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Avi Ordo

Work +972 3.5670876
S. Horowitz & Co

Work Department

Intellectual Property.


Avi Ordo specialises in complex commercial and cross-border dispute resolution, particularly with respect to intellectual property and technology-related cases, as well as product liability and contractual disputes. Avi's practice also includes advising clients on all aspects of media and entertainment law, database rights, and gambling and gaming law. Avi has significant experience in appearing before all levels of Israeli civil courts and arbitration tribunals, as well as in ADR procedures, including international mediations. Avi also has significant experience with respect to conflicts relating to Israeli private international law, including the validity of service of court pleadings and the scope of jurisdiction and choice of law clauses. Avi ranked by prominent international legal directories as one of Israel's leading intellectual property lawyers, Avi’s IP practice includes advising and representing global and local clients with respect to all IP rights, including patents, trademarks, copyrights, designs and trade secrets. Avi's represents clients in all types of legal proceedings (including enforcement, infringement and validity) as well as providing opinions on such matters and others (such as strategy and freedom to operate). Avi has been involved in many precedent-setting and high-profile cases, and has been frequently retained to assist clients in co-ordinating their cross-border IP claims. He also co-heads the firm's IP prosecution department. Avi's technology-related practice focuses on IP challenges of the internet era, and includes representing clients before the WIPO Arbitration and Mediation Centre. In addition, Avi advises clients on all aspects of e-commerce, including user terms and conditions, trading platforms, mechanisms for payment, privacy policies, distance selling issues, and database rights. Avi also has extensive experience in defending complex and high profile product liability and professional negligence claims (including class actions), with potential damages in hundreds of millions of dollars. In this respect, Avi has advised most of the leading international insurance companies on risk management and defending claims on behalf of their respective insureds, as well as disputed coverage claims. Avi also advises and represents leading international manufacturers across a considerable range of industries, including pharmaceutical, aviation and transportation, construction, industrial products, consumer products, medical devices and other high and low tech applications. Product liability cases in which Avi has been involved have covered all kinds of damages, bodily and to property, and a large number of causes of damages, such as due to fire or failure in design, planning, assembly or installation. Avi is also highly experienced in collaborating with and guiding professional experts (including in complicated technical and scientific fields) and has also dealt with issues of product recall. Avi also has significant expertise in representing national and international entities in all kind of contractual disputes including with respect to ownership over intellectual property, and enforcement and termination of distribution, agency and representation agreements.


Israel Bar, 1993.


English and Hebrew.


Avi is an active member of several professional organizations, including the: Joint Chairman of the Tel Aviv District Intellectual Property Committee Intellectual Property Committee of the Israel Bar Association International Trademark Association (INTA) and the INTA ADR (Alternative Dispute Resolution) Committee International Association for the Protection of Intellectual Property (AIPPI) European Community Trademark Association (ECTA) Association Litteraire et Artistique Internationale (ALAI) Intellectual Property Committee of Lex Mundi.


Tel Aviv University in collaboration with Boalt Hall School of Law, University of California, Berkeley, LLM, Commercial Law - summa cum laude, 2004-2005 Tel Aviv University, LL.B. cum laude, 1998-2001 Tel Aviv University, BA, Economics, 1998-1990.


Away from the office, Avi is an amateur jazz trumpet player. He also enjoys travelling with his family in Israel and abroad.



Within: Insurance

S. Horowitz & Co comprises 'top-class litigators for bigger-ticket disputes of all kinds' and represents insurers and insureds in insurance-related commercial litigation as well as claims and subrogation work. Avi Ordo is representing an Austrian lighting manufacturer and its insurer, HDI-Gerling Industries Versicherung, in a subrogation claim filed by Clal Insurance Company concerning a fire allegedly caused by a defective product manufactured by the insured. Further, Eyal Doron is acting for Soreq-Lachish Drainage Authority in a subrogation claim filed by Lloyds concerning flood damages occurring to products owned by its insured. Also recommended is Alex Hertman, who has handled insurance-related litigation for AIG Europe.

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Intellectual property: disputes

Within: Leading individuals

Avi Ordo - S. Horowitz & Co

Within: Intellectual property: disputes

S. Horowitz & Co is well known in every area of litigation in Israel and, in the IP space, has particular strengths in patent and trade mark disputes. The litigation practice is led by Tal Band, who handles a litany of patent opposition and patent infringement disputes for Teva, which is Israel's most active patent litigator. Band is also acting for Google and Waze Mobile in a patent infringement claim filed by an Israeli inventor. Additionally, Band, Dovev Apel and Yair Ziv acted for The Chemical, Pharmaceutical and Environmental Society of the Manufacturers' Association of Israel in a patent opposition claim against Takeda, which raised a fundamental question regarding patent term extensions. Another key figure in the department is Avi Ordo, who has particular expertise in multinational trade mark disputes, but also handles patent opposition proceedings. Ordo has handled trade mark opposition and infringement matters for client such as Sociedad Anónima Damm, NBC Universal and Allergan. Ran Vogel and Noam Blei are additional contacts in the department.

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Intellectual property: filing/prosecution

Within: Leading individuals: Intellectual property: filing and prosecution: trade marks and copyrights

Avi Ordo - S. Horowitz & Co

Within: Intellectual property: filing/prosecution

S. Horowitz & Co provides multinational clients with 'efficient and cost-effective advice' in relation to the protection and expansion of their trade mark portfolios in Israel. The wider IP group is led by Tal Band, while Avi Ordo heads the IP prosecution practice. Ordo is engaged by clients such as DreamWorks Animation, Allergan, Toyota Motors Corporation and Sociedad Anónima Damm in relation to the protection of its existing trade mark portfolio and the applications for new trade marks in Israel. In this context, the team also acts for major domestic clients, including Pelephone Communications, Paz Oil Company, and Reshet Media. In the international space, the department is advising an Israeli restaurant group on trade mark renewals in the Middle East, Europe and Central Asia. Other key clients include Anheuser-Busch InBev, Teva, Universal City Studios, and Nu Skin Enterprises.

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