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Avi Ordo

Work +972 3.5670876
S. Horowitz & Co

Work Department

Intellectual Property.


Avi Ordo specialises in complex commercial and cross-border dispute resolution, particularly with respect to intellectual property and technology-related cases, as well as product liability and contractual disputes. Avi's practice also includes advising clients on all aspects of media and entertainment law, database rights, and gambling and gaming law. Avi has significant experience in appearing before all levels of Israeli civil courts and arbitration tribunals, as well as in ADR procedures, including international mediations. Avi also has significant experience with respect to conflicts relating to Israeli private international law, including the validity of service of court pleadings and the scope of jurisdiction and choice of law clauses. Avi ranked by prominent international legal directories as one of Israel's leading intellectual property lawyers, Avi’s IP practice includes advising and representing global and local clients with respect to all IP rights, including patents, trademarks, copyrights, designs and trade secrets. Avi's represents clients in all types of legal proceedings (including enforcement, infringement and validity) as well as providing opinions on such matters and others (such as strategy and freedom to operate). Avi has been involved in many precedent-setting and high-profile cases, and has been frequently retained to assist clients in co-ordinating their cross-border IP claims. He also co-heads the firm's IP prosecution department. Avi's technology-related practice focuses on IP challenges of the internet era, and includes representing clients before the WIPO Arbitration and Mediation Centre. In addition, Avi advises clients on all aspects of e-commerce, including user terms and conditions, trading platforms, mechanisms for payment, privacy policies, distance selling issues, and database rights. Avi also has extensive experience in defending complex and high profile product liability and professional negligence claims (including class actions), with potential damages in hundreds of millions of dollars. In this respect, Avi has advised most of the leading international insurance companies on risk management and defending claims on behalf of their respective insureds, as well as disputed coverage claims. Avi also advises and represents leading international manufacturers across a considerable range of industries, including pharmaceutical, aviation and transportation, construction, industrial products, consumer products, medical devices and other high and low tech applications. Product liability cases in which Avi has been involved have covered all kinds of damages, bodily and to property, and a large number of causes of damages, such as due to fire or failure in design, planning, assembly or installation. Avi is also highly experienced in collaborating with and guiding professional experts (including in complicated technical and scientific fields) and has also dealt with issues of product recall. Avi also has significant expertise in representing national and international entities in all kind of contractual disputes including with respect to ownership over intellectual property, and enforcement and termination of distribution, agency and representation agreements.


Israel Bar, 1993.


English and Hebrew.


Avi is an active member of several professional organizations, including the: Joint Chairman of the Tel Aviv District Intellectual Property Committee Intellectual Property Committee of the Israel Bar Association International Trademark Association (INTA) and the INTA ADR (Alternative Dispute Resolution) Committee International Association for the Protection of Intellectual Property (AIPPI) European Community Trademark Association (ECTA) Association Litteraire et Artistique Internationale (ALAI) Intellectual Property Committee of Lex Mundi.


Tel Aviv University in collaboration with Boalt Hall School of Law, University of California, Berkeley, LLM, Commercial Law - summa cum laude, 2004-2005 Tel Aviv University, LL.B. cum laude, 1998-2001 Tel Aviv University, BA, Economics, 1998-1990.


Away from the office, Avi is an amateur jazz trumpet player. He also enjoys travelling with his family in Israel and abroad.



Within: Insurance

S. Horowitz & Co represents international and Israeli insurance companies, but also acts for brokers and underwriters. The team has defended Maccabi Health Services against a variety of class action claims, including before the Supreme Court. Avi Ordo, Alex Hertman and Ehud Arzi are the practice co-heads.

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Israel: Intellectual property


Within: Leading individuals

Avi Ordo - S. Horowitz & Co

Within: Commercial/transactions

S. Horowitz & Co is instructed by technology transfer companies for Israeli academic institutions regarding IP ownership and commercialisation, with notable experience in service patents. The team handles a wide variety of licensing agreements, with Avi Ordo specialising in trade mark licensing. Anthony Bloch chairs the practice.

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Filing and prosecution

Within: Filing and prosecution

S. Horowitz & Co’s team is led by Avi Ordo, who handles trade mark issues for DreamWorks Animation, Teva and NBC Universal City Studios. The team includes two patent attorneys, who act for leading companies in healthcare and industrial chemicals sectors.

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