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Hammarskiöld & Co advisor to Philip Morris in connection with establishment of Joint Venture Compan

May 2009

Swedish Match and Philip Morris International have established a joint venture company to commercialize Swedish snus and other smokefree tobacco products worldwide, outside of Scandinavia and the USA.

According to the agreement each company will own 50% of the shares. Both companies will license their respective trademarks and intellectual property to the joint venture company which will be based in Stockholm, Sweden.

Hammarskiöld & Co assisted Philip Morris in connection with the establishment. Hammarskiöld & Co's corporate team consisted of Peder Hammarskiöld (Senior Partner), Malin Sandquist (Partner) and Jonas Forsén (Associate). Joakim Sundbom (Partner) and Rickard Haglund (Associate) advised on the competition aspects of the transaction.

For more information please visit http://www.hammarskiold.se/

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