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67
LEGAL
PERSPECTIVES
LIKE MANY COMPANY LAWYERS YOU’RE THINKING ABOUT IP, BUT ARE
YOU THINKING ABOUT IT IN THE RIGHT WAY?
GC
MEETS WITH IP EXPERT
TOE SU AUNG
TO DISCUSS WHAT LEGAL DEPARTMENTS SHOULD BE
FOCUSING ON. BY
CATHERINE McGREGOR.
WHAT’S YOUR
IP STRATEGY?
I
ntellectual property is a critical issue
for every company these days, whether
it is looking at traditional IP issues like
patents and copyright, or emerging IP issues
around employee knowledge. However,
one experienced in-house IP lawyer argues
that companies are not doing enough to
adopt a proactive position in protecting
and advancing their IP rights. In fact, Toe Su
Aung, who led corporate affairs and legal
teams on IP protection and policy at British
American Tobacco, feels so strongly about
this that she has made it her business. Earlier
this year, together with former Microsoft
in-houser Chris Oldknow, she formed Elipe - a
consultancy focusing on providing IP-related
government relations and corporate affairs
advice.