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Editorial

Press releases and law firm thought leadership

This page is dedicated to keeping readers informed of the latest news and thought leadership articles from law firms across the globe.

If your firm wishes to publish press releases or articles, please contact Shehab Khurshid on +44 (0) 207 396 5689 or shehab.khurshid@legalease.co.uk

 

BRAND-JACKING

WHAT IS BRANDJACKING?

As the “Age of Social Media” grows exponentially, so does the variety and complexity of threats facing corporations. One of the newest and most damaging threats is that of “Brandjacking,” essentially the hijacking of brand’s online presence, typically on a social network. Coined by combination of two words “brand” & “jacking” – “Brandjacking”  usually refers to an activity whereby someone acquires or otherwise assumes the online identity of another entity for the purposes of acquiring that person’s or business’s brand equity. The people involved in carrying out these kinds of activities are known as “brand assassins”, who blatantly infiltrate upon the hard-earned and well established intellectual property of the brand / product over a prolonged period of time. Though the involved intermediaries have limited roles to play, serving just as a platform of utilization & hosting of the process for facilitation; there exists a huge legal divide which hinders their capacities.

Protection of Biotechnology under Indian Laws

According to the eighth annual survey conducted by the Association of Biotechnology-Led Enterprises (ABLE) and Bio Spectrum, the Indian biotech industry grew threefold in just five years to report revenues of US$ 3 billion in 2009-10, a rise of 17 per cent over the previous year. Maintaining the momentum of the previous years, the Indian biotech industry grew 16.28 per cent in FY2014; the total industry size was US$ 5 billion at the end of the financial year and it reached US$ 7 billion in FY2015. Fast-paced growth is likely to continue; the industry is expected to increase in size to USD11.6 billion by 2017, driven by a range   of factors such as growing demand, intensive R & D activities and strong government initiatives (http://www.ibef.org/industry/biotechnology-india.aspx)

Cabinet Approves India’s IPR Policy - “Creative India; Innovative India: रचनात्म??

The Union Cabinet on 13 May 2016 approved the National Intellectual Property Right (IPR) policy roadmap (http://dipp.gov.in/English/Schemes/Intellectual_Property_Rights/National_IPR_Policy_12.05.2016.pdf) to foster creativity and innovation, promote entrepreneurship and enhance socio development, enhance access to healthcare, food security and environmental protection. The Policy recognizes the abundance of creative and innovative energies that flow in India, and the need to tap into and channelize these energies towards a better and brighter future for all.

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