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Who Represents Who

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Highly rated for media and entertainment matters, Cesnik, Quintino & Salinas Advogados provides ‘an excellent service’, with particular experience in the raising of public and private funds in the audiovisual industry. In 2015, the group negotiated all of Metro-Goldwyn-Mayer’s co-production agreements in Brazil, and provided similar assistance to O2 Filmes, Rádio e Televisão Record and Viacom. Other clients include free-to-air and pay-tv companies such as Globosat, as well as branded content sponsors and advertisers. ‘Film expert’ Fábio de Sá Cesnik is highly recommended along with Rodrigo Kopke Salinas and Gilberto Toscano, who is ‘very experienced in video-on-demand matters’.

Expert’ telecoms boutique Mundie e Advogados had a busy year representing operators in administrative procedures concerning the Industrial Exploitation of Dedicated Lines (EILD). In other work, it assisted an SMP operator in a bidding process by ANATEL for the right to use radio frequencies, and advised numerous clients on multimedia communication service regulation and the new internet legal framework. The three partners in the team are Ana Claudia Beppu dos Santos Oliveira, Elinor Cristófaro Cotait and Kevin Mundie.

Pinheiro Neto Advogados has a ‘very technical’ internet/IT and telecoms team, with Esther Nunes, Raphael de Cunto and the ‘available and intelligent’ André Zonaro Giacchetta the standout practitioners. In addition to transactions in the TMT sector, the group delivers ‘confident analyses’ on regulatory matters, and dispute resolution is also a strength. The group successfully defended Facebook against a civil class action brought by the Brazilian Institute of Politics and Law Software challenging sponsored stories which allegedly violate privacy rights.

Azevedo Sette Advogados enters the ranking after its integration in July 2016 of TMT heavyweight Barretto Ferreira e Brancher (BKBG), including well-regarded founding partners Ricardo Barretto Ferreira da Silva and Paulo Brancher. In addition to telecoms work, the ‘technically adept’ group regularly advises on technology licence agreements, mobile payment systems and data protection matters. Clients include large national and international companies such as Claro, Rimini Street, SKY, Telesat and Twitter, and the team also assists Netflix in relation to regulatory matters.

Bitelli Advogados provides ‘quick, precise and reliable advice’, covering media and entertainment, and IT matters. Marcos Alberto Sant’Anna Bitelli is a ‘dedicated and prominent’ media expert. Thiago Mendes Ladeira left the firm in February 2016.

The ‘very creative’ team at Manesco, Ramires, Perez, Azevedo Marques Sociedade de Advogados is regularly instructed by large telecoms operators. ‘Team player’ Eduardo Augusto de Oliveira Ramires is the name to note for telecoms regulation. The ‘creative’ Floriano de Azevedo Marques Neto ‘always finds an excellent solution’.

The ‘accomplished lawyers’ at media and entertainment boutique Schivartche Advogados regularly assist international clients including Sony Pictures, Paramount and Warner in relation to investments in and the distribution of feature films produced in Brazil. Another area of expertise of André Schivartche’s team is telecoms work.

A highlight for Trench, Rossi e Watanabe Advogados, associated with Baker & McKenzie was obtaining an injunction determining the interruption of the suspension of WhatsApp services in Brazil. Other clients include Samsung, Hewlett-Packard and Symantec. Esther Miriam Flesch and Flávia Rebello are recommended.

Felsberg Advogados is active in corporate work for TMT clients, with corporate partner Evy Marques taking the lead. 2015 saw the team act on numerous technology transfer and software licence agreements, and it is experienced in sports and entertainment matters, including athletes’ image rights.

The ‘accurate and experienced’ marketing and advertising team at Inglez, Werneck, Ramos, Cury e Françolin Advogados has specialist expertise in the automotive sector. Founding partner Luiz Werneck acted for advertising agency AlmapBBDO in several administrative procedures, including one concerning a controversial Valentine’s Day advertising campaign.

KLA – Koury Lopes Advogados recently advised EchoStar on launching a satellite broadband service, and AVA Telecomunicações on launching telecoms services, respectively led by Karin Alvo and Guilherme Ieno, who are both recommended for telecoms advice. Advertising is another area of strength.

Levy & Salomão has a broad practice covering image rights, broadcasting regulation, advertising and sports. Alexandre Ditzel Faraco is the name to note for telecoms and technology, while Simone Lahorgue Nunes is recommended for media work. A recent highlight was representing the Brazilian association of radio and television broadcasters, ABERT, in litigation seeking the annulment of regulations concerning community radio broadcasting.

Machado Meyer Sendacz e Opice Advogados recently assisted Lenovo in negotiating an agreement with Digiboard Eletrônica Da Amazônia for the supply of four million motherboards. Ivandro Maciel Sanchez Junior is experienced in sports work, and advised HBS Host Broadcast Services on the broadcasting of the FIFA World Cup and the subsequent dissolution and cessation of activities.

Mattos Filho, Veiga Filho, Marrey Jr. e Quiroga Advogados provides ‘an excellent service on all levels’, covering contracts and investments in the media and entertainment field, and regulatory matters in the telecoms sector. Highlights included assisting Netflix in relation to content regulation, data privacy, and consumer matters, and advising Sony on the launch of a video platform. Fabio Ferreira Kujawski is ‘very attentive’.

Handling telecoms and technology work, Pereira Neto | Macedo acts for clients such as Telefónica, Oi and Spotify. Ronaldo Lemos and Caio Mário da Silva Pereira Neto co-lead the team.

Rolim, Viotti & Leite Campos Advogados stands out for its telecoms expertise, regularly acting in relation to radiofrequency bids held by ANATEL and in dispute resolution in the sector. Recent work includes representing Claro in administrative litigation, and Telefónica in several court cases against ANATEL concerning regulatory matters. Rodrigo Azevedo Greco is the practice head.

TozziniFreire Advogados is particularly recommended for corporate and contractual advice in the IT and telecoms sectors. Fernando Cinci Avelino Silva has recently advised SBA Communications on acquisitions of telecoms sites and towers valued at over R$2bn.

The ‘business-oriented’ media and entertainment team at Veirano Advogados has specialist expertise in advertising and sports. IP expert Valdir Rocha is recommended.

BMA – Barbosa, Müssnich, Aragão’s Eduardo Hayden Carvalhaes Neto acts on a broad range of telecoms and technology matters. Recent examples include advising Antel on the joint effort to build and operate a submarine cable between the US and Brazil, and assisting Inmarsat with regulatory matters concerning its satellite business.

IP boutique Dannemann Siemsen Advogados regularly advises TMT sector clients, and stands out for its knowledge of telecoms regulation. Attilio José Ventura Gorini is recommended for entertainment matters.

Lilla, Huck, Otranto, Camargo Advogados handles entertainment, media, and sports matters. Maurício Vedovato drafted several production agreements, and the group also assisted Instituto Criar de TV, Cinema e Novas Mídias on its sponsorship of certain educational projects.

With an excellent finance and capital markets practice, Pinheiro Guimarães – Advogados regularly advises telecoms and mobile operators on TMT-related transactions, with recent highlights including assisting Victoria Capital Partners on its acquisition of a R$100m equity interest in digital media company Elemidia.

Siqueira Castro Advogados has recently advised Nextel Telecomunicações on regulatory matters concerning the construction of cell sites, and Samsung on transfer pricing regulation. Alfredo Ferrari is the key name; Patricia Yafuso Chan joined from an in-house position in March 2015.

Vella Pugliese Buosi e Guidoni Advogados has a very strong niche advising start-ups on IT-related matters, and is regularly instructed by IT providers and consumers of IT services. Practice head Frederico Buosi ‘understands business implications and not just legal matters’.

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