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Ramat Gan, Tel Aviv

Adv Eldar Ben-Ruby

Work +972 3 610 3615
Meitar Liquornik Geva Leshem Tal Law Offices

Work Department

Private Equity, Venture Capital, Taxation


Eldar Ben-Ruby is a partner in the firm's Taxation Group and specializes in international taxation issues and formation of investment funds.


Over the last 20 years, Eldar was involved in most of Israel's major corporate transactions, and he has a great deal of experience in tax planning and structuring for inbound M&A transactions as well as structuring of outbound transactions for Israeli clients. Eldar has designed tax structures for international investors in Israeli projects and JVs, usually acting in tandem with their local tax counsel and accountants.


Hebrew and English


Eldar is an active member of the IBA Tax Committee and was a member of the IACPA International Taxation Committee and of the Israel Tax Authorities Special Task Force for analyzing tax implications of IFRS accounting.


New York University, USA, Law - Taxation (LL.M); Tel Aviv University, Israel, Commercial Law (LL.M); Tel Aviv University, Israel (LL.B); Tel Aviv University, Israel, Economics and Accounting (B.A


Investment and venture capital funds

Within: Investment and venture capital funds

In the venture capital space, Meitar Liquornik Geva Leshem Tal Law Offices is among the market's most visible firms. In addition to having an active formation practice, the firm's corporate and securities team acts for a huge variety of venture capital investors in a litany of investment and M&A activity. Key figures in the team include tax specialist Adv Eldar Ben-Ruby and Adv Hodiya Schnider, who advises Israel's largest venture capital group, Pitango, on an array of investment and formation matters, including the formation of TDJ-Pitango, a fund formed in cooperation with the Polish government. Additionally, Schnider is advising clients such as E-Toro, iAngels and Scale-Up on the structuring of funds and platforms dedicated to blockchain assets. The team also has experience with private equity funds, hedge funds and real estate funds. Private equity clients include Vector Capital and Viola Private Equity.

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Within: Leading individuals

Eldar Ben-Ruby - Meitar Liquornik Geva Leshem Tal Law Offices

Within: Tax

The tax lawyers at Meitar Liquornik Geva Leshem Tal Law Offices have 'strong technical tax skills', but perhaps more importantly 'the team also has an excellent of understanding of how the ITA will view a particular issue, which allows for practical solutions to complex problems'. As a complement to the firm's top-tier M&A practice, the tax team has 'a deep familiarity with foreign as well as domestic tax laws' and is thus adept at handling complex cross-border tax structures. In addition to the corporate transactional work, Shaul Grossman and Eldar Ben-Ruby provide comprehensive tax advice to high-net-worth individuals, trusts and estates, including disclosure advice in Israel and the US. Further, the team has experience with the tax aspects of fund formation, spanning venture capital, private equity, hedge and real estate funds. In the contentious space, Ben-Ruby represented a foreign-listed corporate in precedential negotiations with the ITA concerning certain regulations governing foreign corporations. Keren Shitrit and Meir Akunis are also recommended.

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Legal Developments by:
Meitar Liquornik Geva Leshem Tal Law Offices

  • Changes in California’s Privacy Law Have Worldwide Impact

    If you are the operator of a commercial internet website, an online service or a mobile application (app) ("Operator") and you collect personally identifiable information (PII)  1 about consumer residing in California, you need to update your privacy policy following the enactment of a new California law in order to avoid potentially significant penalties.
    - Meitar Liquornik Geva Leshem Tal Law Offices

Legal Developments in Israel

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    Accredited investor funding platforms for innovative tech scale-ups offer more choice and without having to commit a large chunk of capital upfront, the risk is diluted.
  • Perhaps the QuadragaCX Story Will Have a Happy Ending

    While there are the aficionados who will say that cryptocurrencies will free us of the chains of the global financial institutions, on the occasions when the world of cryptocurrencies intersects with the world in which most of us live, the news is generally bleak. While you may not know one side of a Bitcoin from the other, you probably know that its value has crashed over the last 13 months, you may even have heard about some of some of the larger cryptohacks (that is computer heists through which digital currencies belonging to investors are stolen from crypto trading exchanges). And over the last week or so, you may have read on mainstream news sites about the death of Gerald Cotton the CEO of Canada’s largest cryptoexchange QuadragaCX. The death of the CEO of a company that few had previously heard of, was news of course, because in his passing he had taken the passwords to the accounts of his customers with him. The result of this being that about $140 million of their money was stuck somewhere between this world and the celestial ether in which Mr. Cotton now resides. Of course, it wasn’t quite told like that. We were fed terms such as “private keys,” lack of “multi-signature protection,” “cold storage wallets” and more readily understandable – “cryptofraud”. Again!
  • Israel Chapter in The Virtual Currency Regulation Review

    Earlier this year, the Israel Tax Authority (ITA) issued two circulars, one on the taxation of digital tokens and the second addressing the taxation of utility tokens in initial coin offerings (ICOs). Additionally, in March, the Israel Securities Authority (ISA) released a detailed interim report by the Committee for the Regulation of Public Offerings of Decentralized Cryptocurrency Coins (Report) (with a follow-up report due to come out around October 2018). Moreover, it is expected that before the end of 2018, legislation will come into force that for the first time will see Israeli primary legislation define virtual currencies as financial assets and mandate licensing for related services, as is later discussed in detail.
  • Spring is coming for real estate registration in Israel

    Israel may be the “Start-up Nation” and a world-renowned center of technological innovation, yet for many years the procedures and conduct of the Israeli Land Registry have been trapped in the past.

    Israeli hi-tech and its sources of funding have grown and diversified tremendously since the bubble burst in 2001 and over the last decade since the height of the financial crisis in 2007-2008.

    Nondiscrimination has been the neglected stepchild of the FRAND commitment. Patent owners participating in standards organizations typically commit to license their technology on “fair, reasonable, and nondiscriminatory (“FRAND”) terms.”
  • Crash Course on Non-Disclosure Agreements

    Non-disclosure agreements are a crucial, but often overlooked, tool in allowing startup companies to grow, build strategic partnerships and explore new business relationships necessary to develop their product or bring it to market. These agreements are often short (sometimes only a page or two) and lead many founders to forego legal advice to get past this "formality" and begin working with the other party to the NDA. Yet, NDAs are important agreements with potentially far-reaching implications for the protection of a company's confidential information and intellectual property, and mishandling of NDAs can come back to haunt a startup years later.
  • Advocates Eli Greenbaum and Ezra Gross of Yigal Arnon & Co. in The Lawyer Special Report editorial

    An interview-style piece in The Lawyer, Law in Israel: moving beyond tech, quoting Eli Greenbaum and Ezra Gross:
  • Publication of Adv. Adrian Daniel's Commentary in Private Banker International on GDPR & Blockchain

    Publication of Adv. Adrian Daniel's Commentary in Private Banker International on GDPR & Blockchain.
  • Article in MEA Markets on GDPR & Israeli Law

    GDPR & ISRAELI PRIVACY LAW - KEY DIFFERENCES Yoheved Novogroder-Shoshan & Miriam Friedmann of Yigal Arnon & Co. outline the key differences between GDPR & Israeli Privacy Law.  mea_markets_-_gdpr__israeli_law_-_key_differences_14.05.2018