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Marketing in social media – both opportunity and challenge
The technical development and growing popularity of blogs, social networks and various other types of websites with user generated content has provided companies with exciting new possibilities for spreading information and brand building through the Internet. At the same time, however, it is important for companies to carefully plan their presence in social media from a legal perspective.
In this article, Thomas Lindqvist (partner) and Andréas Joersjö (associate) at Hammarskiöld & Co discuss the emergence of social media marketing and describe a number of legal considerations relevant in this connection.
Originally published in BrandNews, 1st issue 2010, Brand Eye AB.
For more information please visit www.hammarskiold.se