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bpv Hügel

Work +43 1 260 50 00
Fax +43 1 26 05 01 33
Brussels, Mödling, Vienna
bpv Hügel, MMag Dr Astrid Ablasser-Neuhuber, Vienna, AUSTRIA

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MMag Dr Astrid Ablasser-Neuhuber

Work +43 1 260 50 205
bpv Hügel

Work Department

Head of competition law department


Head of competition law department; national and European antitrust and merger control law, representing national and international clients in antitrust and merger cases before the Austrian and European competition authorities as well as in proceedings before the European Courts


1995 European Commission (Directorate General for Competition, stage in the Merger Task Force) 1998 court practice at the Cartel Court (Legal Assistant to the President) 1998 internship with Linklaters & Alliance (London) 1998–2002 associate with Haarmann Hemmelrath Hügel (Vienna) since 2002 associated partner with bpv Hügel since 2004 partner, head of competition law department


German, English, French, Italian, Spanish


Board member of the Austrian Federation for the Protection of Intellectual Property (ÖV), Vice-President of the Competition Law Commission of the UIA, member of Studienvereinigung Kartellrecht (for 6 years on the Board), member of the International Bar Association, the Vienna Bar Association and the International League of Competition Law (LIDC)


University of Salzburg (1993 Mag. iur., 1997 Dr. iur.), University of Salzburg: Master in Journalism and French (1997 Mag. phil.)


EU and competition

Within: Leading individuals

Astrid Ablasser-Neuhuber - bpv Hügel

Within: EU and competition

bpv Hügel specialises in merger control, antitrust and international cartel defence work. Practice head Astrid Ablasser-Neuhuber advised a real estate company on complex capital markets, merger control and antitrust issues stemming from a takeover involving the two other leading Austrian real estate companies, and represented the Austrian Association for the Wood Industry in a third-party intervention in the largest Austrian merger of office furniture companies. Ablasser-Neuhuber and Gerhard Fussenegger, the co-managing partner of the firm's Brussels office, are also advising Axel Springer on all its competition and merger control proceedings in Austria. Antitrust litigation expert Florian Neumayr and Christian Schneider, who specialises in EU law, are also key members of the team. The practice's blue-chip client base also includes A1 Telekom Austria, Raiffeisen Ware Austria and Verbund.

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IHL Briefings

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Austria: Merger Control (3rd edition)

This country-specific Q&A provides an overview to merger control laws and regulations that may occur in Austria . It will cover jurisdictional thresholds, the substantive test, process, remedies, penalties, appeals as well as the author's view on planned future reforms of the merger control regime. This Q&A is part of the global guide to Merger Control. [Continue Reading]

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Legal Developments in Austria

Legal Developments and updates from the leading lawyers in each jurisdiction. To contribute, send an email request to

    Good things come to those who wait? Finally, the main implementing regulation for the Austrian Law on Network and Information System Security ( Netz- und Informationssystemsicherheitsgesetz , " NISG ") was published last week. It serves primarily to define which companies are actually affected by the NISG. Now it is getting serious for the operators of " essential services ". What does that mean?
    - Dorda

    Black Friday is unquestionable one of the most profitable and busiest days of the year for retail, particularly online. Worldwide almost all online store do offer sales or special promotions on Black Friday or Cyber Monday. Already after this practice has established online, a trademark for " BLACK FRIDAY " was registered in Germany back in 2013. In 2016 a Chinese company acquired the trademark and then filed in 2017 for its extension to Austria. Based on the registered trademark, it granted exclusive rights to an Austrian company, which licensed usage rights to various partner stores against remuneration. Further, an exclusive " Black Friday-Cooperation Program " was established. Non-partners who used the event name or trademark were prosecuted and requested to either pay a license fee or refrain from running Black Friday promotions. Some followed the request and entered into license agreements. Some, however, did challenge the validity of the trademark. Finally, respective proceedings to check the actual protection of the trademark were initiated. Austrian courts now held that the trademark " BLACK FRIDAY " is not protected in Austria .
    - Dorda

    On 5th December 2018, the Austrian data protection authority ( Datenschutzbehörde , "DSB") issued a decision (DSB-D123.270/0009-DSB/2018) on data subject's right to data deletion according to Art 17 GDPR. In a nutshell, the DSB accepted consistent anonymisation as a valid alternative to physical and technical deletion. Beside the clear statement that anonymous data is not subject to the GDPR, the DSB provided detailed information on (technical) requirements of anonymisation methods:
    - Dorda
  • Consent or pay – a valid scheme under the GDPR?

    Media companies throughout Europe struggle with a difficult economic environment: Shrinking sales figures for print products, the digitalisation and consumer demand force publishers to offer their content also on the internet. However, generating money for online publications is not quite easy as – at least in Austria – online subscription against renumeration has not been well accepted by customers. This partially has its root in the lack of suitable micropayment means in the past and users thus getting acquainted to online information being offered for free. Thus, publishers have instead focused on financing their platforms by online marketing activities such as placement of banners. Nowadays such digital advertisement is usually targeted to the specific user. For this purpose, cookies are stored on the user's computer upon his first visit of the website, which then collect data about his location, technical equipment used and online behaviour. This finally allows to display specific, user targeted advertisements. However, such cookies may cause issues with applicable consent requirements under the telecommunication and data protection regulations:
    - Dorda
  • fwp expands know-how thanks to new junior partner

    Vienna, March 2019. Fellner Wratzfeld & Partner GmbH (fwp) adds valuable competence and expertise to the team by welcoming Pavel Bachleda in its midst as a new attorney-at-law and junior partner.
  • fwp helps find a new mega arena location

    fwp helps find a new mega arena location

    Processing operations subject to the requirement of a data protection impact assessment.
    - Dorda
  • Rien ne va plus!

    - Dorda
  • DORDA advises on the acquisition of Austrian office properties Denk Drei

    Stefan Artner , Partner and Head of the Real Estate Practice Group, and real estate attorney Klaus Pfeiffer of DORDA advised Austrian Real Estate Development GmbH ( ARE , a subsidiary of Bundesimmobilien-Gesellschaft, the Austrian privatization agency) on the acquisition of the Denk Drei office properties from IC Development . The successful closing of the forward purchase transaction took place on April 30, 2018. The parties have agreed not to disclose the purchase price.
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  • Austrian "White List"

    Exceptions from the OBLIGATION TO CARRY OUT A data protection impact assessment
    - Dorda