Twitter Logo Youtube Circle Icon LinkedIn Icon

The Legal 500 Hall of Fame Icon The Legal 500 Hall of Fame highlights individuals who have received constant praise by their clients for continued excellence. The Hall of Fame highlights, to clients, the law firm partners who are at the pinnacle of the profession. In Europe, Middle East and Africa, the criteria for entry is to have been recognised by The Legal 500 as one of the elite leading lawyers for seven consecutive years. These partners are highlighted below and throughout the editorial.
Click here for more details

Germany > Legal Developments > Law firm and leading lawyer rankings

Editorial

OLG Frankfurt – Misleading advertising featuring superlatives

May 2019 - EU & Competition. Legal Developments by GRP Rainer LLP.

More articles by this firm.

Take care when using superlatives in advertising. A ruling by the OLG Frankfurt, the Higher Regional Court of Frankfurt, from February 14, 2019 demonstrates their potential to easily mislead, as well as violate competition law (Az. 6 U 3/18).

We at GRP Rainer Rechtsanwälte note that adverts featuring misleading information are in breach of competition law. Particular attention should therefore be paid to how one uses superlatives, especially given the OLG Frankfurt’s recent ruling.

When traveling, it is practical to have suitcases that weigh as little as possible. It is with this in mind that a suitcase manufacturer decided to promote its luggage items at an international trade fair with the banner “World’s Lightest”. The suitcases could also be ordered online on the company’s websites. However, a competitor noticed that its own suitcases were no heavier, and issued the rival firm with a warning.

The case ended up before the OLG Frankfurt, which held that advertising featuring the words “World’s Lightest” is misleading if the luggage items in question are not the lightest in the world when compared to products from other manufacturers with similar volumes and dimensions. In these instances, statements of this kind were said to be unfair and misleading, even when used as an eye-catcher at a fair.

Lawyers with experience in competition law can offer advice.

Click here for more information.

Interview with...

Law firm partners and practice heads explain how their firms are adapting to clients' changing needs

International Law Firm Networks

International Law Firm Networks