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Baker & McKenzie advises on trade mark registration, enforcement and portfolio management, and, to a lesser extent, on patents and copyright. With particularly strong representation in the pharmaceutical and apparel sectors, it recently advised a pharmaceutical multinational on a trade mark opposition after a local company sought a similar brand name and trade dress; and represented another drug manufacturer in pursuing a patent infringement action. Department head Manh Hung Tran is well connected and knowledgeable.

An excellent resource with deep industry knowledge’, Hogan Lovells International LLP advises multinationals operating across the Mekong Delta region. It provides IP portfolio management services including advice on applications, registration, oppositions, enforcement and rights transfers across trade marks, domain names and copyright, as well as some patents. Its clients include banks, manufacturers, and heavy industry: among them Anheuser-Busch InBev, Biofarma, Cadbury plc, Deutsche Telekom, ExxonMobil, Ford, Land Rover and Prudential plc. Of counsel Gregory Buhyoff heads the practice in Vietnam, and is recommended.

Tilleke & Gibbins advises multinational manufacturers on portfolio management, oppositions and enforcement of trade marks, patents, domain names and copyright. It represented Panasonic and Lacoste in successfully opposing applications seeking marks similar to their own trade marks. It also successfully pursued several pharmaceutical and chemical patent infringement cases. Senior associate Nga Thi Phi Nguyen heads the department, and is recommended along with newly promoted partner Thomas Treutler. Hien Thi Thu Vu joined from Invenco in November 2010.

Frasers advises on trade mark and copyright rights transactions, including licensing and franchising. Clients include fast food restaurant and café chains, consumer goods manufacturers, and life sciences companies. Van Vien heads the practice with support from managing partner Mark Fraser.

Rouse Legal’s IP practice spans patents, designs, copyright, domain names, and its core work in trade marks. The nine-associate team frequently works alongside colleagues regionally advising clients on brand management. The firm is representing a pharmaceutical company in pursuing a legal case following a raid on a counterfeiter’s premises, and is advising another drug manufacturer on a trade dress dispute. Associate Stanislas Barro is the key contact in Vietnam, and Vietnam country manager Chris Vale is frequently involved from his Hong Kong base. Associate Hien Dao is the key figure for disputes.

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