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  1. EU and competition
  2. Leading individuals

Leading individuals

The ‘first-rate’ Peter Petrov heads Boyanov & Co’s ‘quick and effective’ team, which represented Quadrant Beverages in a matter regarding sanctions in respect of alleged unfair promotional practices. Other highlights included advising a leading international pharmaceuticals company regarding a local distributor’s claim before the Commission for the Protection of Competition (CPC) that it refused to authorise participation. It also advised Doka in aproceeding before the CPC regarding allegations of unfair competitive practice.

Djingov, Gouginski, Kyutchukov & Velichkov is recommended for its ‘ability to communicate complicated solutions in clear and simple language’. It advised Metro Cash and Carry during a CPC cartel investigation into six retailers. The firm is also advising Bunge Zrt and its Bulgarian subsidiary Kaliakra in proceedings before the CPC including a newly opened investigation into resale price maintenance and horizontal price fixing. It is also defending Wind Hellas Telecommunications in Bulgarian court matter against the three mobile telecoms operators. Milan Pandev and practice head Nikolai Gouginski are recommended.

Penkov, Markov & Partners has ‘an excellent track record’ of advising its corporate clients on competition matters. It is representing CMB Bulgaria before the CPC. Clients also include Vienna Insurance Group and TBIH Group. Vladimir Penkov and Svetlin Adrianov are recommended.

Andrey Delchev and Partners – Eurolex Bulgaria has ‘an excellent reputation’ for EU and competition matters. It is advising the Ministry of Environment and Water on the draft Climate Change Mitigation Act to harmonise Bulgarian and EU regulation. It also represented Gazprom in a successful CPC proceeding regarding the effect of acquisitions on the market. Severina Liubenova heads the practice.

CMS Cameron McKenna LLP – Bulgaria Branch is recommended for its expertise in antitrust and unfair competition matters as well as merger control advice in the context of cross-border transactions. It advised Delhaize Group on the Bulgarian merger control aspects of its acquisition of Delta Maxi Group and acted for a leading Bulgarian supermarket chain regarding investigation proceedings before the CPC. Pavel Hristov is recommended.

Georgiev, Todorov & Co represented Bulgarian Telecommunications Company in several proceedings before the CPC and acted for Municipal Health Insurance Fund before the CPC and the Supreme Administrative Court with regards to an appeal against a public procurement process. Practice head Alexander Pachamanov is recommended.

Stefan Tzakov heads Kambourov & Partners’ ‘responsive and result-oriented’ team, which has ‘great business acumen’. It represented Alstom Power before the CPC in unfair competition litigation; and Maxima Bulgaria in proceedings before the CPC, where Maxima’s retailer T-Market was one of six large retailers that were respondents to antitrust infringement allegations. It also advised Kamenitza on competition matters relating to its acquisition by CVC Capital Partners.

Penev LLP provided competition and antitrust advice on the merger between Alpha Bank and EFG Eurobank. It also advised Turkcell Iletisim Hizmetleri on competition issues relating to a $1bn restructuring deal as part of the acquisition of the Bulgarian mobile operator Vivacom. Sergey Penev is well regarded.

Key work for Andonov & Radinska Law Firm included representing Cinema City Bulgaria before the CPC in cartel proceedings. Hristo Andonov is recommended.

Arsov Natchev Ganeva advised Société Générale on antitrust matters relating to the sale of its consumer finance subsidiary in Bulgaria. The team is also representing Sodexo in numerous litigation proceedings before the CPC and the Bulgarian Supreme Administrative Court regarding antitrust and competition cases. Its client base also includes Swissport Bulgaria. Svetlana Ganeva and Vladimir Natchev jointly head the team.

Borissov & Partners recently provided competition advice to Vitogaz regarding the sale of its Bulgarian LPG business, and advises Rubis on its global acquisition projects.

Dimitrov, Petrov & Co successfully represented a major DTH television operator before the CPC, and was also instructed by the Society for Electronic Communications to advise on an ordinance imposing an obligation on all traders to maintain a permanent connection between their electronic cash registers and the National Revenue Agency. Zoya Todorova is recommended.

Dinova, Rusev & Partners’ ‘skilled’ team has an ‘excellent reputation’. It was instructed to advise S&B Industrial Minerals on a pricing issue in a dominant market, and acted for Reckitt Benckiser regarding product imitation proceedings before the CPC. Milen Rusev and Diana Valkova are recommended.

Popov & Partners’ ‘highly professional’ team is praised for its ability to provide ‘excellent services through a well-organised work flow’. The group advised Gorubso Kardzhali in proceedings to obtain temporary state financial aid worth €2m, and also acted for Mobbo in a case before the CPC regarding accusations of false advertising. The key contacts are Emiliyan Arnaudov, Galin Popov and Elisaveta Yotova.

The ‘focused’ Ilko Stoyanov heads Schoenherr (in cooperation with Law firm Andreev, Stoyanov and Tsekova)’s ‘client-oriented and well-prepared’ department, which advised a client in a cartel investigation and acted for VTB Capital on the merger control filing for the acquisition of a controlling stake in Bulgartabac.

Wolf Theiss’ ‘strong, practical and proactive’ group is ‘exceptionally hardworking’. It advised Metinvest on the merger control filing and clearance for its acquisition of Zaporizhstal. Clients also include National Instruments, Gramercy Emerging Markets Fund and Lukerg Renew. Richard Clegg and the ‘brilliant’ Anna Rizova are recommended.

BWSP Ilieva, Voutcheva & Co Law Firm continues to advise TBWA-Sofia on competition matters, and acted for New Moment New Ideas Company on competition issues relating to various contracts and advertising projects. Diliana Ilieva and Rossitsa Voutcheva are recommended.

CMS Reich-Rohrwig Hainz in cooperation with Pavlov and Partners Law Firm has ‘an excellent reputation for competition work’, and its experience spans in Bulgarian and European antitrust, merger control and state aid regulations. It advised Limagrain Group on the proposed joint venture between Limagrain Group and KWS SAAT, and advised the Directorate General for Justice of the European Commission on the implementation of the Unfair Commercial Practices Directive 2005/29/EC in Bulgaria. Dessislava Fessenko heads the team.

Danailov, Mihaleva, Nedelchev & Co/Lex Locus is experienced in advising clients in proceedings before the CPC and Supreme Administrative Court. Dimitar Danailov is well regarded.

Dobrev, Kinkin & Lyutskanov’s ‘top-quality’ team provides ‘prompt and professional advice’. It advised Sparky Eltos on the violation of its trade mark rights and acted for V Consulting in a matter relating to infringements of the competition rules by a competitor in the advertising market. Grozdan Dobrev heads the team.

McGregor & Partners advises its corporate clients on EU and competition matters. Neil McGregor and Julian Spassov are the key contacts.

Peterka & Partners Law Firm’s clients include Veolia Voda, Infram and Sia Jysk Linnen ‘n Furniture. Martin Vacek and Plamen Peev are recommended.

Simeonov & Dermendjiev acted in a case regarding the ban on smoking in sheltered public places in the municipality of Kiustendil, and advised a client in proceedings before the CPC concerning a violation of competition rules in the automotive sector.

Vienna Insurance Group and Herbalife are key clients of Tsvetkova Bebov & Partners, Attorneys-at-Law’s ‘smooth and efficient’ team, which includes Venelin Dimitrov.

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Legal Developments in Bulgaria

Legal Developments and updates from the leading lawyers in each jurisdiction. To contribute, send an email request to
  • Bulgaria: A welcome reform or a market disruption

    The latest amendments to the Bulgarian Commerce Act are intended to implement the Late Payment Directive (2011/7/EU) (the “Directive”). The Directive was adopted in February 2011 and was due to be implemented by 16 March 2013. Currently, is adopted in 17 of 27 Member States of the EU. The aim of the Directive is to prevent the grossly unfair treatment of those creditors who are unable to negotiate level-playing field payment terms, irrespective of whether that status is due to the creditors’ weaker bargaining power or to the fact that the terms are in fact subjected to limited negotiations, as with public procurements. The scope of the amendments in the Bulgarian legislation implementing the Directive concern only business to business and government to business transactions , for which maximum terms are introduced for payment of monetary obligations. Unfortunately, the amendments do not entirely implement the Directive and certain provisions of this EU legislation have been left out, such as:
  • Bulgaria_Commission adopts corporate compliance programme guidelines

    At the end of 2012 the Competition Protection Commission adopted guidelines regarding corporate compliance programmes. In general, the guidelines highlight the advantages of these programmes. Through the guidelines, the commission aims to encourage businesses to develop and implement compliance programmes in order to reduce or avoid the risks of non-compliance with competition law.
  • Commission imposes highest-ever penalty for prohibited agreements

    In November 2012 the Competition Protection Commission imposed the highest penalty in its history for prohibited agreements between the distributor of Hyundai in Bulgaria, Industrial Commerce OOD, and authorised Hyundai/Industrial Commerce dealers pursuant to Article 15 of the Competition Protection Act and Article 101 of the Treaty on the Functioning of the European Union. 
  • Mergers & Acquisitions 2013. Chapter 10: Bulgaria.

    This guide provides corporate counsel and international practitioners with a comprehensive worldwide legal analysis of the laws and regulations of mergers and acquisitions. This article appeared in the 2013 edition of The International Comparative Legal Guide to: Mergers & Acquisitions; published by Global Legal Group Ltd, London. www.iclg.co.uk.
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    This guide provides the international practitioner and in-house counsel with a comprehensive worldwide legal analysis of the laws and regulations of real estate. This article appeared in the 2013 edition of The International Comparative Legal Guide to: Real Estate; published by Global Legal Group Ltd, London. www.iclg.co.uk .
  • VAT LIABILITY OF A TRADE REPRESENTATIVE OFFICE IN BULGARIA?

    The present article deals with the question of who is to be invoiced and who is VAT liable if a taxable person in Bulgaria supplies services to and for the benefit of a trade representative office -established in Bulgaria - of a foreign entity.bu
  • Competition Legislation Imposes New Restrictions on Business

    On 14 June 2012, the Ministry of Economy, Energy and Tourism published on its Internet site draft amendments to the Protection of Competition Act and respective reasons.
  • Protection of Business Transactions in Case of Insolvency

    One natural consequence of the economic crisis is the steadily growing number of bankruptcy proceedings. An effective means of protecting the interests of creditors in such proceedings is the introduction of the principle of nullity of transactions concluded during the so-called ‘suspicious period', directly following the initial date of insolvency (or, respectively, over-indebtedness).
  • Omissions in the energy strategy disturb the investment climate

    In a previous article, I asked the question of whether the State is “for” or “against” green energy. The latest amendments to the law of April 10, 2012, as well as subsequent decisions by the State Energy and Water Regulatory Commission (SEWCR) confirmed that the State takes a stand against wind and photovoltaic power generation.
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    Privatisation Efforts

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