Partners

Mevasert Mall

El Srad

Ashlad

Dilon

Europe towers

Y.B See resources

Michlol

Panorama Center

Work highlights

  • Representing Panorama Center in an application for an order to open insolvency proceedings filed by Shahaf Security in June 2023.
  • Appointed by the Lod District Court and the Tel Aviv District Court as a liquidator/administrator/trustee in numerous cases.
  • Representing Dilon, which acquired the operation of Dune Medical Devices, an Israeli company which was subject to insolvency proceedings.

Israel > Transport Tier 4

M. Firon & Co Advocates and Notaries’s transport work is closely aligned with its infrastructure offering, with the team primarily active in representing construction groups and transport companies in project tenders and development. The group also has significant experience in the aviation and public bus spheres. Real estate, infrastructure and project finance head, Tamar Firon-Smorodinsky, steers the practice.

Practice head(s):

Tamar Firon-Smorodinsky; Ron Genat; Ilan Kremer

Testimonials

‘Its experience is spread over all aspects related to transportation projects, banking and finance, as well as projects, infrastructure and energy, which allows it to provide us with a very broad view and support. In addition, it has a strong business affiliation, and can handle tough negotiations.’

‘We work together on various infrastructure projects and construction projects, including not only the negotiations and the projects themselves but also various financing aspects. The partners we work with ensure that legal issues are identified and addressed in a proactive and strategic manner. ’

‘I work with Tamar Firon-Smorodinsky, who heads the real estate infrastructure and project finance department. She is highly skilled and deeply committed to providing personalized attention and support. She takes time to listen to our concerns, understand the goals and objectives, and develop strategies.’

‘The team has deep knowledge of the company’s contracts and business. We can always expect it to meet our schedule and give us advice or detailed answers whenever we need. The team, especially the partners, know a lot of people in our business environment, so working with them is much easier.’

‘M. Firon is a wonderful team, it works like a Swiss clock and has the same qualities. It is well-coordinated and every member knows their work. It does an excellent job in no time.

‘I am more than happy to talk about Tami Firon. We have worked on various projects in the past and she never fails me. Since I work with several international law firms, I can truly say she is one of the best partners I have met. Always straight to the point, always knows what she is doing.

Key clients

Skoda

CRTG (China Railway Tunnel Group)

Noy Fund

SuperBus

DHL

Carmelton Group

Ashtrom Group

Shapir Civil and Marine

El Al Israel Airlines

Swissport Israel

Israel Railways Company

Israel Air Line Pilots Association

Shlomo Transportation Group

Sky 360

CAF

Light TLV

Work highlights

  • Advising Light TLV, Shapir and CAF on the PFI project for the Purple Line of the light rail in Tel Aviv.
  • Advising SuperBus on various transportation tenders.
  • Advising a company involved in aviation and the development of cloud systems that offer digital solutions in the tourism industry on an agreement with Israir Airlines and Ista Tourism Company.

The firm: For more than 70 years, M. Firon & Co. has stood out as one of Israel’s largest and most prestigious law firms. The firm was one of the first Israeli law firms to offer international services, and is currently operating six branches in Israel and abroad, with a legal team of over 300 professionals.

The firm was founded in 1950, two years after the state of Israel was established, by Adv Jacob Shimshon Shapiro, Israel’s first attorney general (1948-1950) and Minister of Justice in Israel’s 13th, 14th and 15th governments (1966-1973), and Adv Michael Firon.

For over seven decades, the firm has grown and flourished along with the Israeli economy, acquiring expertise and experience in representing diverse clients in all fields of commercial law and litigation.

The firm’s success is based on the traditional values of the legal profession instilled by its founders – uncompromising professionalism, loyalty and discreetness. On this solid foundation, a modern, energetic and innovative law firm has been built, offering its clients comprehensive legal services, while demonstrating creativity, strategic involvement in the client’s decision-making process, extraordinary proficiency in the international business arena and a total commitment to the clients’ needs.

This unique combination of tradition and innovation enables the firm to foster decades-long relationships with some of its most prominent clients, as well as to rapidly acquire a thorough understanding of the legal and business needs of new clients.

The firm’s clients include some of the most active and well-known business people and companies in Israel and abroad, including governmental ministries, agencies and companies, industrial companies, multinational companies, and leading publicly traded and privately held companies. The firm’s clients operate in every sector of industry and commerce, including technology and hi-tech, insurance, infrastructures and projects, defence, real estate, tourism, banking and finance, distribution and franchising, venture capital and private equity, energy, pharmaceuticals and healthcare, telecoms and media, and more.

The firm’s impressive capabilities have been vastly acknowledged by Israeli and international ranking guides, who bestow high rankings upon the firm’s departments and partners year after year.

M. Firon & Co. has been chosen as the sole representative in Israel and Romania of Interlaw – a prestigious network that incorporates dozens of top law firms worldwide.

The firm’s commitment to its unique values is manifested in the exclusive selection of its legal professionals, acknowledging that a law firm’s most precious asset is the excellence of its team. Thus, many of the firm’s partners have worked at the firm for years, some spending their entire careers at the firm, having started as interns. In addition, the firm’s attorneys have advanced degrees and certifications in law and other fields, such as accounting, business administration, economics, philosophy and the social sciences from top universities in Israel and abroad. Many attorneys have also worked in the US and Europe, and some have business and managerial experience in non-legal disciplines, such as finance, insurance, pharmaceuticals and technology. This unique mix of values, skills and experience ensures that M. Firon & Co. will continue to thrive and provide its clients with unparalleled service – service built on tradition and driven by innovation.

Areas of practice: Dispute resolution; international arbitration; commercial; corporate and M&A; real estate and construction; projects and energy; intellectual property; telecoms and media; competition; capital markets; hi-tech, start-ups and venture capital; blockchain, smart contracts and ICOs, banking and finance; constitutional and administrative; insurance; labor; restructuring and insolvency;  class actions.

Department Name Email Telephone
Dispute resolution Zvi Firon
Dispute resolution David Hamou
International Arbitration Jacob Enoch
Commercial Jacob Enoch
Corporate and M&A Jacob Enoch
Real estate and construction Itzhak Narkiss
Real estate and construction Tamar Firon-Smorodinsky
Projects and energy Tamar Firon-Smorodinsky
Intellectual property Eran Presenti
Telecoms and media Jacob Enoch
Telecoms and media Eitan Tzafrir
Competition Mazor Matzkevich
Capital markets Udi Efron
Capital markets Oded Ofek
Hi-tech, start-ups and venture capital Jacob Sarov
Blockchain, smart contracts and ICOs Jacob Enoch
Blockchain, smart contracts and ICOs Oded Ofek
Blockchain, smart contracts and ICOs Jacob Sarov
Banking and finance Jacob Enoch
Banking and finance Tamar Firon-Smorodinsky
Constitutional and administrative Renato Jarach
Insurance Joseph Halevi
Labour Tamar Golan
Restructuring and insolvency Ron Bar Nir
Class actions Danny Kabir
Competition Eytan Epstein
Restructuring and insolvency Shay Bar Nir
Pharmaceutical, Biotech and Healthcare Baruch Shogul
Photo Name Position Profile
Sivan Atias photo Advocate Sivan Atias Sivan Atias is a partner in the firm’s real estate and infrastructure department. …
Amichai Azulai photo Advocate Amichai Azulai Amichai Azulai is a partner at M. Firon & Co., handling the…
Ron Bar-Nir photo Advocate Ron Bar-Nir Ron Bar-Nir is a partner at M. Firon & Co., managing its…
Shay Bar-Nir photo Advocate Shay Bar-Nir Shay Bar-Nir is a partner at M. Firon & Co., focusing on…
Itai Basis photo Advocate Itai Basis Adv. Itai Bassis is a partner and head of the Municipal Taxation…
Avia Ben-Ari photo Advocate Avia Ben-Ari Avia Ben Ari is a partner at M. Firon & Co., responsible…
Varda Berman-Lavon photo Advocate Varda Berman-Lavon Varda Lavon-Berman is a partner at in the firm’s real estate department.…
Dana Biran photo Advocate Dana Biran Dana Biran is a partner at M. Firon & Co., focusing on…
Kiyan Blal photo Advocate Kiyan Blal Kiyan Blal is a partner at M. Firon & Co., focusing on…
Itzchak (Itzik) Blau photo Advocate Itzchak (Itzik) Blau tzchak (Itzik) Blau, who has been specializing for nearly 30 years in…
Moshe Brenner photo Advocate Moshe Brenner Moshe Brenner is a partner at M. Firon & Co., focusing on…
Hedva Cohen Haramaty photo Advocate Hedva Cohen Haramaty Hedva Cohen-Haramaty is a partner at M. Firon & Co., focusing on…
Lihi Cohen- Dembinsky photo Advocate Lihi Cohen- Dembinsky Lihi Cohen-Dembinski is a partner in M. Firon & Co., specializing in…
Shirley Dahan photo Advocate Shirley Dahan Shirley Dahan is a partner at M. Firon & Co., with extensive…
Udi Efron photo Advocate Udi Efron Udi Efron is a partner at M. Firon & Co., heading the…
Jacob Enoch photo Advocate Jacob Enoch Jacob Enoch is a partner at M. Firon & Co., heading the…
Eytan Epstein photo Advocate Eytan Epstein Eytan Epstein is one of the senior partners at M. Firon &…
Ran Firon photo Advocate Ran Firon Ran Firon is a partner at M. Firon & Co., focusing on…
Zvi Firon photo Advocate Zvi Firon Adv. Zvi Firon, one of Israel’s finest and most eminent attorneys, is…
Eldad Firon photo Advocate Eldad Firon Eldad Firon is a partner at M. Firon & Co. focusing on…
Dana Firon Gross photo Advocate Dana Firon Gross Ms. Dana Firon Gross is a partner at M. Firon & Co.,…
Tamar Firon-Smorodinsky photo Advocate Tamar Firon-Smorodinsky Tamar Firon-Smorodinsky is one of the senior partners at M. Firon &…
Ron Genat photo Advocate Ron Genat Ron Genat is a partner at M. Firon & Co., focusing on…
Guy Golan photo Advocate Guy Golan Guy is a partner in the labor law department of M. Firon…
Tamar Golan photo Advocate Tamar Golan Adv. Golan is a partner in Firon and heads its labor law…
Galit Golan - Rotem photo Advocate Galit Golan - Rotem Adv. Galit Golan-Rottem is a partner in the labor law department of…
Yossi Halevy photo Advocate Yossi Halevy Yossi Halevy is a partner at M. Firon & Co., leading the…
David Hamou photo Advocate David Hamou David Hamou is a partner at M. Firon & Co., heading the…
Hedva Hess-Kibash photo Advocate Hedva Hess-Kibash Hedva is a partner at M. Firon & Co., focusing on litigation.…
Shay Huberman photo Advocate Shay Huberman Shay Huberman is a partner at M. Firon & Co., focusing on…
Ohad Jarach photo Advocate Ohad Jarach Ohad Jarach is a partner at M. Firon & Co., focusing on…
Renato Jarach photo Advocate Renato Jarach Renato Jarach is a partner at M. Firon & Co., heading the…
Danny Kabir photo Advocate Danny Kabir Danny Kabir is a partner at M. Firon & Co., leading the…
Yariv Kesner photo Advocate Yariv Kesner Adv. Yariv Kesner is a partner at Firon and head of the…
Ronen Ketzef photo Advocate Ronen Ketzef Ronen Ketzef is a partner at M. Firon & Co., focusing on…
Barak Keynan photo Advocate Barak Keynan Barak Keynan is a partner at M. Firon & Co. and heads…
Ravit Koren photo Advocate Ravit Koren Ravit Koren is a partner in the firm’s Commercial Litigation Department. Ravit…
Ilan Kremer photo Advocate Ilan Kremer Ilan Kremer is a partner in the firm’s real estate department. Ilan…
Gafnit Lagziel Shababo photo Advocate Gafnit Lagziel Shababo Adv. Gafnit Lagziel Shababo is a partner in M. Firon & Co. Gafnit…
Or Levi photo Advocate Or Levi Or Levy is a partner in the firm’s labor law department. Or…
Shiri Lind photo Advocate Shiri Lind Shiri Lind is a partner at M. Firon & Co., focusing on…
Ronen Maor photo Advocate Ronen Maor Ronen Maor is a partner at M. Firon & Co., focusing on…
Mazor Matzkevich photo Advocate Mazor Matzkevich Mazor Matzkevich is a partner at M. Firon & Co., heading the…
Raphael Melman photo Advocate Raphael Melman Raphael Melman is a partner at M. Firon & Co., heading the…
Sasi Menahem photo Advocate Sasi Menahem Sasi Menahem is a partner at M. Firon & Co., focusing on…
Dora Mer photo Advocate Dora Mer Dora Mer is a partner at M. Firon & Co., focusing on…
Avi Moreh photo Advocate Avi Moreh Avi Moreh is a partner in the firm’s Commercial Law Department. Avi…
Sarit Moussayoff photo Advocate Sarit Moussayoff Sarit has an expertise in the practice of mergers and acquisitions, and…
Gili Naor Elias photo Advocate Gili Naor Elias Gili Naor Elias is a partner at M. Firon & Co. focusing…
Itzhak Narkiss photo Advocate Itzhak Narkiss Itzhak Narkiss is the managing partner at M. Firon & Co., leading…
Sivan Narkiss Kremer photo Advocate Sivan Narkiss Kremer Sivan Narkiss Kremer is a partner in the firm’s corporate and commercial…
Yael Natan-Tishby photo Advocate Yael Natan-Tishby Yael Natan-Tishbi is a partner at M. Firon & Co., focusing on…
Oded Ofek photo Advocate Oded Ofek Oded Ofek is a partner at M. Firon & Co., heading the…
Ami Osnat photo Advocate Ami Osnat Ami Osnat is a partner in the firm’s litigation department, as well…
Timor Pesso photo Advocate Timor Pesso Timor Pesso is a partner in the firm’s infrastructure and project finance…
Lior Poliakov photo Advocate Lior Poliakov Adv. Lior Poliakov joined the firm of M. Firon & Co. as…
Eran Presenti photo Advocate Eran Presenti Eran Presenti is a partner at M. Firon & Co., heading the…
Sarah Presenti photo Adv Dr Sarah Presenti Sarah Presenti specializes in Intellectual property, trademark and design patents, counseling in…
Efrat Rand photo Advocate Efrat Rand Efrat Rand is a partner at M. Firon & Co. focusing on…
Gili Riesel photo Advocate Gili Riesel Gili Riesel is a partner at M. Firon & Co., focusing on…
Hila Rosen-Glickstein photo Advocate Hila Rosen-Glickstein Hila Rosen-Glickstein is a partner at M. Firon & Co. Hila was…
Jacob Sarov photo Advocate Jacob Sarov Jacob (Koby) Sarov is a partner at M. Firon & Co., focusing…
Baruch Shugol photo Advocate Baruch Shugol Baruch Shugol is a partner at M. Firon & Co. Baruch is…
Asher Sofan photo Advocate Asher Sofan Asher is a partner in the firm’s capital market department. Prior To…
Ronit Sutton Salkind photo Advocate Ronit Sutton Salkind Ronit Sutton Salkind is a partner at M. Firon & Co., focusing…
Oren Tenenboim photo Advocate Oren Tenenboim Oren Tenenboim is a partner in the firm’s litigation department. Oren specializes…
Omer Tikolsky photo Advocate Omer Tikolsky Omer Tikolsky is an partner in the firm’s capital markets: corporate and securities department.…
Eitan Tzafrir photo Advocate Eitan Tzafrir Eitan Tzafrir is a partner at M. Firon & Co., focusing on…
Tammy Wagner photo Advocate Tammy Wagner Tammy Wagner is a partner in the firm’s capital markets – corporate and…
Rona Zamshteigman photo Advocate Rona Zamshteigman Rona Zamshteigman is a partner in the firm’s commercial litigation department. Rona…
Naama Zer-Kavod photo Advocate Naama Zer-Kavod Adv. Zer-Kavod  is a partner in the Firm’s Administrative Law department. Naama has…
Number of professionals : Over 300
Arabic
Bulgarian
Dutch
English
French
Georgian
Hebrew
Italian
Romanian
Russian
Interlaw (the only Israeli representative)
Contact : Jacob Enoch (Jacob_e@firon.co.il)
Other offices : Beer Sheva
Other offices : Belgrade
Other offices : Bucharest
Other offices : Haifa
Other offices : Nof Hagalil
Other offices : Sofia
Other offices : Athens

CLIENT: Adv. Nimrod Bashan

Counsel

Global M&A Legal Integration Coordinator

Europe IOT Systems Hardware Legal Lead

Head of IBM Israel Legal Department

COMPANY/FIRM: IBM

TESTIMONIAL: We have been using Firon for years and are extremely pleased. As one of Israel’s leading law firms Firon is able to maintain an exceptional level of professionalism, year after year, every time.

Firon’s team is creative, dedicated and especially well versed in all legal aspects related to the services provided to us.

Our experience certainly supports the conclusion that Firon would be an excellent local legal partner for any multinational organization operating in the State of Israel.


CLIENT: Mr. Christoph Baert

Senior Managing Counsel

Regulatory Affairs, Europe

COMPANY/FIRM: Mastercard Europe

TESTIMONIAL: We, at MasterCard, provide this reference to Firon wholeheartedly.

As a global corporation it is of the utmost importance for us to identify the right legal partners to support our operations in each jurisdiction. The Epstein firm that had merged with Firon have been our legal partner in Israel for almost 20 years. The firm’s acquaintance with and deep understanding of the industry, combined with first class regulatory, corporate and commercial support, provides us with much needed comfort when we conduct our business in Israel.

We could not be happier with our experience with Firon – from the firm’s responsiveness, uncompromising professionalism, cost-effective approach and understanding the legal needs of a multinational corporation – Firon is indeed remarkable.


CLIENT: Mr. Michael Federmann

Chairman of the Board

COMPANY/FIRM: Elbit Systems

Dan Hotels

TESTIMONIAL: Firon is, without a doubt, our preferred law firm, as it has been for 70 years.

We rely on Firon’s insightful advice on numerous legal and business issues across various companies, industry sectors and jurisdictions.

Litigation, international arbitration, M&A, capital markets, competition, commercial agreements, TMT, real estate, zoning and planning and more – Firon has exceptional talent and depth in every department.

We find that the firm’s ability to grasp all the nuances of an issue, legal, strategic and business alike, is truly exceptional.

We are therefore happy to provide this reference and to communicate our full satisfaction with respect to Firon.


CLIENT: Ms. Efrat Nadel

VP Legal

COMPANY/FIRM: Playtech

TESTIMONIAL: We have been using Firon for years and are extremely pleased. As one of Israel’s leading law firms Firon is able to maintain an exceptional level of professionalism, year after year, every time.

Firon’s team is creative, dedicated and especially well versed in all aspects of cross border transactions and international commercial agreements.

The size of the firm and the full coverage of legal disciplines truly justifies its characterization as a full service law firm. Our experience certainly supports the conclusion that Firon would be an excellent local legal partner for any multinational organization operating in the State of Israel.


CLIENT: Mr. Noam Weiman

President & CEO

COMPANY/FIRM: Diplomat Group

TESTIMONIAL: Firon has been our law firm of choice, in Israel and worldwide, for decades. Representing Procter & Gamble in Israel and later in Georgia, Cyprus, South Africa and New Zealand, Diplomat has become a truly international company and Firon’s local and international competence and experience has been an important part of our success.

Firon has the fire power and the depth to handle any legal matter at absolutely the best professional level available in the Israeli market. For us Firon is, and has always been, the embodiment of a one stop shop, top class, law firm.


CLIENT: Mr. Gil Gueron

Managing Director

COMPANY/FIRM: Ashtrom Group

TESTIMONIAL: For many decades Firon has been our group’s leading law firm.

We have instructed the firm on infrastructure and real estate projects worth billions of Dollars. The firm has handled all our capital markets transactions (including our IPO, tender offers, bond offerings and more). We employed Firon’s services for the handling of major projects abroad and used their team to litigate high profile cases.

The legal services rendered to us exemplify Firon’s status as one of Israel’s most highly regarded one stop shop law firms. In all such matters and many others, Firon adhered to the highest professional standards.