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Tilleke & Gibbins is, arguably, ‘one of the best firms in the region’ in the IP space and ‘clients can always count on it to be able to answer not just IP questions but ones on anything else in the region’. Thomas Treutler, who is ‘very approachable for a senior practitioner – he is excellently skilled and knowledgeable’, leads the practice, which advises well-known names on trade mark and patent registration, opposition and enforcement matters. Principal Loc Xuan Le, in addition to having ‘extensive experience in trade mark infringement matters’, handles web domain disputes; he represented Western Digital in two cases to retrieve three domains. Other highlights include Linh Thi Mai Nguyen advising Cartier on securing the registration of its red jewellery boxes as a trade mark, while trade mark executive Hang Thi Nguyen, who is ‘responsive, regardless of the subject matter and degree’, successfully represented watch company Ebel in a trade mark opposition against a Chinese watchmaker. Thang Duc Nguyen, who heads the firm’s patent group, is also a key name for patent prosecution matters. Other clients include Honda, Koch Industries and pharmaceutical-sector luminaries such as Pfizer, Roche and Merck.

Baker McKenzie’s practice covers intellectual property registration and disputes matters regarding trade marks and patents, as well as franchising concerning leading retail brands. Manh Hung Tran represented Louis Vuitton in trade mark registration proceedings, after the mark was rejected following a similar trade mark having been registered; the conflicting registration was cancelled and Louis Vuitton’s mark registered. In the patent space, Hung advised a wood producer on registering a patent in the US. Minh Tri Quach represents well-known brands in patent and trade mark infringement cases. The firm has the ability to handle local law litigation and filings via BMVN International LLC. Other clients include Inditex, which the firm advised on its first franchised Zara store in Vietnam, and FedEx.

Hogan Lovells International LLP’s team, led by counsel Nga Nguyen, represents owners of well-known trade marks and copyright in registration, opposition and enforcement matters, as well as advising on transactions. Clients include Biofarma, Mattel and Kinh Do (which is majority-owned by Mondelez), among other leading industry players.

Frasers Law Company handles a strong range of transactional intellectual property matters, as well as enforcement matters concerning copyrights and trade marks. Mark Fraser advises an electronics company on a dispute with a former distributor regarding unauthorised trade mark use. Nguyen Van Vien is also a key contact. Clients include leading names in the luxury products, pharmaceutical and fast-moving consumer goods sectors.

Rouse Legal’s Vietnam office, led by Chris Vale, undertakes trade mark matters for leading Western brands across a range of sectors, covering registration and anti-counterfeiting advice. Vale, executive Yen Vu and senior associate and trade mark head Anh Nguyen advised Wrigley Company on registering the word ‘extra’ for chewing gum, following an initial refusal. Other clients include the Food and Agriculture Organization and the Van Yen and Moc Chau communities, which the firm assisted with registering geographical origins for Van Yen cinnamon and Moc Chau Shan Tuyet tea in Thailand. Other clients include Pharmavite, and leading players in publishing, the media, and engineering.

Schmitt & Orlov acts for a range of luxury goods manufacturers, publishers, clothing manufacturers and others in infringement claims and also handles registration matters. Hau Nguyen is the firm’s country manager, with Ha Duc Tran also a key contact. Clients include Hachette Filipacchi Presse, which the firm advises on trade mark oppositions as well as filings, and Longchamp, which it advises on matters across the region.

ZICO Law’s Phuong Nguyen advises owners of international brands on trade mark applications, licensing and franchising matters, while David Lim’s work includes due diligence in IP-rich transactions.

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