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Getting the Deal Through: Trademarks - 2009

May 2009 - Intellectual Property. Legal Developments by Iuris Valls Abogados.

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What may and may not be protected and registered as a trademark?

Any sign that may be represented graphically and that is useful to distinguish the goods or services from those of another company on the market may be registered as a trademark. This includes names, words, images, drawings, pictures, letters, numbers, three-­dimensional forms (such as the form of a product) and any combination of them. Sounds are also accepted, while smells have traditionally not been registered with the SPTO as they are considered not to be ‘graphi-­ cally described’.