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Legal Developments in The Legal 500 United Kingdom 2012

Change in Google AdWords and AdText Policy

August 2010 - Intellectual Property. Legal Developments by Boult Wade Tennant.

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Google has announced that, from 14 September 2010, it will no longer prevent advertisers from selecting a third party's trade mark as a keyword. Instead, trade mark owners will be able to complain abou the selection of their trade mark by a third party if they feel that it leads to a specific ad text which confuses users about the origin of the advertised goods and services. Google will then conduct a "limited investigation" and if it finds that the keyword in combination with a particular ad text is confusing as to the origin of the advertised goods and services, it will remove the ad. However, it will not prevent the use of trade marks as keywords.  

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This article was prepared by Rachel Conroy. Rachel is a trade mark attorney in the firm's Trade Mark and Domain Name Group.

 

 

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