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Aiming for Consistency
While protection for well-known marks is in place, there are some contradictions in the treatment of fame
The protection of well-known trademarks has its roots in Article 6bis of the Paris Convention for the Protection of Industrial Property – to which Romania is a founding member – whereby signatories undertook to refuse or cancel the registration, and to prohibit the use, of a trademark which constitutes a reproduction, imitation or translation of a well-known mark, and is liable to cause confusion with that mark.
"This article first appeared in World Trademark Review magazine issue no.35, published by The IP Media Group. To view the issue in full, please go to www.worldtrademarkreview.com."