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WILTON PARK HOUSE, WILTON PLACE, DUBLIN 2, IRELAND
Tel:
Work +353 1 611 0000
DX:
105 DUBLIN
Email:
Web:
www.whitneymoore.ie

Therese Rochford, partner

Partner Therese Rochford explains how WhitneyMoore is adapting to clients' changing needs.

What do you see as the main points that differentiate WhitneyMoore from your competitors?

WhitneyMoore is a modern law firm steeped in history. We are a law firm inspired by excellence and provide our services to the highest standard. A keen awareness of our clients’ businesses and commercial needs and recognition of the importance of meeting and exceeding those needs has resulted in a firm characterised by client satisfaction and long-standing client relationships. WhitneyMoore is large enough to have the experience and resources necessary to provide first rate corporate advice to large and small Irish and International clients. Loyalty of our staff and low turnover of our lawyers contributes greatly to client loyalty. It is this combination of excellence, loyalty and commercial awareness that is at the core of the services rendered to our clients and it is this excellence and service that differentiates us from our competitors.

How is WhitneyMoore’s Corporate sector growing? What are the drivers behind that?

WhitneyMoore’s corporate sector has grown significantly in the last number of years. The driver behind this is the increase in M&A activity over the past few years as Ireland came out of the recession and was perceived by International companies as a “good value “destination. The firms specialisation in IP and IT has bolstered our appointments as lawyers on M&A transactions in the technology, life sciences and medical devices areas. The corporate base has been expanding with a number of multi-national corporations listed on Nasdaq and the Toronto Stock Exchange instructing us. Inward investment into Ireland has continued at a pace resulting in advisory work on new operations establishing in Ireland and of course an increased amount of enquiries resulting from Brexit. WhitneyMoore’s long standing experience and reputation in the resource sector has also brought capital market transactional work through placings, AIM market work and public take over work to the firm. WhitneyMoore’s in-depth knowledge and excellent track record in pharmacy law has also bolstered our pharmacy law specialisation both in terms of regulatory advice and in relation to M&A activity.

What is the main change you’ve made in the firm that will benefit clients?

We have introduced a system of enhanced integration between the departments so that each department will have a more rounded exposure and knowledge of each client and its needs. This has been of great benefit to our clients. Our system of sending out news to our clients on a monthly basis has been of great benefit to clients and who, as a result, are happy not to be bombarded with constant ezines.

Is technology changing the way you interact with your clients, and the services you can provide them?

Of course technology has changed the way we interact, not only with our clients but also with other parties upon whom we rely in order to provide a first rate service to our clients. Due to the International client base who operate in different time zones and jurisdictions, remote operating systems and technology enables clients to have access to us on a 24 hour basis when required. The ability in transactional work to make large volumes of information quickly and readily accessible to interested parties is imperative to meeting client expectations in the current environment of getting transactions completed. The provision of data rooms for example is of huge benefit and of significance to our clients on M&A transactions or other fundraisings.

Can you give us a practical example of how you have helped a client to add value to their business?

Our having an understanding of what was important not only to our own client but also to the other side in a transaction recently helped to get a transaction over the line. Our client (the buyer ) wanted the deal to proceed but the seller was having difficulty on a certain deal point in the transaction on which we were able to assist our client in a practical way in making a commercial decision that it could compromise in its legal requirements resulting in the our client getting the deal over the line.

Are clients looking for stability and strategic direction from their law firms – where do you see the firm in three years’ time?

In our experience clients are looking for stability and strategic direction from their law firm. One of the main points that differentiates WhitneyMoore from our competitors is the fact that almost all of our solicitors have been with the firm for many years. Thus, stability is a given. Strategic direction is also important and our clients expect us to advise on more than just legal matters and to be able to keep them appraised of developments in the law that affect their business and to take a pro-active interest in their strategic direction. In three years’ time, I believe WhitneyMoore will have grown by at least 20% in both headcount and turnover through our continual drive for new work and our reputation of excellence which feeds new instructions on an ongoing basis.

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